Marty Kihn joins hosts Bobby and Cole to share his expertise on all things CDPs. Marty is the author of the book, "Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement,” and SVP Strategy, Marketing Cloud at Salesforce. They discuss what a CDP is (what it should do and shouldn't do), use cases for each type of CDP, building a CDP vs buying one, determining if you are ready for a CDP, and clearing up some common misconceptions. 

In the Clouds - A Marketing Cloud Podcast

CDPs With Martin Kihn

In this episode of the Cognitive Marketing Series, hosts Bobby and Cole discuss the paradox of choice -- the fear of making the wrong choice, when there are too many options presented. They discuss why the paradox of choice happens and how it applies to marketers -- from developing a preference center to creating the "next best action" for their customers. 

Cognitive Marketing Series: Paradox of Choice

The Cognitive Marketing Series will take a look at the psychology of marketing, and examine why people make the decisions they do and how marketers can be more efficient and effective at achieving their desired outcomes. Hosts Bobby and Cole will take listeners for a ride "In the Cognitive Clouds," and focus on one principle per episode. The first episode is about the Law of Least Effort which is a the basic hypothesis that someone will choose a course of action that appears to require the smallest amount of effort. The hosts discuss why being lazy isn't necessarily bad, and explain the value of marketer's putting themselves in their customers' shoes. 

Cognitive Marketing Series: The Law of Least Effort

In this episode hosts Bobby and Cole discuss all things digital asset management with Brad Kofoed, Senior Vice President, Global Alliances & Channels at Bynder. Bynder is the global leader in digital asset management (DAM), providing the most powerful and scalable SaaS solution for brand management. In this epiosde they discuss the difference between DAM and CMS, how Bynder integrates with Marketing Cloud, and what's on Bynder's innovation roadmap this year. 

How Bynder Creates Better Digital Experiences for Marketers

Hosts Bobby and Cole are joined by guest Nick Burggraf to breakdown the highlights from Salesforce's June 2021 Marketing Cloud updates. They discuss:Salesforce CDP EnhancementsDatorama UpdatesAdvertising Studio EnhancementsEinstein for Marketing Enhancements

Marketing Cloud: June 2021 Release Updates

In this episode, hosts Bobby and Cole dive into everything marketers need to know around Apple's iOS 15 update and the Mail Privacy Protection that is coming later this year. They share an overview of the feature, what it really means for marketers, and what marketers can do to ensure it doesn't hinder their marketing strategy. 

Apple's Mail Privacy Protection: What You Need to Know

This is the fourth episode of the Ultraviolet Keynote Series where we share the recordings of our keynote sessions from our Ultraviolet conference this year. In this keynote, In the Clouds host and RVP, Sales at Lev Bobby Tichy chats with Martin Kihn, SVP Strategy, Marketing Cloud at Salesforce to discuss how marketers can effectively utilize data to power their marketing efforts. From the value of customer data platforms, to the move to first person data, to data-driven AI strategies, to Taylor Swift and Justin Bieber, they'll cover everything marketers want to know about getting the most out of their data. 

Ultraviolet Keynote Sessions: Martin Kihn

This is the third episode of the Ultraviolet Keynote Series where we share the recordings of our keynote sessions from our Ultraviolet conference this year. In this keynote Lev's VP of Marketing Holly Enneking chats with Angela Duckworth. Angela is a psychologist and best-selling author of the book Grit: The Power of Passion and Perseverance. Holly and Angela discuss the importance of grit and how to change your grit score over time, how marketers can deal with feedback productively, grit and creativity, and much more. 

Ultraviolet Keynote Sessions: Angela Duckworth

This is the second episode of the Ultraviolet Keynote Series where we share the recordings of our keynote sessions from our Ultraviolet conference this year. In this keynote Lev's Rachel Gilliam talks to Desirée Rogers. Desirée is the first black CEO and Co-Owner of Black Opal Beauty, former CEO of Johnson Publishing Company (creator of Ebony and Jet), and co-owner of Fashion Fair Cosmetics and BLK/OPL. She was also appointed by President Obama as White House Social Secretary, re-positioning the White House as the “People’s House” and implementing innovative events. Rogers offers insights on everything from how to make marketing work in a digital and global age, to how to talk about race and foster a positive, inclusive work environment.

Ultraviolet Keynote Sessions: Desirée Rogers

This is the first episode of the Ultraviolet Keynote Series where we share the recordings of our keynote sessions from our Ultraviolet conference this year. This keynote features Lev's CEO Michael Burton and co-founder of ExactTarget and High Alpha Managing Partner Scott Dorsey. Scott talks about his journey at ExactTarget from startup to Salesforce acquisition, why the brand and culture was so important, and how he helped to cultivate the culture. He also talks about HighAlpha and their amazing growth this past year. 

Ultraviolet Keynote Sessions: Scott Dorsey

This is the sixth episode of the Innovation Series -- where we highlight marketing experts to learn how they are innovating in Salesforce Marketing Cloud. In this episode, hosts Bobby and Cole talk to Nicole Roach who leads customer growth and engagement strategy for GolfNow (a part of NBC Sports). She talks about innovative solutions GolfNow has been creating for golfers including a personalized email that presents dynamic, live tee times and weather to golfers based on their locations and preferences, and what they are doing to focus on golfers' long-term lifecycle.

Innovation Series: GolfNow

This is the fifth episode of the Innovation Series -- where we highlight marketing experts to learn how they are innovating in Salesforce Marketing Cloud. In this episode, hosts Bobby and Cole have an in depth conversation with Danny Abraha, Lev's Strategy Consultant of Paid Media and Analytics about what the future of paid media looks like. They discuss third-party cookies, IDFA, CCPA, and what marketers can do to make sure they are being compliant with these new policies. 

Innovation Series: Marketing in a Cookieless World

This is the fourth episode of the Innovation Series -- where we will highlight marketing experts to learn how they are innovating in Salesforce Marketing Cloud. In this episode, hosts Bobby and Cole chat with Brett Billups from Lev. Brett is a Senior Manager, Solution Architects, and when asked if it's possible in Marketing Cloud, he will always say yes. He shares the details of some innovative solutions he has worked on including couponig for web and in-store capability, dynamic link shortening, and workaround for pulling contact key. 

Innovation Series: What's Possible in Marketing Cloud?

This is the third episode of the Innovation Series -- where we will highlight marketing experts to learn how they are innovating in Salesforce Marketing Cloud. In this episode, hosts Bobby and Cole chat with Joel Broughton and Zak Pines from Formstack to learn how they are being innovative in Marketing Cloud and with their customers. Formstack is a workplace productivity platform that helps organizations streamline digital work through no-code online forms, documents, and signatures.

Innovation Series: Formstack

This is the second episode of the Innovation Series -- where we will highlight experts from marketing experts to learn how they are innovating in Salesforce Marketing Cloud.In this episode, hosts Bobby and Cole chat with Kyle Schroeder and Mike Dietz from Movable Ink. Movable Ink is a personalized content platform that helps digital marketers create personalized, visual experiences across email, web, and display. They take data and context and turn it into creative that is generated in real time, or at the moment of engagement for the end user. In this episode, Kyle and Mike share: + Solutions Movable Ink has created for Marketing Cloud+ What the most widely used feature is on the Movable Ink platform+ How their clients have helped push them to innovate in the Movable Ink platform+ Innovative customer examples A big thank you to Movable Ink for being a sponsor of Ultraviolet. Be sure to check them out in the session, “Personalization Tactics to Excel in a Changing Landscape.” 

Innovation Series: Movable Ink

In The Clouds is a Marketing Cloud podcast powered by Lev - the most influential marketing-focused Salesforce Partner in the world. Lev is customer experienced-obsessed, and podcast hosts, Bobby Tichy and Cole Fisher, have partnered with some of the world's most well-known brands to help them master meaningful 1:1 connections with their customers. In this podcast, they'll combine strategy and deep technical expertise to share best practices, how-to's, and real-life use cases and solutions for the world's top brands using Salesforce products today.

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In the Clouds - A Marketing Cloud Podcast

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