We all take risks, large and small every day. The question is always which risks to take, not whether to take them at all. Allison Schrager explains how to measure those risks and maximize the chances of getting what we want out of life. Bio: Allison Schrager is an economist and award-winning journalist who has studied risky situations around the world, from battlefields to brothels, and has spent her career examining how people manage risk in their lives and careers. Allison helps people understand the science of risk-taking, and assess and maximize the upside, while minimizing the downside. Resources: Web: www.allisonschrager.com Book: An economist walks into a brothel - https://www.amazon.co.uk/Economist-Walks-Into-Brothel-Unexpected/dp/0525533966

SlipStream Marketing Podcast

#39 - An economist walks into a brothel…

Chloe explains how to create your eCommerce MasterPlan. This starts with the right e-commerce business structure, and then adding in the Foundations (the website, the money, and the products) and then the Marketing Plan (how to create it, launch it, and improve it). Bio: Chloe Thomas has been working in eCommerce and digital marketing since 2002, and has written 5 books on eCommerce Marketing (including 3 bestsellers!) Through her business, E-Commerce MasterPlan, Chloe has worked with 100s of businesses to help them solve their marketing problems, and grow sales and profits. Resources: Podcast: eCommerce MasterPlan Podcast: https://ecommercemasterplan.com/podcast/ Book: https://ecommercemasterplan.com/books/ Chloe's new book can be purchased here: Amazon UK: https://www.amazon.co.uk/dp/B07Z6FSY4R/ Amazon USA https://www.amazon.com/dp/B07Z6FSY4R/ Amazon Australia https://www.amazon.com.au/dp/B07Z6FSY4R/

#38 - Chloe Thomas’ new book ‘eCommerce Marketing

Bill Caskey explains how sales professionals can double their results with a scalable plan, based on improving Mindset (how you think, and how you see yourself) and implementing the right Mechanics (how you communicate, how you react to resistance and how you control the sales process). Bio: As an author coach and speaker, Bill Caskey has trained sales teams for 30 years, taught over 7500 workshops, and coached over 50,000 sales professionals. Bill proves that by abandoning the worn-out sales approaches that prospects see coming a mile away, you can radically increase your income. It requires that you develop and implement a scalable plan, think differently, and take new and different actions. Resources: Web Site: https://billcaskey.com/ Podcast: https://billcaskey.com/podcast/  

#37 - What The Hell is Going On With My Sales Team?

Mike explains time-proven tips and tactics to help you define your day, filter your focus and make every moment matter, so you can boost your personal productivity. Bio: Mike Vardy is a writer, speaker, productivity strategist, and Founder of Productivityist. He is the author of several books, including The Front Nine: How to Start the Year You Want Anytime You Want. Mike focuses on helping people stop “doing” productive, and start “being” productive through developing practical and tactical approaches to their work and their lives. Resources: Web site: www.productivityist.com/book Productivityist Podcast: https://productivityist.com/category/podcast/ Help: askmike@productivitist.com

#36 - Talking TimeCraftin

Rob & Kennedy explain how to use simple email surveys to increase engagement with prospects, tailor messaging according to individual interests, increase attendance at webinars and events, and actually make more sales. Bio: Rob and Kennedy are the founders of Response Suite, which uses the intelligence of surveys to get more of your customers buying more of your products, more often. As well as being successful entrepreneurs, Rob and Kennedy are also entertainers! Rob has a comedy show where he uses his skills in psychology and understanding body language, to read his audience’s mind, and Kennedy entertains with magic and hypnosis. Together, they also host the 3 Marketers Walk into a Podcast show. Resources: Web: https://www.responsesuite.com/ Podcast: https://blog.responsesuite.com/category/3-marketers-podcast/ $1 trial + free survey implementation call + 4-part training programme: www.responsesuitedeal.com/slipstream

#35 - How to get more sales from every subscriber on your email list

After leading operations all over the world for Hilton Hotels Corporation, Marriott Hotels and Resorts and The Walt Disney Company, Lee Cockerell shares what he has learnedincluding his break-through methods for becoming a better manager and a great leader – for your employees and for your customers. Bio: Lee is the former Executive Vice President of Operations for the Walt Disney World® Resort. And as the Senior Operating Executive for ten years, Lee led a team of 40,000 Cast Members and was responsible for the operations of 20 resort hotels, 4 theme parks, 2 water parks, a shopping & entertainment village and the ESPN sports and recreation complex. Resources: Web: https://www.leecockerell.com Podcast: Creating Disney Magic https://www.leecockerell.com/podcast/ 

#35 - How to take care of your people and your customers

Justin Krane explains the power of CLARITY coupled with INTENTION, when it comes to taking control of your finances. He also shows that with the right kind of planning, you have the opportunity to have the kind of financial life that you want for yourself. Bio: Justin Krane is a Certified Financial Planner Professional, and is the founder of Krane Financial Solutions. He's known for his savvy, pragmatic approach to financial planning, and advises his clients on how to unite their money with their lives and their businesses. Resources: Web: https://kranefinancialsolutions.com Podcast: Money – You Got This https://kranefinancialsolutions.com/podcast/ Book: ‘Money – You Got This https://kranefinancialsolutions.com/book/  

#34 - A Plan For Your Financial Life

Melina Palmer explains the small changes that can make marketing messages more “brain friendly” and create a big difference in product programs, pricing, change initiatives, and branding, to deliver increased engagement and ROI Bio: Melina Palmer is the host of The Brainy Business Podcast. She helps businesses recognise the fact that the subconscious brain makes 99% of buying decisions – and small tweaks in your marketing messaging can make a big difference in conversions and ROI. Resources: Podcast: The Brainy Business https://thebrainybusiness.com/podcast/ Web site and Free E-Book: https://thebrainybusiness.com

#33 - Behavioral Economics and Business

Darrell Darnell talks about why podcasting is a great way to connect with others who share their same passions and interests, and what are the best practices so you can use it to build your reputation and influence potential customers. Bio: Darrell Darnell is the owner of Pro Podcast Solutions. He began podcasting in 2008, and in 2013 he left the corporate job he’d held for over 18 years and created Pro Podcast Solutions which is an award-winning podcast network focused on providing high-quality podcasts, as well as consulting and coaching on how to successfully plan and launch your podcast. Resources: http://www.propodcastsolutions.com/slipstream  

#32 - Why you should start a podcast right now

Beth offers tips and advice for real-world communications challenges, such as difficult conversations, conflict, giving feedback, negotiating, and other situations that can cause stress or where the stakes are high. Bio: Beth Buelow is the founder of ZOPA Consulting and author of “The Introvert Entrepreneur: Amplify Your Strengths and Create Success on Your Own Terms.” As a professional coach, she’s spent the past 10 years offering support to entrepreneurs and leaders, helping them to explore their strengths, fears, and very often, their communication challenges. Beth is also the host of the 'How Can I Say This' Podcast. Resources: https://howcanisaythis.com/

#31 - How to handle difficult conversations involving conflict, or where the stakes are high…

Chris describes how he helps entrepreneurs become more focused, and in the right mindset to help skyrocket their productivity and hit their goals in record time! Bio: For over a decade, Chris Reynolds has been obsessed with productivity. He is a high-performance coach and he has created high-performance productivity events & services for entrepreneurs to help them scale their businesses rapidly. Resources: Podcast: The Business Method https://www.thebusinessmethod.com/ Book: ‘Abundance: The Future Is Better Than You Think’ by Peter H. Diamandis and Steven Kotler https://www.amazon.com/Abundance-Future-Better-Than-Think/dp/1451614217  

#30 - Hacking High Performance Productivity & Using it to Build a Podcast

Antonio explains why he feels blessed to have had such a hard upbringing, and how he used this experience to build his business and create sales, marketing, and mindset training, proven to make you and your business profitable. Bio: Antonio T Smith had to overcome abandonment, homelessness, and living in a dumpster until the age of 14.  But his childhood helped build him into the person that he is today, to the point where he is the C.E.O. of a group of Companies with a turnover of $34 million, including a top personal development and training company that offers high-quality support, including coaching and motivational speaking, to entrepreneurs and college students. Resources: Web site: https://www.theatsjr.com/antonio-t-smith-jr/ https://www.facebook.com/pg/theatsjr/videos/ ‘Brick By Brick’ Podcast: https://podcasts.apple.com/us/podcast/brick-by-brick-with-antonio-t-smith-jr-and-tempestt-smith/id825376117 

#29 - Creating A Cult Following of Paying Customers

Dan talks about the important relationship between human psychology and marketing, an expands on the differences between business tactics, strategies, and psychology. Dan also reveals his marketing heroes and offers some excellent advice for growing your business. Bio: Dan Kushell is the Founder of Breakthrough3X, and he helps business owners connect the dots, see the blind-spots, and basically get unstuck by implementing unique sales and marketing systems. He has over 25 years of business experience and has coached over 5,000 business owners from around the world. He is also a regular media contributor, he hosts his own radio show and been a guest featured on multiple TV, radio, print, and online publications. Resources: Web site: www.breakthrough3x.com Free training webinar: www.championbusinessblueprint.com $28 Million Business Growth Blueprint: www.growthtofreedom.com

#28 - How to Grow Your Business with Less Stress.

John talks about how to use LinkedIn to generate virtually unlimited leads in any niche, and then convert them into paying clients! Bio: John Nemo has a background in journalism, the media, and PR, and is an author, speaker, and consultant focused on helping individuals and businesses to generate sales leads and increase revenue, primarily using LinkedIn. Resources: https://linkedinriches.com/ Overhaul your LinkedIn profile: https://linkedinriches.com//summary Book – Psycho-Cybernetics: https://www.amazon.com/Psycho-Cybernetics-Updated-Expanded-Maxwell-Maltz/dp/0399176136  

#27 - Generating Leads with LinkedIn

Richard explains how the different elements of podcast consultancy, production, and promotion can combine to ensure that your podcast has the maximum effect and reach with your intended audience. Bio: Richard Miron was a TV and radio reporter for the BBC for 17 years. He then went on to become a spokesman for the United Nations in the Middle East, and then a senior communications officer with the World Bank in Washington DC. In 2017, Richard developed his passion for podcasting and started his business called Earshot Strategies. Resources: www.earshotstrategies.com 

#26 - What you need to make your podcast a success

Grow your sales and profits, with practical guidance and inspiration from ‘hands-on’ experts.

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SlipStream Marketing Podcast

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