Facebook … love it or hate it, it’s still one of the best marketing platforms around. With nearly 3 billion Facebook users, your target audience is certainly hanging out there. That’s why I think – yes, Facebook is still relevant! In this episode, I’ll discuss the differences between Facebook Pages and Groups, why you need both, and some tips for optimizing your platforms. Let’s go! Key Topics: What are the different ways to use Facebook for influencer marketing? Why businesses need a Facebook Page instead of using your Facebook Profile. Learn about the “bumper sticker” method for naming your Facebook Page The dangers of auto-posting. Why users love Facebook Groups so much. Why every content creator should have their own Facebook Group. What to post on Pages and what to post in Groups. Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) Rachel Miller’s Moolah Marketing Facebook Strategies My Facebook Group – Content Magic Makers   Thank You for Listening! If you loved this episode of Influencer Education, please … Follow me on Instagram Join the Facebook Group – Content Magic Creators Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Leave a review for the show! 

Influencer Education

38. Is Facebook Still Relevant?

For a blogger, nothing feels better than landing your dream brand deal. BUT, what if you could manage to partner with that brand over and over again? Travel blogger Kristin Addis of Be My Travel Muse has done just that, and is on the podcast today to share all of her secrets! Learn how Kristin uses the tactic of "surprise and delight" to wow her clients, and case studies to show brands exactly how a partnership with her blog could benefit them. This one is a MUST LISTEN for any content creator who wants to work with brands!   Special Guest: Kristin Addis, Be My Travel Muse Kristin Addis is a solo female travel expert who inspires women to travel the world in an authentic and adventurous way. A former investment banker who sold all of her belongings and left California in 2012, Kristin has solo traveled the world for over eight years, covering every continent (except for Antarctica, but it’s on her list). There’s almost nothing she won’t try and almost nowhere she won’t explore. You can find more of her musings at Be My Travel Muse or on Instagram and YouTube. Mentioned in this Episode: (This section may include affiliate links, which means I may earn a commission if you make a purchase.) SPI Pro Membership Community Be My Travel Muse Be My Travel Muse - Travel Blog Accelerator Course Thank You for Listening! If you loved this episode of Influencer Education, please ... Follow me on Instagram Join the Facebook Group – Content Magic Creators Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!)  

37. How to Land Repeat Brand Partnerships

Instagram is stressing me out. With all of the different features available, how are we supposed to know what to focus on? Oh, and did you see this article that says we should be posted 23 pieces of content on Instagram PER WEEK? Who has the time?? Not me, and I'm guessing you don't, either. So in this episode, I'm breaking down all the different Instagram features and using Instagram's best practices recommendations to give you the ideal posting schedule! Key Topics: How does the Instagram algorithm work? We get a glance at the inner workings. Do we REALLY need to create Reels? Why it's important to use all of Instagram's features. The ideal posting schedule to keep Instagram happy. The most important thing to consider when posting to Instagram. Mentioned in this Episode: Why your Instagram Engagement Kinda Sucks Right Now by Rainy Lune My Social Media Marketing Toolkit Thank You for Listening! If you loved this episode of Influencer Education, please ... Follow me on Instagram Join the Facebook Group – Content Magic Creators Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) 

36. Are We Really Expected to Post to Instagram 23 Times a Week???

You know that feeling when you finally get to Inbox Zero? What if you could do that every day? If you're thinking this is an impossible task, I don't blame you. Emails feel like the bane of my existence. Sure, we don’t want to miss the important stuff but no one wants to spend half a day sifting through spam and other irrelevant content. However, there are measures you can put in place to make managing your inbox less of a chore. In this episode, Jess Lindgren, administrative professional extraordinaire, shares some tips on how to spend less time sifting through emails and more time in our zone of genius. Note - In this episode I mentioned a Gmail feature called "Canned Responses." This feature is now called "Templates." I apologize for any confusion! Special Guest: Jess Lindgren has worked in the C-Suite of organizations great and small for 18+ years. She focuses on supporting her current CEO in his many endeavors, improving working relationships between CEOs and the EAs who support them, and has very low tolerance for any meeting that should have been an email. Jess hosts the wildly popular* business podcast, Ask An Assistant. *in her Grandma's sewing room Key Topics: Learn about Do, Defer, or Archive. Is it okay to check emails first thing in the morning? (The answer may surprise you!) Do you need apps, plug-ins, or extensions to be successful? Using the first-in, first-out rule. The two major don’ts of email sorting and how to release control. The number 1 tip for keeping your email organized. Mentioned in this Episode: (This section may include affiliate links, which means I may earn a commission if you make a purchase.) Book: Getting Things Done by David Allen Text Expander Jess's LinkedIn Jess's Instagram Ask an Assistant podcast Instagram Thank You for Listening! If you loved this episode of Influencer Education, please ... Leave a review on Apple Podcasts! Follow me on Instagram Join the Facebook Group – Content Magic Creators Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!)  

35. Conquering Your Inbox

Have you heard about Clubhouse? It’s the next big social media platform and a great place to grow your community and convert them into customers. And since Clubhouse is an audio-only platform, it allows you to connect with your audience in a unique way. In this episode, I sit down with Erica Rasha, social media coach for small creators. She has excelled on Clubhouse and is here to share her winning tips with you. Join us as we have an insightful conversation surrounding finding and building a community on Clubhouse. Tune in, and let’s get GROWING!   Guest:  Erica Rasha is not your average social media coach; she specializes in working with small content creators. Erica Rasha has spent the last eight years learning the social media industry and launched her business in 2020, Erica Rasha Productions. Erica helps small creators identify their niche, build their community, and monetize their online presence. Erica has helped several creators secure four-figure brand deals, create impactful communities, and much more. When Erica is not online, you can find her indulging in a cart of ice cream. To connect with Erica, you can find her on Instagram, YouTube, Clubhouse, or ericarasha.com. Key Topics: The importance of a Clubhouse bio. How to use Clubhouse to find your ideal follower. Who to follow on Clubhouse and why. How to host brilliant Clubhouse rooms and why to avoid the sketchy ones. How to title your Clubhouse room to entice people to join. Mentioned in this Episode: Guide to writing an outstanding Clubhouse bio Small Creator, Big Influence on Clubhouse Influencer Education on Clubhouse   If you loved this episode of Influencer Education, please ... Follow me on Instagram Join the Facebook Group – Content Magic Creators Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) 

34. Building Community on Clubhouse

What would you do if your Instagram or YouTube channel just disappeared? Yes, it totally does happen ... and it's obviously devastating if you are ONLY using these platforms for your business. Using social media platforms like Instagram and Facebook to promote your content and make money is easy, but since you don't own those platforms you're putting your business at risk! This is why having your own website is essential, and you don’t even need to have much technical knowledge to start a blog! In this episode, I’m teaching you why a blog is a must-have platform for content creators and how to get yours started, based on my own personal blogging journey. So tune into this episode to learn how to start blogging in no time. Even if you already have a blog, you just may learn something new! Key Topics: Why you should avoid building your business on someone else’s platform. What is the difference between a website and a blog? Reasons to start a blog for your business. How having a blog helps you reach a new audience. Advice on choosing a hosting platform, blog name, and theme for your blog. Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) Episode 22 - All About Affiliate Marketing Blogger Platform Wordpress.com Wordpress.org (self hosted) HostGator Hosting LiquidWeb Hosting StudioPress Genesis WordPress Themes (Genesis is what I use for this website!) GeneratePress WordPress Theme   Join the Community! Follow "Influencer Education" on Instagram Join the Facebook Group – Content Magic Creators Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) 

33. Three Reasons to Start a Blog (and Tips for Getting Started)

How to be an influencer: Take selfie, post on Instagram, wait for money to roll in. Well, not quite. Working in influencer marketing is a lot more nuanced than that. In this episode I'm sharing my advice for getting started as a content creator and influencer. That influence needs to be earned, and it's through hard work and consistency. So if you've ever been interested in what it takes to become an influencer, this episode is for you! Show notes:  https://fairytalesocial.com/ie/episode32/

32. How to Get Started with Influencer Marketing

The relationship between content creators and public relations can be a complicated one. That's why I asked my friend and PR pro Vy Spear to come on this show and talk on the topic of influencer marketing from the agency side. Vy has 10 years of public relations experience, working with a wide range of bloggers, vloggers, and influencers. And since she is a blogger herself, she knows how the relationship should work from both sides. Learn the difference between PR agencies and in-house PR departments, how to strengthen your relationship with PR pros, and how PR agencies select influencers to work with on their campaigns. Show notes: https://fairytalesocial.com/ie/episode31

31. What Creators Need to Know About Working with PR

What the heck is Clubhouse? This new social media platform, which just received a $1 billion funding valuation, is currently all the rage. In this episode I share all about how to join Clubhouse (it's not as simple as just signing up!), and how you can make Clubhouse part of your influencer marketing strategy. Show notes:  https://fairytalesocial.com/ie/episode30

30. What is Clubhouse?

Think SEO is too complicated to understand? Think again! This episode's guest is SEO Expert, Casey Markee, and he's sharing the very basics of SEO for bloggers and content creators. SEO - Search Engine Optimization - refers to know high up your website ranks in Google and other search engines for certain keywords or phrases. Obviously we all want to rank #1, but how do we get there? Casey shows us the way! Show notes: https://fairytalesocial.com/ie/episode29

29. SEO Basics for Bloggers

Have you started using Instagram Reels yet? Reels are short form videos you can create right inside the Instagram app, and since Instagram always prioritizes their new features, people are seeing massive engagement and growth by using Reels consistently. One of those people is Natasha Samuel, Instagram Strategist and owner of Shine with Natasha! On this episode, Natasha shares how she created new Reels by repurposing older content and gained approximately 1000 followers a week as a result! Show notes: https://fairytalesocial.com/ie/episode28

28. Repurposing Your Content for Reels

As we enter a new year, it's time to look at what's new and trending with social media. From Instagram Reels to Clubhouse to new privacy restrictions, I'm sharing some of the trends and news I think all content creators should be watching. Show notes: https://fairytalesocial.com/ie/episode27

27. Social Media Trends for 2021

Excited to share my first BONUS episode of Influencer Education, answering YOUR questions! This episode will address: How do I create content optimized for multiple platforms? How do I create a content calendar or schedule? How should we treat our followers or fan base? Thank you for your questions and keep them coming! Show notes: https://joysocial.net/ie/episode26

26. BONUS - Listener Questions #1

Instagram engagement got you down? Don't blame the "shadowban" quite yet ... not until you listen to this episode, at least! Every day I hear content creators wondering if they have been shadowbanned by Instagram because they aren't getting the engagement they think they deserve. But, I was skeptical that an Instagram shadowban even exists. So I decided to deep dive into the topic, researching what Instagram and other experts have to say about it, and I'm sharing my findings with you! So is the Instagram shadowban a myth or is it real? Listen to find out! Show notes: https://joysocial.net/ie/episode25

25. Instagram Shadowban: Myth or Fact?

If managing your time and completing all your tasks is a daily struggle, then this episode is for you! Today we are chatting with Charelle Griffith, multi-passionate entrepreneur who manages her day job alongside her blog and podcast. Charelle has some great tips about productivity and scheduling, including one tip that has TOTALLY changed the way I plan my day! Show notes - https://joysocial.net/ie/episode24

24. Time Management for Content Creators

Welcome to Influencer Education, the show for online creatives who want to improve their content and create a more meaningful relationship with their audience. Your host, blogger and social media coach Mindy Marzec, takes you through a variety of topics online marketers need to know about in order to be successful in this industry.

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Influencer Education

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