In today’s digital marketing podcast, Louisa interviews Rob Hudson, a digital guru with experience across strategy, advertising, marketing and innovation to hear how he made the change from leading large advertising agencies to starting his own marketing consultancy. Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you. In this episode Rob and Louisa discuss how Rob made the change and his learnings along the way. Here are three things you’re going to learn: How Rob made the move and where clients come from The concept of payment based on outcomes Rob’s advice for new consultants Louisa’s recommended action item from today’s show is to connect with Rob Hudson on LinkedIn, he’s a good guy to know!   Links from this episode: Rob Hudson: LinkedIn Spout Logic Louisa Dahl: LinkedIn  Interactive Minds Website  Join Interactive Minds’ Facebook Group   Access our free training on ROI.

Interactive Minds podcast

53. Life After Big Agencies with Rob Hudson

In today’s digital marketing podcast, Louisa interviews Adelaide Durandet, an experienced digital marketer about starting her new consulting micro agency Lumens Digital. Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you. In this episode Adelaide and Louisa discussed how Adelaide got started and her advice for other marketers wanting to do something similar Here are three things you’re going to learn: How Adelaide gets clients using social media Insights into the competitive landscape (and they aren’t the usual suspects) Some tips on marketing yourself Louisa’s recommended action item from today’s show is to check your LinkedIn presence and see how you’re coming across. If you liked this episode, please leave us a review on iTunes. We’ll repay you with loads of good karma! Links from this episode: Adelaide Durandet Lumens Digital Website Louisa Dahl: LinkedIn Interactive Minds Website  Join Interactive Minds’ Facebook Group   Access our free training on ROI.  

52. Starting a micro agency on the side with Adelaide Durandet

In today’s digital marketing podcast, you get to hear the recording from Q&A Panel session that Interactive Minds held for our Members in July 2020.  Normally these sessions are exclusively available for our Members however in this session we spoke about digital roles and what we’re seeing in the recruitment market post COVID-19 and we wanted to share this with you.  In the session you’ll hear from recruitment expert Ciaran O’Donnell and Interactive Minds founder, Louisa Dahl. Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you. In this episode you’ll get tips on how to manage your career and recruitment in these challenging times. Here are three things you’re going to learn: The roles in demand right now Why you need to do the job before you get it Advice for hiring your next team member Louisa’s recommended action item from today’s show is to is to make sure you are marketing yourself, for now and for the future! Links from this episode: Louisa Dahl: LinkedInInteractive Minds Website  Join Interactive Minds’ Facebook Group   Ciaran O’Donnell: LinkedIn Just Digital People  

51. Digital Careers, Roles and Recruitment Q&A Session

Welcome to the 50th Episode of The Interactive Minds Podcast! In this episode we bring you a special solo episode where Louisa shares her tips after recording 50 podcast episodes. Listen up and you’ll hear why the podcast was started in the first place, how the strategy has evolved and some practical efficiencies that work best for us. Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you. In this episode you’ll hear Louisa expand on these 10 key learnings: Having an interview structure helps you to be consistent and faster Line up guests well in advance Minimum prep is better for everyone. It’s easier to do things while they the interview is fresh Work out how the podcast can REALLY benefit the business. Don’t expect to get loads of traffic from your existing audience. Don’t expect your guests to promote it for you Don’t pay big bucks for producing. Podcast hosts are a search engine like everything else. Don’t lose momentum. Louisa’s recommended action item from today’s show is to review something you’ve recently worked on and think about what you’ve learnt. It’s therapeutic! Links from this episode: Louisa Dahl: LinkedInInteractive Minds Website  Join Interactive Minds’ Facebook Group  

50. Learnings from 50 Podcast Episodes

In today’s digital marketing podcast, you get to hear the recording from a live session that Interactive Minds ran in March 2020, which we adapted from an in-person event to an online event due to COVID-19 about 2 days prior to the event! In this Q&A session Louisa interviewed The Merrymaker Sisters, otherwise known as Emma and Carla Papas who run Merrybody. Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you. In this podcast you’ll see how The Merrymaker sisters generate leads across their business. Here are three things you’re going to learn: How to use lead magnets and landing pages How to run a challenge within your membership Insights into successful content marketing and community building Louisa’s recommended action item from today’s show is to look at your landing pages and lead magnet with fresh eyes and check that they lead effectively to the next step for your audience. Links from this episode: Emma Papas on LinkedIn Carla Papas on LinkedIn The Merrymaker Sisters PDF of slides discussed Louisa Dahl: LinkedInInteractive Minds Website  Join Interactive Minds’ Facebook Group  

49. Lead magnets, challenges and landing pages with The Merrymaker Sisters

In today’s digital marketing podcast, Louisa shares with you a panel Q&A Session she recently participated in. The Q&A session was run with Brisbane marketing agency OTM who ran these sessions weekly as an outreach and virtual helpline session during the first few months of COVID-19. Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you. In this podcast you'll hear how markers step up stand out as a marketer in their careers and professions, how they can react to the current situations and where to focus. Here are three things you’re going to learn: How businesses and marketers are making a pivot in these times The digital hustle that some businesses are going through and why How marketers can simplify your messaging Louisa’s recommended action item from today’s show is to look at how you’re performing in your role right now, and make sure you’re demonstrating your value. If you liked this episode, please leave us a review on iTunes. We’ll repay you with loads of good karma! Links from this episode:OTM Amy Ward on LinkedIn Lyn Hawkins on LinkedIn Louisa Dahl: LinkedInInteractive Minds Website  Join Interactive Minds’ Facebook Group  

48. OTM Live Q&A Session with Amy Ward

In today’s digital marketing podcast, Louisa interviews Lachlan Kirkwood, a digital marketing consultant who has been working in the industry for around four years. He’s 24 years old, has a Bachelor of Marketing and Human Resources and in his short experience he has been in a number of different roles, spoken at events, been interviewed on podcasts and started his own business. Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you. In this episode Lachlan and Louisa discussed how to stand out as a marketer. Here are three things you’re going to learn: How Lachlan learns tangible new marketing skills His specific process to developing new relationships How you can build a personal brand and market yourself as a marketer Louisa’s recommended action item from today’s show is to look at some of the no code resources (links below). If you liked this episode, please leave us a review on iTunes. We’ll repay you with loads of good karma! Links from this episode: Lachlan Kirkwood: LinkedIn Lachlan on Twitter ClickThrough No Code Links:Bubble.io Webflow Maker Pad Air Table Dribbble Community for Designers Louisa Dahl: LinkedIn Interactive Minds Website  Join Interactive Minds’ Facebook Group   Access Interactive Minds' free training on ROI.

47. Standing out as a marketer with Lachlan Kirkwood

In today’s digital marketing podcast, Louisa interviews Kate Toon, SEO and content expert, misfit entrepreneur, course creator, author, podcast host and successful business owner. Louisa has been trying to tee up this interview with Kate for months so she is so excited to bring it to you now! Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you. Kate shares her approach to creating hugely successful courses, talks about her signature course (which is now in its 16th round), discusses her changing approach to business and the role that podcasts play for her. Here are three things you’re going to learn: Why you need to listen to your audience and how you can go about it The steps Kate uses to launch and deliver her sell-out course Why podcasting success is still a bit of a dark art! Louisa’s recommended action item from today’s show is to check in with your audience again and speak to them to get their feedback and input. If you liked this episode, please leave us a review on iTunes. We’ll repay you with loads of good karma! Links from this episode:Kate Toon on LinkedIn KateToon.com Kate’s Podcast The Recipe for SEO Success Louisa Dahl: LinkedIn Interactive Minds Website  Join Interactive Minds’ Facebook Group   Access Interactive Minds' free training on ROI.

E46. Kate Toon talks courses, podcasts and business success

In today’s digital marketing podcast, Louisa interviews Andrew Collings, who most recently was the Head of Marketing at Exclusive Tyre Distributors.  In his 17 + year career Andrew has worked with several national organisations using a range of marketing techniques to drive results. Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you. In this episode, Andrew shares his thinking on how marketers can use a mix of rational and emotional messaging. They also discussed upskilling and keeping marketing skills fresh. Here are three things you’re going to learn: Why you can’t market to everyone as your target How to bring emotional messaging into your marketing Using surveys to get market feedback Louisa’s recommended action item from this podcast episode is to brush up on your skills on rational vs emotional messaging and make sure you have the right balance for your audience If you liked this episode, please leave us a review on iTunes. We’ll repay you with loads of good karma! Links from this episode: Andrew Collings on LinkedIn Mumbrella Automotive Summit Articles: McKinsey Articles: Gartner Books by Ries Louisa Dahl: LinkedIn  Interactive Minds Website  Join Interactive Minds’ Facebook Group   Access our free training on ROI.

45. Balancing Rational vs Emotional Marketing

In today’s digital marketing podcast, Louisa interviews Stevie Dillon, social media, podcast and course expert discussing all her tips for how to create an online course and how to sell an online course. Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you. In this episode, Stevie shares some of her best online course secrets including how she structures her courses to get people to complete them, how she encourages interaction with students and her course launch plan. Here are three things you’re going to learn: - How to define your ideal client and niching down - Why developing a personal brand is important - How to set an online course up for success Louisa’s recommended action item from this podcast episode is to check your niche, consider if an online course is right for you and take a look at Stevie’s checklist online. If you liked this episode, please leave us a written review on iTunes. We’ll repay you with loads of good karma! Links from this episode: Stevie Dillon on LinkedIn Stevie Says Social Stevie’s link How to create and sell a profitable online course Louisa Dahl: LinkedIn  Interactive Minds Website  Join Interactive Minds’ Facebook Group   Access our free training on ROI.  

44. How to create and sell your online course with Stevie Dillon

In today’s digital marketing podcast, Louisa interviews Sue Johnson who is the Marketing Director from Spicers Retreats on how they have adapted their travel business and their marketing during a global pandemic. Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you. In this episode, Louisa and Sue discuss how Spicers Retreats have had to pivot, the changes made and what they are thinking about for the recovery or ‘road out’ following the COVID crisis. Here are three things you’re going to learn: How Spicers Retreats have had to pivot the business using creativity due to COVID-19 How their communications have had to evolve How a brand diagnostic project helped them to better understand their customer Other topics discussed include: How Sue undertook a brand perception survey and the process used. The ways in which Spicers Retreats have evolved their offering in recent weeks due to travel restrictions and COVID impacts. Why the best marketers are never finished learning How they measure results and the metrics they watch. Why it’s not about strategy right now, rather you need to be responsive and flexible Louisa’s recommended action item from this podcast episode is to consider when you last spoke to a customer and get on the phone to speak to your customers again now! If you liked this episode, please leave us a review on iTunes. We’ll repay you with loads of good karma! Links from this episode: Sue Johnson on LinkedIn Mark Ritson mini MBA Mumbrella podcast Download this show podcast The Marketing Show Marketing School Louisa Dahl: LinkedIn Interactive Minds Website  Join Interactive Minds’ Facebook Group   Access our free training on ROI.

43. How Spicers Retreats have pivoted creatively during the global pandemic

In today’s digital marketing podcast, Louisa interviews Kate Merryweather from Dot Com Words on how she uses blogging to help with SEO. Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you. In this episode, Louisa and Kate discuss how businesses can use copy effectively to impact their search engine rankings. They discuss how to use copywriting on the web to best work for you, how to find search terms to use and where to focus, plus how blogs can work for your online marketing. Here are three things you’re going to learn: How often you need to blog and the importance of being consistent The length and format of blogs you should use What you can do to repurpose your content Other things discussed include: Keyword stuffing and why you shouldn’t write for Google Why you need to get specific with your target phrases for SEO How you can find keywords that will resonate with your audience by asking them in Facebook Groups. How to use the “People also ask” and “related searches” on the Google search results page to get more ideas Louisa’s recommended action item from this podcast episode is to look at your content stats and see what’s working for you. If you liked this episode, please leave us a review on iTunes. We’ll repay you with loads of good karma! Links from this episode: Kate Merryweather on LinkedIn Louisa Dahl: LinkedIn  Interactive Minds Website  Join Interactive Minds’ Facebook Group   Access our free training on ROI.

42. How to use blogging for SEO

In today’s digital marketing podcast, Louisa interviews Michael Weeding on how marketers can create a sustainable performance culture. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you. In this episode, Louisa and Michael discuss a framework he has developed across his extensive digital transformation experience. They discuss digital capability, digital performance, the gaps and the opportunities as well as measures of success. Here are three things you’re going to learn: The 3 performance factors in building digital capabilities The most common gaps in digital capability that Michael sees The conversations you need to be having around the role of digital in the organisation If you liked this episode, please leave us a review on iTunes. Links from this episode: Michael Weeding on LinkedIn Louisa Dahl: LinkedIn  Interactive Minds Website  Join Interactive Minds’ Facebook Group   Access our free training on ROI.

41. Digital performance and capability

In today’s digital marketing podcast, Louisa interviews Amanda King, SEO Specialist at Optus. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you. In this episode, Louisa and Amanda talk about a topic not discussed enough – how a content project can get off track and what you can do to pivot. In this conversation Amanda shares her SEO tips and tools, explains the flywheel effect and talks about how much content for she believes is needed for QDF (Query Deserves Freshness). Here are three things you’re going to learn: How a content project can be waylaid by approvals and what you can do to pivot The flywheel effect that you should leverage in content publishing The recent changes to SEO and content that might change how you write If you liked this episode, please leave us a review on iTunes. Links from this episode: Amanda King on LinkedIn Optus Answer The Public Google Trends Amanda’s top people to follow: Bill Slawski AJ Kohn Simo Ahava (analytics) Portent / Ian Lurie More about entities and natural language processing: NLP API Knowledge graph & entitles from SEM Rush and Search Engine Journal Louisa Dahl: LinkedIn  Interactive Minds Website Join Interactive Minds’ Facebook Group Check out our free training on Marketing ROI.

40. Learnings from a failed content project

In today’s digital marketing podcast, Louisa interviews Ray Blakney, CEO and Co-Founder of Live Lingua Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you. In this episode, Louisa finds out how Ray runs his three businesses Live Lingua, Infinite Upcycle and Twiducate.com from Mexico and what he’s discovered in over 20 years in business. They also discuss some of Ray's favourite SEO tools, how to use content to your advantage and how Live Lingua was created around the time of Mexican Swine Flu and what that's meant for the business now. Plus, hear about Ray's new, soon-to-launch business in the podcasting space. Here are three things you’re going to learn: 1. The 5 pillar content amplification methodology that Ray uses 2. Why his business was poised to thrive during a global pandemic 3. The favourite tools Ray recommends for keyword and competitive research If you liked this episode, please leave us a review on iTunes. The 5 Pillar Content Amplification Methodology that Ray explained included these steps: Research keywords and competitive backlinks Content Creation Amplification Backlink Generation Evaluate Content Links from this episode: Ray Blakney on LinkedIn  Live Lingua  Infinite Upcycle  Twiducate  Louisa Dahl: LinkedIn  Interactive Minds Website  Join Interactive Minds’ Facebook Group   Tools Mentioned: Google Keywords Planner (free version)  Keywords Everywhere  Ahrefs  Scrape Box 

39. A marketing methodology to thrive in a global pandemic

Weekly conversations with passionate marketers, innovators and digital leaders as they detail their specific recipes for success. Hosted by Interactive Minds Founder and experienced marketer Louisa Dahl, the show uncovers tangible takeaways for the marketer who wants to do their best work. Show notes and more at www.interactiveminds.com/podcast

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Interactive Minds podcast

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