What would happen if a small business owner didn't have an actionable plan for their year? The answer is simple: they wouldn't know where to start! If you want to work smarter rather than harder and grow with purpose, strategic planning is necessary. It works as a roadmap that is used to identify your strategic goals and objectives, as well as what needs to be done to achieve them. In this week's episode, we'll discuss why strategic planning is important for small business owners, how to get started with your plan, and some resources that may help make the process easier. Listen now.

Local Market Monopoly Small Business Marketing Podcast: Digital Marketing Strategies for Businesses that Want to Dominate Your Local Market

Yearly Strategic Planning

As a website owner, is there anything more terrifying than the thought of seeing all of your work altered or entirely wiped out by a hacker? Keeping your website safe is one of the most important things you can do to protect yourself and your business. You don't want to lose customers because your site was down when they tried to buy something.  The good news is, there are a few things you can do on your own first that don't involve that much technical know-how to keep your site secure. In this week's episode, we will discuss simple ways to keep your website safe from hackers so that you don't have to worry about any downtime or security breaches. You'll learn how to stay on top of all the latest safety tips and best practices. Listen now.

Simple Ways to Keep Your Website Safe

The spookiest time of the year is just around the corner and it's time to get your marketing ideas together so you can watch your business grow this season. In this week’s episode, I am going to go over some of my favorite Halloween marketing ideas that will help you stand out from the competition! You'll learn what kind of content you should be creating, how to promote it, and other tips and tricks in order to get the most out of your Halloween marketing strategy. Listen now!

Halloween Marketing Strategies

Want to make the most of your holiday marketing efforts this year? In this week's episode, we'll discuss how to develop a marketing plan that can help you get your business in shape for the holiday season. You'll also learn the best tactics to use during this time of year and how to keep customers coming back again next year! Whether you're a small business owner, solo entrepreneur, or marketing manager at a large brand, this episode is for you. Listen now!

Your Holiday Marketing Plan

Are people talking about you on a platform seen by tens of millions? Yes! Better hope they're saying nice things. Your reputation is everything -- especially online. With so much of people's online time spent on social media, managing your online reputation, whether you're an individual or a business, is more important than ever. In this week’s episode, we’ll discuss how to build a good online reputation, what you can do if someone is writing an unflattering review about you or your company, and how to get ahead by improving your brand. Listen to this episode now!

How to Manage Your Online Reputation

Have you hesitated to use Google Ads (previously Google AdWords) for your local business marketing because you are worried about the cost? Or perhaps you’ve tried and weren’t happy with the results.  Either way, this episode is for you. Tune in as Clarence demystifies Google Ads for local businesses. First, he discusses why so many small businesses fail with the tool. Then, he uncovers the steps you can take to ensure you profit from the investment and get the kind of ROI you need to see. Don’t miss this episode if you are ready to take your marketing to the next level with Google Ads! 

How to Profit From Google AdWords

Does your local business website load slowly? Does it really matter?  In this episode, Clarence dives into Google's recent update, Core Web Vitals, and discusses how your website must meet specific site speed guidelines or else risk big problems for your web presence and Google ranking.  Plus, he offers simple tips to make your website faster so that you can make the cut instead of suffering the consequences of Google's hard-hitting hammer.  If you want to protect your local business's online presence (and you should!), listening to this episode must be on your to-do list.

Site Speed: How and Why to Make Your Website Faster

Are you looking for an easy way to be more persuasive and catch the attention of your target audience? In this episode, we will discuss the perfect formula for a powerful testimonial video that can help you increase sales. If you want to create awesome video testimonials that will get people's attention and drive more sales for your company, then this is the episode for you. Listen now.

The Perfect Video Testimonial Formula

Want to stay at the top-of-mind of your local business prospects? Without a doubt, retargeting is where it’s at!  In this episode, Clarence discusses how local businesses can use retargeting to stay in touch with prospects, nurture relationships, and get them to buy from you instead of the competition. If digging too deep into digital marketing tech terms like “retargeting” makes you break out into a cold sweat, this episode is for you. We break it down in a way that makes sense and show you how you can use the tool to make your digital marketing strategy more effective. Listen now to learn how to boost your local business conversions!

Baby Come Back Retargeting Machine

Content is king! But what local business owner has time to spin out massive amounts of content for blogs and social media on a regular basis? In this episode, Clarence will uncover how you can turn one piece of content into many useful pieces with The Repurpose Machine. No, this isn’t actually a machine, but it is a content strategy to maximize the use of every single piece you create to get lead generation results. It’s all about scaling your content strategy to repurpose content across all platforms. Tune in to maximize your content strategy this year.

Content At Scale: The Repurpose Machine

Are you doing all you can to be THE authority in your local market? It’s time to ensure you stand out from the competition. In this episode, Clarence will show you how to use a simple FAQ/SAQ framework to meet your customers where they are, establish your credibility, and prove yourself as the expert in your local industry. By answering frequently asked questions and “should-ask” questions and sharing quick, helpful videos on your social media, you can move yourself from being an unknown to becoming a trusted authority that wins the ready-to-buy customers. Listen to this episode now!

The FAQ/SAQ Video Framework

Is your small business website more like an online business card than a sales-conversion machine? It’s time to change that! In this episode, Clarence discusses three killer website optimizations you can implement into your business website to boost sales ASAP. The truth is, if your website is missing these elements, you are missing out on sales. Your target audience is online now more than ever before…make sure your business website is primed and ready to take advantage of the traffic. Clarence walks you through the process of doing it right. Listen to this episode now for practical tips to set your business up for a more profitable online presence in the year to come.

Website Optimization That Converts

No business owner wants to leave money on the table, but if you aren’t optimizing your Google My Business listing, that’s exactly what you are doing! In this episode, Clarence discusses the importance of claiming and optimizing your GMB to boost organic traffic—both online and to your brick-and-mortar business. He shares four simple optimization tips to ensure your listing is primed and ready so you can take full advantage of this free, traffic-generating marketing tool. If you are looking for a budget-friendly way to take your marketing to the next level in 2021, this episode is for you. Listen now!

How to Optimize Your Google My Business Listing

After a year like 2020, we could all use some predictability in our businesses! In this episode, Clarence breaks down the details of implementing Ryan Deiss’s Predictable Selling System—a foolproof marketing strategy that generates and automates consistent customer conversions. If you are tired of going from one marketing tactic to the next, hoping finally to get some results, you won't want to miss this episode. Learn the three basic steps for building a Predictable Selling System for your small business, so you can boost profits without feeling salesy or pushy. Listen now!

How to Create a Predictable Selling System

Are you expecting too much from your business logo? While having an attractive, brand-building logo is essential to your overall marketing strategy, the truth is your logo isn't as powerful or influential as you may think. In this episode, Clarence covers the mistakes far too many business owners make when they allow their logos to take up too much space on their websites. He explains how the logo only works when it has compelling, optimized headlines and content to support it. Listen now to learn how focusing on content creation may be one of the most important things you do for your business website this year.

The Truth About Your Business Logo

Small business marketing can be challenging. Follow along every Tuesday as, Clarence Fisher, everyone's favorite small-business marketing expert, uncovers the tools, tactics, and strategies the most successful small businesses use to dominate their local market and OWN the block. If you are a brick and mortar business owner, service professional or marketing executive who wants to harness the power of the internet and use digital marketing to get more customers, clients or patients for your local small business, this podcast is for you.

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Local Market Monopoly Small Business Marketing Podcast: Digi...

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