We all know that posts on LinkedIn that are 'personal' attract more engagement and views but taking a personal approach to content, is not an easy thing for most of us. In this episode, I share some useful tips on how to bring your personality to your posts

LinkedInformed Podcast. The LinkedIn Show

How to Personalise Content

Who are your followers and how many of them are your target audience? In addition, how many of them actually see your content? We work hard to produce great quality content but are the right people seeing it? Is this something we can control? The answer is yes…and no!

Targeting your content

Have you ever blocked someone on LinkedIn? This week I chat with John Espirian about useful ways to use this feature.

The Art of Blocking!

What changes can we expect and hope for on LinkedIn this year? In this episode, I will go through my hopes, fears, and predictions for 2022…I think it’s going to be a good one!

LinkedIn Predictions 2022

Christmas is almost here and this is the last episode of 2021 so let’s take a look back at what’s been happening on LinkedIn this year.

A Review of 2021

A fantastic new notification feature was introduced this week but does this now require us to look more closely at our notification settings?

Notifications Complications

LinkedIn have announced the first cohort of 100 creators to benefit from funding and guidance support. I take a look at who they have selected and whether they are deserving of this support or not!

The First CAP Class

“Why should I bother creating awesome content, when it is arbitrarily limited by my connection network and not the quality of the content?” I saw this comment in a thread this week and do you know what, it’s a really good point! …I think LinkedIn needs another feed, a feed where content is purely there because the algorithm thinks we will be interested - connecting, following and relevance do not count - just the quality and subject of the content.

The Case For Two Feeds

Do you want followers or connections? Is a connection more valuable than a follower and can you build relationships with followers without the need to connect? This week I deep dive into this and explore the relationship between followers and connections

The ‘Relationship’ of Followers & Connections

I have been calling for employee verification on LinkedIn for years and LinkedIn have finally implemented it for company page admins…Unfortunately, they have done it for completely the wrong reasons and it doesn’t help at all!

Employee Verification!

It takes a leap of faith to be authentic on LinkedIn. More than that, it takes real courage! But the benefits are massive... it's time to take that hat off!

Take your LinkedIn hat off!

With the rumored introduction of a LinkedIn digital wallet and the announcement that Events will the first feature likely to utilize it. I take a look at what features of LinkedIn could be monetized by users and explore whether this would be a good thing for the platform.

InPay Opportunities

LinkedIns new initiative to support creators is now in full swing. Is it any good?

LinkedIn Creators

LinkedIn are putting their money where their mouth is regarding their initiative to support creators with the announcement that they are offering $15,000 (c£11,000) grants plus other support to 100 creators in the US. I take a deeper look into what this means and how it might be used in practice.

Does The CAP Fit?

Welcome to LinkedInformed 336. This week I chat with fellow LinkedIn Trainer Teddy Burris about the challenges we all face with the posting and engaging…the fear factor! What stops us from engaging more on LinkedIn? Is it really a time thing, or is it for normally more complex and deeper reasons.

The Fear of Engagement & Posting

Weekly LinkedIn updates, discussion, interviews and tips for the UK's best known LinkedIn Trainer, Mark 'Mr LinkedIn' Williams

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LinkedInformed Podcast. The LinkedIn Show

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