How do you get the best  photo for your LinkedIn profile?   What do you include on your background image? Think you have it sorted already?  Today I share best practice for your images that will help attract more people to check out your profile and lead to more visibility.    www.louisebrogan.com 

Linking in with Louise

Ep 191. LinkedIn Basics - Profile Photo and Background

Do you have a Company Page on LinkedIn? In today's podcast I discuss Company Pages with Michelle J Raymond including the following topics: How did you become a LinkedIn expert? Tell me about your journey. Why do you think LinkedIn company pages are important? Should someone who is a solo entrepreneur also have a company page? how does the content differ from company pages and personal profiles? Tips for involving your team with your page How can you build your community of followers on your page? We can  create your LinkedIn Company page for you - check out  https://socialbeeni.thrivecart.com/linkedin-company-page/    

Ep. 190 - LinkedIn Company Pages with Michelle J Raymond

Marketing on LinkedIn is more like a marathon than a sprint.  And with a marathon, you need to plan, prepare, and train, if you want to succeed!  I invite you to reach out when you are ready to work together - you can find out how I can support you here  https://www.louisebrogan.com/workwithme    

Ep 189: LinkedIn marketing is a marathon, not a sprint

What do you do when your content hits the mark on LinkedIn

Why do you need content marketing? My guest Lyndsay and I discuss the value of creating content to make marketing your business easier. If you want support to get your content planned for LinkedIn, please visit https://www.louisebrogan.com and check out our Done-For-You services as well as our new content planning service

Why do we need Content Marketing with Lyndsay Cambridge

I love to cook.   Preferably from scratch.  My favourite things to cook are usually vegetarian, often with an Asian flavour - think curries, stir fries but also a good old lasagne or even a roast chicken dinner.   We don’t always have time to cook from scratch though.   During a busy mid week, you can find us digging around the freezer and pulling out the old reliable chips and fish fingers with a side of baked beans.    At the weekend, we might get a takeaway ordered in.   More often than not, it’s a pre-made M&S thai or chinese ready meal selection.   Some gyozas to start followed by King Prawn bhuna with a side of naan.   My neighbours get the delivery box from a well known brand full of the exact ingredients to cook with a recipe.  IT seems to cost a little more, but there’s no having to think about it, and they are still getting fresh ingredients.   Which of these are you?   Fast food fan Cooking from scratch Frozen ingredients  Ready made meals Delivery box with recipes Eating out all the time/Deliveroo’s best customer   What has this got to do with LinkedIn I hear you say.   Let’s look at your eating habits and compare them to your LinkedIn content creation habits.    Here’s how I see the comparison   The fast food fan - quick and convenient but not usually that good for you   You are posting on LinkedIn when you have time,  throwing up content when you can without really thinking about the long term impact (don’t sue me fast food fans ;) There is not much of a strategy involved.    Cooking from scratch You want to learn how to use LinkedIn yourself and spend time working out the right steps - from getting your profile optimised to studying YouTube videos on what, when and how to post.  You are getting great results from your efforts and you have the time to invest in doing this yourself.   The content you are sharing is thoughtful,  engaging and winning you clients.  The time you take is worth the reward.    If you wanted a guide to help keep you on the right track, our content planning and monthly support could be just the right recipe for you.  We’ll help you get your content planned out - understanding what content buckets will work and I am on hand to guide you and answer your questions throughout the month.   Just like Alexa, your favourite cook book or YouTube cooking channel!    Frozen Ingredients  You have an idea of what you want to share on LinkedIn, and can dip into your ‘freezer’ box when you need - you don’t spend a huge amount of time - its more of a tick the box exercise for you.   Some days can be ‘healthier’ than others.  The content could be a bit bland if you are honest.    Ready Made Meals You have someone else take care of this.  All you have to do is grab and go.   Someone has taken their expertise and knowledge, weighed it all out carefully and provided you with the content you need to get the job done. Like the standard of ready meals out there, you get what you pay for.  That 99 pence microwave burger vs the local farm shop pre-made lasagne dish?  Incomparable.   In terms of your LinkedIn content, yes you can pay someone £100 a month to schedule a daily post across your social media channels - but you can also invest a little more to get high quality content, from an expert that doesn’t leave you feeling a bit dissatisfied.   Delivery boxes with recipes. You’ve probably seen these - there are offers all over Facebook for them.   Pay a little more and get bespoke recipes and recommendations tailored to your family.    Delivered to your door so all you have to do it put them together. In terms of LinkedIn done-for-you service, we work with you to get the right recipe that works for your business.   CArefully curated with team expertise, and delivered to you at the agreed date and time.  All you have to do is post the content on your own LinkedIn.  Sounds appealing doesn’t it?   You eat out all the time - maybe you have a private chef!   So if the budget is no issue, what would we all do?  Unless you are passionate about cooking for yourself, wouldn’t it be fabulous to just turn up to the table and have a delicious, tailored meal presented in front of you?   With the right vitamins, minerals and one that leaves you feeling energized and ready to get on with your day?   It would be my honour to be your private LinkedIn support.  My team can write your articles, posts, even post to your Company Page for you and work with your own assistants or team if you are too busy.     To find out more about how to work with us, please reach out to Louise@socialbeeni.com or message me on LinkedIn.     Join me for free training on Monday 13th September here Join herehttps://social-bee-ni.ck.page/72fd7f5639

Cooking up your LinkedIn Content

Have you seen the new LinkedIn service pages for service providers?  To create your own, visit  https://louisebrogan.com/linkedin-services-page/

Introducing LinkedIn Services Pages

  As the president & CEO of Mental Health in Minutes, Lindsay Recknell continues to raise mental health maturity in organizations while making conversations about mental health in the workplace as normalized as any other conversation.  A certified Psychological Health & Safety Advisor, Lindsay works with companies and organizations to increase their levels of psychological health & safety in the workplace using Positive Psychology – evidence-based, practical tips and techniques to increase wellbeing within organizations by increasing wellbeing in individuals. She empowers individuals, strengthens teams and transforms organizations through her Mental Health in Minutes subscription,  Burnout & Boundaries workshop series and Hope Motivates Action program. Lindsay lives in Calgary with her husband and their two Golden Retrievers.  

How to get in front of decision makers on LinkedIn - an On Air Coaching Call with Lindsay Recknell

 On Air Coaching Call with Sally Davis Berry. Sally has a few questions about how to leverage LinkedIn to be able to help more tourism businesses with her online library of training. We talk about using LinkedIn events to host a free training webinar for her ideal clients, how to pitch during your webinar, while still giving a LOT of value to the attendees and how LinkedIn can help get your webinar out in front of more people. If you would like to know the answers, then tune into the podcast today. Connect with me on LinkedIn at www.linkedin.com/in/louisebrogan Sally Berry is a U.S. tourism industry expert and has an industry blog at www.SallyDavisBerry.com which helps attractions and destinations get more visitors through their doors. Berry has more than 20 years of experience in the travel and tourism industry and has received multiple awards for her expertise in the Group Tour Market. Sally started TourismProAcademy.com in 2019 as an online course platform for tourism professionals. Her courses are popular with those new in the industry as well as long time veterans of Tourism.  

On Air Coaching Call - How to sell on a LinkedIn Webinar with Sally Davis Berry

 LinkedIn, networking and community An early adopter of LinkedIn, Karen Tisdell recognised the platform’s potential when working as a recruiter. Foreseeing the importance of how business leaders are perceived online, Karen began her LinkedIn profile writing business. Now in her 12th year of business, Karen regularly facilitates LinkedIn training for some of the biggest companies in Australia. Her true love, however, is writing profiles for business owners. Located in Sydney, Karen asserts her family complains that her voice travels through walls and so given the challenge of time differences, she doesn’t work or connect with people located outside the Asia-Pacific region.   Links: www.karentisdell.com https://www.linkedin.com/in/karentisdell/ www.facebook.com/KarenTisdellLinkedIn  www.twitter.com/karen_tisdell Interesting facts about Karen - she loves collaboration and runs a regular Friday LinkedIn Live session with Michelle J Raymond - a company page specialist. Karen loves LinkedIn personal profiles. They enjoy robust discussions on what LinkedIn strategies are best and 'compete' to add value to our audience. Check out the LinkedIn RoundUp with Raymond & Tisdell.  Karen does not connect globally unless the person is also a LinkedIn trainer or LinkedIn expert. Pick your Pond We talk about the importance of 'picking your pond.' You want a pond that's kind of connected to another pond, maybe there's a little stream connecting them. And you want to pick a pond and know where the big fish are, the ones that go through multiple ponds. It's all about finding the right people. So pick your pond and and look at who's in the waterways near you and the other ponds and play in that. We talk about how generous Karen is in business, sharing tips and opportunities to fellow trainers.  Karen says she love connecting with people who do the same thing as she does. She thinks about "who can I introduce this person to?" "How can we grow great together?" It's not about carving up the pie. It's about making your pie bigger. Questions Karen asks her clients In order to deliver an excellent service, there are a lot of questions asked including: what do you do? What's your process? What's your call to action? What do you want people to do when they hit your profile? What is your objective? We are more connected than our parents. We are far more connected than our grandparents. All the studies are saying that we know far more people. Yes. Fact: the average American meets 80,000 people in their lifetime. So, you know, LinkedIn is, it's really important. Because when you meet so many people, it's hard to stay front of mind. We each think that we're special and memorable. But to the other person, they're meeting so many other people as well! So having a LinkedIn profile, makes you stand out that much more and a winning LinkedIn profile, really good profile converts. To build trust, you need to be seen in three different places, Somebody hears you on a podcast, and then they see you on a stage and then they write something. Profile Writing Tips Does your profile align with your goals for being on LinkedIn? Does your background banner align with what you want to be known for. For example - on your background you've got a picture of a beach. That tells us you want to be on holiday! We love the beach, but on't have it in your background banner as that doesn't tell me anything about how you work with technology. So think about your goal and make sure that you're putting that that strategic goal, that strategic intent, sort of all through your profile. If you are ready to build the LinkedIn profile you deserve, get in touch.   https://www.louisebrogan.com/workwithme 

LinkedIn Profiles, networking and niching with Karen Tisdell

Nicki Osbaldiston from Osbaldiston Lane Creative is a marketing content creator and photographer with a passion for helping small businesses get noticed online. At the end of 2019, after living in the US for several years, Nicki and her family returned back home to New Zealand to be closer to elderly parents.  Nicki was able to continue to work remotely from New Zealand with plans for regularly scheduled trips back to the team in the US.   Then came 2020! During the early stages of the global pandemic, while continuing to work in her international role, Nicki also connected with some local small businesses to coach and help them get visible online.  With NZ's borders being cautious to reopen and the constant early hours losing their shine Nicki began to focus more time on her local business community while downscaling the other role. Leveraging your Local Network Nicki joins me on the podcast to talk about how she can leverage LinkedIn to connect and find more of her local network. Nicki's question: How do you ‘reinvent’ yourself on LinkedIn when you’ve come from a corporate role that has a distinct brand voice, so you’ve had a presence reflects that and now you are a service based small business owner? We discuss this question in detail plus I share information about LinkedIn Local events and we find one that is happening near Nicki in New Zealand What is LinkedIn Local? Connecting Humans In Real Life - LinkedIn Local is a global community by the users of LinkedIn designed to take online relationships offline to get to know the person behind the profile.​ Find out the story behind the local meetups of LinkedIn networks here https://www.linkednlocal.com/

On Air Coaching Call - meeting your local network with Nicki Osbaldiston

How to create and share document posts on LinkedIn   Using Canva to create super clear carousel or document posts for your LinkedIn personal profile and Company page posts.   This tutorial takes you step by step through how to use a Canva template, what content to put on your slides and how to upload this onto LinkedIn with a post that draws in your ideal clients and starts engagement with your network. Canva https://www.canva.com/join/rdq-tyr-mvr   You can watch how to do this on the new video over on YouTube here - https://youtu.be/PQjVQRfoQfk   Connect with me on LinkedIn at www.linkedin.com/in/louisebrogan   Learn how to use LinkedIn for Business and start by downloading your free guide to using LinkedIn www.louisebrogan.com/download    

How to create content with documents on LinkedIn

How to write a GREAT LinkedIn Profile in 2021 - step by step. What do you include in your LinkedIn profile?   How can you write a LinkedIn profile you can be proud of?   This tutorial will walk you step by step through the whole LinkedIn Profile with examples. To get one to one help, visit https://www.louisebrogan.com/workwithme ? Your headshot Your profile photograph should be a clean and clear picture of you head and shoulders. Looking at the camera, preferably smiling, and looking approachable so that people will want to connect with you and reach out. ☘️ Your Cover background image The second photograph you have on your profile is your background image or cover photo. This is a really important place on LinkedIn. It could be a photograph of your workplace. If you provide a service or sell a product, your product could be in here. If you are a podcaster you could have your podcast art here. ??‍? Headline Check your headline, so make sure your headline is attractive to the people that you want to work with. Does it tell people what you do and who you do it for? ? Service Page Next, if you provide a service on LinkedIn, make sure you have your service page created on your profile. It literally is like a little company page post but for service providers. This tells you a little bit about the person and up to 10 services that they provide. ☎️ Contact Information Next is your contact info button. You can add in your phone number your email and your websites. You can add in multiple websites. You can have a link in here to your podcast website, for example, and your Twitter handle if you have one and your birthday. ⭐️ Featured Section This is your area where you get to highlight your products services, your key things you want people to know about you. You could have a link to a free download page on your website or link to your newsletter. ? About Section Once people have clicked on your your name, your headline, they're scrolling down through your profile to see more about you and the About Section is a real opportunity to win those people over. This section is about your customers and your clients, what they're struggling with, and how you can help them. You want to make sure you've included in here what problems that your customers have that you help them with, how you can help them what services you provide or what products you have. Always end with a request to connect with you, whether it's to connect on LinkedIn, follow your LinkedIn, you send somebody to your website, your email address. ? Experience Section I would like you to have a look at your experience section and make sure it's up to date. For all of the roles you've done in the past, focus heavily on the experience that relates to what it is that you do now. ? Education If you went to university add in the universities. When you do this, and you add in your university, make sure in the drop down box, you select the actual university so that the university logo appears in your experience section, and also up on the introductory card and up at the top of your profile. Then you've got licences and certifications, add in any that you have. If you have been a volunteer, add that as every little helps on your profile ?? Skills and Endorsements Check your skills and endorsements section, run through all the skills you have listed, make sure they are skills that you use now, not in the past, and and your network will start to endorse you for your skills. ✅ Recommendations. Try and get into the habit of asking customers, clients, people you've worked in teams with, for recommendation of your products and services. ? Accomplishments Add in Honours and awards, Courses that you have done, Any publications, Any languages that you speak Any organisations that you are a member of. ?? ?Interests Section People can see: - the companies and influencers that you follow. - groups that you are a member of. So be aware of that and go and check and what's actually showing in your interest section. This will help you to get your profile up to date. So let's get you a profile you can be proud of, so you can start really raising your visibility on LinkedIn.   Download your free guide to using LinkedIn https://www.louisebrogan.com/download  https://www.louisebrogan.com/workwithme 

Get a LinkedIn Profile you can be proud of

On Air Coaching Call with Veronica Sagastume - raising your profile on LinkedIn

Have you ever had an on-air coaching call? Do you like listening to podcasts where the host brings on someone to coach them and answer their questions?   We have a series of podcasts coming up, where I help my on-air-coaching guests with their questions about using LinkedIn.   I invited members of my email newsletter to apply to come on the podcast, and have chosen some great guests coming up in the next few weeks.   For those who didn't get on for a whole show, I thought I'd take the time to answer some of their questions today.   Tune in to find out the answers to questions about Company Pages, selling fine art, switching out of corporate life into entrepreneurship and more. to book your VIP session - https://louisebrogan.com/linkedinvip/ Podcast Episodes Mentioned https://louisebrogan.com/moving-from-connection-to-client-on-linkedin/ https://louisebrogan.com/sellingwithcharm-with-reena-philpot/      

Quick Fire Coaching Questions

Are you ready to level up your LinkedIn? Join Louise Brogan for this weekly podcast where she shares her best advice and tips for using LinkedIn to make more profit in your business. As the serious social media network, LinkedIn can help you to build a valuable network of contacts, clients and customers. From LinkedIn profile tips, content creation, using InMail to articles, Company Pages and more. Join Louise for the Social Bee Podcast and find out how you can level up your LinkedIn.

hubhopper

Linking in with Louise

hubhopper