Mark Penn is the Chairman and CEO of Stagwell, the newest agency holding company with over 10,000 employees in more than 24 countries.  On the show, Alan and Mark discuss his journey from polling in his early teens to being the lead pollster for President Bill Clinton, Hillary Clinton through her Senate races. In addition to these accomplishments, Mark founded his own company, which eventually got acquired by WPP. His latest venture was the creation and build of Stagwell Group and recent merger with MDC to create the newest agency holding company - Stagwell. Later, they talk about the future of Stagwell — what they are looking toward, their strategy, and why they are a different type of holding company for marketers and brands. Ultimately, Mark believes “digital disruption is both the biggest opportunity and the biggest threat to marketing, and our marketers need to be able to effectively harness the promise of the digital revolution.” Listen to find out how marketers should be thinking about the future. In this episode, you’ll learn: The four layers of the “marketing cake” The importance of digital-first marketing Marrying media and creative to power marketing Key Highlights: [01:28] The first poll Mark ever conducted [03:34] Polling for the New York State Democratic party  [05:00] Mark’s career path [08:53] Landing Microsoft as a client [12:04] Working with MDC [18:00] The vision for Stagwell [20:27] The four layers of the “marketing cake” [25:40] Stagwell’s global ambition [29:53] An experience that defines Mark, makes him who he is today [32:05] Mark’s advice to his younger self [34:30] What marketers should be learning more about  [37:50] The brands and organizations Mark follows [39:00] The biggest threat and opportunity for marketers Resources Mentioned:  Stagwell Mark Penn (Wikipedia) Penn Schoen (Wikipedia) Burson-Marsteller (Wikipedia) Microsoft Microsoft Super Bowl Ad Microsoft Scroogled Ad Campaign Stagwell & MDC combination Combined set of companies Stagwell Media Network announcement NewCenter.org Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Mark’s LinkedIn: https://www.linkedin.com/in/markjpenn/ Mark’s Twitter: https://twitter.com/Mark_Penn  Stagwell’s Twitter: https://twitter.com/stagwell Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Marketing Today with Alan Hart

Harnessing the Promise of the Digital Revolution with Stagwell’s Mark Penn

Deena Bahri is the Chief Marketing Officer at StockX, a Detroit-based technology company providing an online resale marketplace for sneakers, apparel, accessories, and collectibles. In this episode, Alan and Deena discuss her journey to becoming a CMO, the defining moments in her career, and the lessons motherhood has taught her about leadership and marketing. Deena says, “We're never just sitting back and saying, oh, we've got this covered. We know exactly how to do that.” Listen to hear Deena’s approach to leadership and how she is embracing new opportunities to grow while never losing sight of the customers’ needs. In this episode, you’ll learn: Forgive yourself when you aren’t perfect Always seek improvement Focus on building trust with your customer Key Highlights: [01:29] What has motherhood taught Deena about marketing? [04:51] Deena’s journey to StockX [06:57] What even is StockX? [14:08] Seizing growth opportunities [17:45] Marketing to sellers and buyers [19:43] Deena’s approach to leadership [21:40] Defining moments in Deena’s life [24:49] Advice to her younger self [25:53] Don’t underestimate data and analytics [27:18] Brands to follow Resources Mentioned:  StockX Deena Bahri How StockX works StockX report on investment performance Food52 | Food 52 Story from content to products Texas Legislation of Women’s Rights (NPR) Subscribe to the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Deena LinkedIn: https://www.linkedin.com/in/deenabahri/ Deena Twitter: https://twitter.com/deenadb StockX Twitter: https://twitter.com/stockx StockX Instagram: https://www.instagram.com/stockx/ Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/   Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Unexpected lessons in leadership and marketing with StockX CMO Deena Bahri

Molly Sonenberg is creative brand manager at monday.com where she drives the brand’s voice and keeps messaging consistent across the brand’s channels.  In this episode, Alan and Molly discuss her insatiable need to work, how she ended up at monday.com, and how the company culture seeps through not only the product but their marketing as well. Molly says, “At monday.com we believe sharing knowledge makes you a better leader and leads to increased success for the organization.” Listen to hear why culture is so important at monday.com and how they approached marketing while the company was going public. In this episode, you’ll learn: Sharing information leads to success You should be nicer to yourself Marketing partnerships are underrated Key Highlights: [03:08] Molly’s journey to monday.com [05:41] What is monday.com? [08:03] Culture defines everything at monday.com [12:17] How does culture affect marketing? [21:22] How does Molly combat Imposter Syndrome? [28:35] Brands to take notice of [30:54] What’s the biggest threat for marketers today? Resources Mentioned:  Monday.com Molly Aviva Sonenberg Jim Cramer of Mad Money Tel Aviv, Israel Why Managers Fear a Remote-Work Future (The Atlantic) IPO of Monday.com Imposter Syndrome Meditation – Love-Kindness Brands Molly follows: Everlane, Bumble, Bumble Café, Slack updates Subscribe to the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Molly LinkedIn: https://www.linkedin.com/in/mollyaviva monday.com Twitter: https://twitter.com/mondaydotcom Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/   Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Marketing through an IPO with monday.com’s Molly Aviva Sonenberg

Jackie Yeaney is the CMO at Tableau where she is responsible for empowering and educating people on seeing and understanding their data. In this episode, Alan and Jackie discuss how she ended up at Tableau, what Tableau is working on, and how they go to market. Jackie has more than 20 years of experience as a marketer, but she started her career as an Air Force officer. Later on, they discuss what she thinks marketers should focus on and the misconceptions and responsibilities of being on a board of directors. Jackie says that being a successful marketer “has far more to do with being data-driven, understanding your customer and the market better than anyone else, and putting your energy there to target and be relevant.” She believes companies win by doing these things. Not by screaming from the rooftops. In this episode, you’ll learn: The importance of seeing and understanding data Maintaining brand voice during an acquisition How to build trust and relevancy with your audience Key Highlights: [01:58] Jackie’s side hustle  [04:34] Jackie’s career journey [07:51] Who is Tableau?  [09:58] Overcoming the fear of being data-driven [12:22] Salesforce acquires Tableau  [14:01] Maintaining Tableau’s voice in the acquisition  [19:24] Building trust and relevancy with your audience [23:54] The misconception of being on a board of directors [30:12] An experience that defines Jackie, makes her who she is [37:04] A topic marketers should be learning more about [39:30] The brands and organizations Jackie follows [41:42] The biggest threat and opportunity for marketers Resources Mentioned:  Tableau Jackie Yeaney Blind Ambition Fitness (family business) Tableau Public Salesforce Acquisition of Tableau Tableau Covid Hub Talkspace Avaya Brands Jackie follows: Peloton, StitchFix, LinkedIn, AirBnB Subscribe to the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Jackie LinkedIn: https://www.linkedin.com/in/jackieyeaney/  Jackie Twitter: https://twitter.com/jackieyeaney Tableau Twitter: https://twitter.com/Tableau Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Standing for a Data Culture with Tableau’s Jackie Yeaney

Tim Schroder is the SVP of Marketing at Save A Lot where he focuses on delivering quality foods and customer experience.  In this episode, Alan and Tim cover what Save A Lot is and how they compete in the grocery category. They also discuss modernizing and revamping the company and the brand refresh with a new marketing campaign. When embarking upon a major update of their brand, Tim says, “When I started looking at the competitive landscape and saw what the other big and small grocery chains were doing, I just saw a sea of sameness.” Listen in to hear how Save A Lot leans into modernization and stands out from the crowd. In this episode, you’ll learn: How to think about modernization in marketing Where you should be listening to your customers Staying ahead of the curve of digitization The power of music in campaigns  Key Highlights: [01:14] Tim’s career as a mascot [02:20] Tim’s journey to marketing at Save A Lot [04:11] What is Save A Lot?  [05:37] What brought Tim to the grocery industry [07:24] Their modernization project [11:00] The importance of listening to your customers [14:02] “Like a lot, a lot” campaign [20:04] Breaking out of the sea of sameness [22:16] An experience that defines Tim, makes him who he is [24:01] Tim’s advice to his younger self  [25:15] What marketers should be learning more about [26:02] The brands and organizations Tim follows [28:08] The biggest threat and opportunity for marketers Resources Mentioned:  Save A Lot Tim Schroder Jay Clemmons (early manager and mentor) Save A Lot Modernization & Investment Save A Lot Brand Campaign VIA Agency Save A Lot Music Video J.B. Steenkamp on Marketing Today Podcast Brands Tim follows: Apple, Nike, Target, and Chick-fil-a  Subscribe to the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Tim LinkedIn: https://www.linkedin.com/in/tim-schroder-dfw/ SaveALot Twitter: https://twitter.com/SaveALot Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Breaking Out of the Sea of Sameness with Save A Lot’s Tim Schroder

Sweta Patel is the Vice President of Engagement Growth Marketing at Roku where she's responsible for increasing user engagement on the Roku Channel. Since joining the company in 2020 Sweta has created campaigns and workflows that drive user loyalty and increase customer lifetime value. In this episode, Alan and Sweta discuss streaming, the rapid growth in the industry, and how they use the Roku platform to transform marketing. Sweta says, “Not only do you need the traditional business side of marketing, but you really need to be technology forward and data reliant.”  Listen to hear why marketers should engage with streaming providers and how data plays a key role in their success. In this episode, you’ll learn: Why data is king Why embed marketing into an experience The future of data and marketing Key Highlights: [01:38] Sweta is an identical twin [02:42] The start of Sweta’s career  [05:51] What has changed in the industry [08:20] Roku as a business  [09:42] What is Roku Channel?  [11:20] Embedding marketing into the platform [15:53] The success of Roku Channel [18:08] How marketers can work with Roku [20:02] An experience that defines Sweta, makes her who she is today [23:20] Sweta’s advice for her younger self  [25:38] A topic marketers should be learning more about [27:02] The brands and organizations Sweta follows [29:34] The biggest threat and opportunity for marketers  Resources Mentioned:  Roku Sweta Patel Roku Channel Quibi purchase Launch of Roku Originals TikTok Dave (fintech)  Subscribe to the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Sweta LinkedIn: https://www.linkedin.com/in/sweta-patel-kamath/ Sweta Twitter: https://twitter.com/Roku  Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Becoming Technology Forward and Data Reliant with Roku’s Sweta Patel

Ashish Prashar (or Ash) is the global chief marketing officer at R/GA. He has an interesting background in politics and the creative space. In this episode, Alan and Ash discuss his corporate experience and how he got his start, which was actually being incarcerated for a year as a teenager. Ash says the experience was more transformative than any other in his life, and it gave him the drive and determination to build his career with a lens toward social reform. Ash joined R/GA most recently from Publicis Sapient. He and Alan discuss his time in advertising, creative, and his lengthy career in UK politics. Listen to hear how his incarceration and political career inspire his current work at R/GA and the role marketers play in social reform.  In this episode, you’ll learn: The role of marketing in social reformation Taking responsibility for the influence you have The power of designing around people Key Highlights: [01:32] Ash’s experience being incarcerated  [10:18] Ash’s first job out of prison [14:56] Moving from politics to creative  [20:40] Marketing’s role within social reform [26:21] How campaigning prepared Ash for CMO [30:11] Incorporating the human element [34:28] R/GA’s focus [40:01] Putting the focus back on humans [43:40] Ash’s defining experience, [45:54] Ash’s advice to his younger self  [47:41] What marketers should be learning more about  [50:10] The brands and organizations Ash follows [52:15] The biggest threat to marketers  Resources Mentioned:  Ashish Prashar R/GA Donald James, author (Wikipedia) Andy Coulson Tom Morton, R/GA Sean Lyons, R/GA Merch Aid Just Leadership Subscribe to the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Ashish Twitter: https://twitter.com/Ash_Prashar  R/GA Twitter: https://twitter.com/RGA Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Building to Transform Society with R/GA's Ashish Prashar

Nital Patel is the Senior Partner of Lippincott, where he works at the intersection of business strategy and customer insights with almost two decades of experience. He works with global brands across industries on different issues such as brand architecture, portfolio, assessment, and positioning. In this episode, Alan and Nital discuss agile master brand, a new version of brand architecture from Lippincott. They explain what it is and dive into the critical aspects of how to implement and use it in your strategy. Nital pays specific attention to the governance of your brand using this model and setting specific timing and criteria for when you merge an extension into the master plan. Listen in to learn all you need to know about managing an agile brand approach. In this episode, you’ll learn: The concept of an agile master brand Connecting new ventures  What you need to manage an agile brand approach Key Highlights: [01:26] Inspiration for a French whiskey brand [02:55] Nital’s journey to brand marketing [04:45] What is an agile master brand [07:37] Key elements of a master brand [11:27] How connected should a new venture be to the master brand [13:42] Managing an agile brand approach [18:42] Brands becoming a platform [21:20] An experience that defines Nital, makes him who he is today [23:29] Nital’s advice for his younger self [24:30] What marketers should be learning more about [25:40] The brands and organizations Nital follows [29:09] The biggest threat and opportunity for marketers Resources Mentioned:  Lippincott Nital Patel Agile Masterbrand Examples discussed: HPE and HPE Greenlake (cloud computing) Patagonia and Patagonia Worn Wear Marcus by Goldman Sachs Audi and Audi Silvercar Beats and Apple AWS and Amazon John Deere and their platform Purpose meets activist shareholder with Groupe Danone Eadem (skincare brand) REI Coop vs. Patagonia (raincoat purchase example from Alan) Subscribe to the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Nital LinkedIn: https://www.linkedin.com/in/nital-patel-04410a1/ Lippincott Twitter: https://twitter.com/lippincottbrand Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

A Masterclass in Agile Master Brand with Lippincott's Nital Patel

Alanah Joseph is the Senior Marketing Manager at HubSpot, responsible for marketing and operations of the HubSpot podcast network.  In this episode Alanah and Alan discuss her role in driving brand awareness and increasing listenership for its shows and the long-term strategy behind launching a podcast network.   “Just as product requirements have grown and changed over time, so have people’s content needs. Alanah and HubSpot believe podcasts will fill that role and that companies and brands will seek out audio for inspiration and solutions to business problems. Listen as Alanah explains the strategy behind a podcast network and how it elevates content creation to ultimately help customers become better software users and better business practitioners overall. In this episode, you’ll learn: Leveraging other creators to help spread your message Creating opportunities for growth via collaboration Highlighting the human element in marketing  Key Highlights: [01:20] Alanah is ambidextrous [03:00] How Alanah ended up managing the HubSpot podcast network [05:11] Transitioning from written content to audio [07:28] HubSpot’s long-term content strategy [09:25] The vision behind the network [11:11] Working with content creators and podcast hosts [14:24] What Alanah has learned about workflow and content creation [19:20] What (and who) has made Alanah who she is today [20:53] Alanah’s advice for her younger self  [21:57] A topic Alanah thinks marketers should be learning more about [24:23] The brand and organizations Alanah follows [27:11] The biggest threat and opportunity for marketers  Resources Mentioned:  HubSpot HubSpot Podcast Network Alanah Joseph HubSpot acquires The Hustle (and My First Million Podcast) Asana (tool to manage operations) Lunchclub CMO and Marketing Today Podcast Episode Subscribe to the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Alanah LinkedIn: https://www.linkedin.com/in/alanahjoseph/ Alanah Twitter: https://twitter.com/alanahjo  HubSpot Twitter: https://twitter.com/HubSpot Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Highlighting the Human Element in Marketing through Audio with HubSpot's Alanah Joseph

Chelsea Cain Maclin is the CMO of Lunchclub where she leads the company's marketing initiatives that drive brand awareness and user growth. Before joining Lunchclub Chelsea served as the VP of Marketing for Bumble where she has drawn inspiration for her role at Lunchclub. On the show, Alan and Chelsea talk quite a bit about her background at Bumble and what she is trying to help Lunchclub achieve. Chelsea believes they can leverage technology to unlock human potential opportunities and connections that never would have happened without it. “When you're using AI, it's like sorting through the haystack and finding the needle way faster than humanly possible.”  How do AI, the disintermediation of friends, and marketing all connect? Find out on this episode. In this episode, you’ll learn: How to harness your networks and connections How dating principles can inform your networking Integrating the disintermediation of friends in marketing Key Highlights: [01:36] Chickens and art therapy [03:27] Chelsea’s path to Lunchclub [05:37] What is Lunchclub? [08:30] The attraction to Lunchclub [12:15] The disintermediation of friends [15:45] In-person and virtual networking [20:05] The perfect marketing mix [23:06] An experience that defines Chelsea, makes who she is today [25:26] Chelsea’s advice for her younger self [26:35] What marketers should learn more about [28:06] The brands and organizations Chelsea follows [29:15] The biggest threat and opportunity for marketers today Resources Mentioned:  Lunchclub Chelsea Cain Maclin Chelsea joins Lunchclub in May (Forbes) Bumble Vladimir Novakovski, founder and CEO of Lunchclub Never Eat Alone, by Keith Ferrazzi Disintermediation of Friends, paper by Michael J. Rosenfeld, Reuben J. Thomas, and Sonia Hausen Sensemaking: The Power of the Humanities in the Age of Algorithm, by Christian Madsbjerg Musa Tariq, CMO at GoFundMe Subscribe to the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Chelsea LinkedIn: https://www.linkedin.com/in/chelsea-cain-maclin-61976521/ LunchClub Twitter: https://twitter.com/lunchclubai Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

The Democratization of Connection with LunchClub’s Chelsea Cain Maclin

Lorraine Barber-Miller is the Chief Marketing & E-Commerce Officer at Philips, a 130-year-old company in the middle of a large marketing transformation. In this episode, Lorraine and Alan discuss what makes Philips unique and her background at IBM and ADP before she joined Philips. They also discuss the B2B and B2C complexities of Philips as a business and the global marketing transformation she's leading. Lorraine says, “We are transforming the function at Philips to build world-class capabilities to position Philips as the leading health tech partner to our customers and consumers.” Both marketing and e-commerce play a large role in making this positioning a reality, and they do it by executing five strategic priorities: strengthening and protecting their brand leadership, focusing on customer-centricity, meeting the customer where and how they want to be engaged, leading with data-driven marketing, and recruiting and retaining top talent. Listen to the full conversation to hear how each of these factors influence the transformation. In this episode, you’ll learn: The complexity of having both B2B and B2C business What it means to transform to digital-first The importance of individual contribution Key Highlights: [01:19] Living on a man-made island in Dubai [02:06] Lorraine’s career motivations [05:25] Joining Philips during the pandemic [07:37] Navigating both B2B and B2C business [09:45] Driving a marketing transformation [15:05] Engaging a 3,000 member team  [16:34] Where  e-commerce fits into the transformation process [20:15] Consolidation agency relationships worldwide [22:22] Lorraine’s advice for marketers leading a transformation journey [27:05] Stepping back and seeing the whole picture [29:25] A moment that defines Lorraine, made her who she is today [30:21] Lorraine’s advice to her younger self  [31:18] What marketers should be learning more about [33:13] The brands and organizations Lorraine follows [34:00] The biggest threat and opportunity for marketers today Resources Mentioned:  Lorraine Barber-Miller Philips Previous roles at IBM and ADP Business Transformation at Philips (Financial Times) Philips picks Omnicom Group to consolidate agency relationships (The Drum) When More is Not Better, Roger Martin (Book) Raja Rajamannar on Marketing Today discussing his new book Subscribe to the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Lorraine LinkedIn: https://www.linkedin.com/in/lorrainebarbermiller/ Philips Twitter: https://twitter.com/Philips Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Seeing the Whole Picture of a Marketing Transformation with Philips's Lorraine Barber-Miller

Christian Beck is the Executive Partner at Innovatemap, where he focuses on growth strategy and design. He is also the host of the podcast Better Product.  While Christian doesn’t consider himself a marketer, he and Alan discuss design, user experience, and how marketing is tied closely to his role. Throughout the rest of their conversation they also touch on how technology scale is outpacing human cognition, why that matters, and what making a good product is all about. According to Christian, a “better product is marketable, valuable, and usable.” Since technology is evolving rapidly, companies must be really intentional about sticking to the fundamental design principles — designing around human behavior. What can marketers learn from design and vice versa? Listen to the full conversation to find out. In this episode, you’ll learn: How technology scale is outpacing human cognition Why better product is marketable, valuable, and usable  The push for community in product spaces Key Highlights: [01:24] Why Christian doesn’t see himself as a marketer [02:15] Why he started with design  [06:20] Technology scale outpaces human cognition [11:47] Who is Innovatemap? How did it begin? [15:10] What makes a good product? [18:36] How the Better Product podcast was born [22:22] The push for community [26:32] An experience that defines Christian, makes him who he is today [28:22] Christian’s advice for his younger self [30:02] What marketers should be learning more about [33:58] The brands and organizations Christian follows [36:35] The biggest threat and opportunity marketers face Resources Mentioned:  Innovatemap Christian Beck Mike Reynolds Share Your Genius Better Product Community Better Product Podcasts Martin Siegel, Indiana University Design with Ethics Robinhood Blockchain (Wikipedia) Subscribe to the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Christian LinkedIn: https://www.linkedin.com/in/christianmbeck/ Christian Twitter: https://twitter.com/cmbeck_ Innovatemap Twitter: https://twitter.com/innovatemap/ Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Making Your Product Marketable, Valuable, and Usable with Innovatemap’s Christian Beck

Husband and wife, Philip and Kristen Risk are the Co-founders of Frankly Organic Vodka.  On the show, Alan learns how they met selling luggage, how they maneuvered from sales to marketing, and what brought them to founding a vodka company. They share what's unique about Frankly Organic Vodka and how the liquor industry is not an easy place to survive and thrive. Yet this dynamite couple is doing just fine. Frankly Organic Vodka expanded its distribution from two states to thirteen states in 2020 and will continue to grow into 45 states.  When they first founded the company, they focused on making sure the branding fit their product, values, and messaging: transparent, clean, and delicious vodka. Like they say, “It's straight. Honest. To the point. And memorable.” Listen to the full episode to find out how brand alignment with their product has been key to their success. In this episode, you’ll learn: The importance of knowing what you consume Doing the research and being transparent Aligning your brand with your messaging  Key Highlights: [01:53] How Philip and Kristen met [03:25] Why start a vodka company? [08:12] Starting vodka with juice [09:42] What makes Frankly Organic Vodka unique [12:02] Branding the vodka [13:40] Ups and downs of the journey [18:00] Growth and expansion for the company [24:28] Shifting go-to-market strategy  [28:05] Lessons learned [29:35] The experiences that defined Kristen and Philip [31:25] Advice to their younger selves  [32:45] What marketers should be learning more about [33:20] The brands and organizations Kristen and Philip follow [34:21] The biggest threat marketers face  Resources Mentioned:  Frankly Organic Vodka Mission and 100% Real Ingredients Philip Risk Kristen Risk Drizly’s Latest Trends in Top Drinks (Forbes) Subscribe to the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Kristen LinkedIn: https://www.linkedin.com/in/kristen-risk-4301145a Philip LinkedIn: https://www.linkedin.com/in/philip-risk-a8b7305 Frankly Organic Vodka Instagram: https://www.instagram.com/FranklyOrganicVodka/ Frankly Organic Vodka Facebook: https://www.facebook.com/FranklyOrganicVodka/ Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Aligning Your Brand and Product Messaging with Frankly Organic Vodka Co-founders Philip and Kristen Risk

Meagen Johnson is the SVP of Marketing at Jane.com, a curated fashion marketplace with more than 2,000 brands and thousands of products released daily and only available for 72 hours.  In this episode, Alan and Meagen dive into Meagen’s passion for marketing beginning in  high school, how she ended up at Jane.com, and the trends she sees in the clothing and fashion industry and social media.  Meagen believes the biggest opportunity for today’s marketers  is to leverage social commerce not just for sales but also for brand awareness. She says marketers need to push to be different and that “what got you here today is definitely not going to get you where you need to go.” What should you be doing to not fall behind? Test, experiment, try different things to see if they work and align with your brand. How does the concept of “shopetainment” and influencers fit into this? Listen to their conversation to find out. In this episode, you’ll learn: How to stand out and drive growth in a competitive marketplace The evolution of social commerce  How being different can feel more personal Key Highlights: [01:20] Why Meagen doesn’t eat fruits and vegetables [02:55] Falling in love with marketing in high school  [07:45] What is Jane.com  [10:01] The competition of marketing to women [11:20] Shopetainment: what works and what doesn’t work [16:00] Breaking down influencers, creators, and affiliates [20:39] Meagen’s advice for marketers  [22:35] An experience that defines Meagen, makes her who she is today [25:25] Meagen’s advice for her younger self  [26:18] What marketers should be learning more about [28:32] The brands and organizations Meagen follows  [30:11] What Meagen thinks is the best threat and opportunity for marketers    Resources Mentioned:  Jane.com Meagen Johnson Jane’s Social Commerce Success (glossy.co) Facebook Shopping Platform Pinterest Shopping Influencer, Creators, Affiliates Subscribe to the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Meagen LinkedIn: https://www.linkedin.com/in/meagenjohnson/ Meagen Twitter:https://twitter.com/meagen_johnson_ Jane Facebook: https://www.facebook.com/veryjane Jane Pinterest: https://www.pinterest.com/veryjane/ Jane Twitter: https://twitter.com/janedeals Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Using Social Commerce to Influence Your Brand with Jane.com’s Meagen Johnson

Teresa Barreira is the CMO at Publicis Sapient where she works to transform businesses in the constantly evolving world.   In this episode, Alan and Teresa discuss her path to becoming CMO at Publicis Sapient, the new internship program she’s launched, and why she believes that diversity and inclusion are not only HR functions. Along with her passion for D&I awareness, Teresa is passionate about transforming businesses. In her eyes, an organization should be like an operating room, constantly evolving and gleaning expertise and counsel from the experts in the room to accomplish a goal. Marketing plays a large role in driving that change. She says, “marketing is not just about telling a story or managing the brand. It is now about transforming the business.” Listen to the full conversation to learn how you can also defend, differentiate, and disrupt within your organization and industry. In this episode, you’ll learn: Why content is the king and queen of a service company Why diversity and inclusion doesn’t only belong in HR Digital business transformation: defend, differentiate, and disrupt Key Highlights: [01:35] Growing up in Portugal and coming to the States [03:38] From medical student to CMO [07:16] What Teresa loves about the services division [09:25] Selling a service as well as the people  [10:30] Lessons learned by being your authentic self [15:40] Publicis Sapient’s internship program [22:11] Diversity and Inclusion is a company-wide endeavor [26:34] An organization should be an operating room [28:00] What is a digital business transformation  [32:22] Transforming McDonald’s [37:00] What Teresa says is today’s biggest opportunity for marketers Resources Mentioned:  Publicis Sapient Teresa Barreira Past experience: IBM, Accenture, Deloitte Services Marketing Internship program – 120 students, 9 in marketing, 90% first generation college students Tony Wells of USAA on Marketing Today Podcast Episode Travis Montaque founder of Holler on Marketing Today Podcast Episode Pod Model – Agile Approach McDonald’s business transformation Subscribe to the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Teresa’s LinkedIn: https://www.linkedin.com/in/tbarreira/ Teresa’s Twitter:https://twitter.com/TeresaBarreira Publicis Sapient Twitter:https://twitter.com/PublicisSapient Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Digital Business Transformation: Defending, Differentiating, and Disrupting with Publicis Sapient's Teresa Barreira

Alan Hart, host of Marketing Today, goes behind the scenes with the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.

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Marketing Today with Alan Hart

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