Media disruption is changing the habits of some audiences as often as every three months, with young adults reacting to trends and changing the way they use or consume social media as often as once a quarter.It’s a stark warning for marketing teams, who shouldn’t assume that because a marketing channel was effective two years ago, it should continue to be used in the same way, according to RMIT associate director of digital communications, Corinna Maloney.That’s why maintaining a consistent brand with tone-of-voice variations across different channels to market is critical for maintaining brand trust in the face of disruptive media change.“You’re not just a one-page description in brand guidelines. You have to be a personality,” she says. “When you deviate from that you actually lose their trust and then you have to start all over again to try and build that trust from your audience.”Learn some tips and tricks for maintaining brand trust in disruptive environments based on the experience of RMIT.

Get Simple

Stories from the Front Line: How to promote and protect a brand with 12,000 clients and 100,000 customers

“Most people don’t like change,” according to leadership guru John Maxwell. “They revolt against it unless they can clearly see the advantage it brings. For that reason, when good leaders prepare to take action or make changes, they take people through a process to get them ready for it.”Technology-driven change is a constant in marketing today, according to Norma Abeyasekera, co-founder and principal of transformation consultancy Abey & Abey Consulting. But clearly communicating the benefits of that change is crucial to helping employees to get on board.Here’s what you need to do to manage transformational change successfully in your marketing team.

Delivering Change: The key foundational layers needed to successfully deliver marketing in complex organisations

Does your marketing team have the knowledge it needs to cope in a world that is already feeling the disruptive impact of Artificial Intelligence? AI is changing the way marketing happens – and it’s too important to leave to the data scientists.Without understanding the basics of how AI works, you risk misunderstanding your markets, customers and their motivations, argues Ray Fleming, Higher Education industry leader for Microsoft Australia.

Owning Digital Transformation: How brands can win the revolution, informed by Microsoft’s own transformational journey

We’ve all been there – you re-read a brief, it sounds spot-on and then bam – you’re locked in an ongoing back-and-forth with your agency making countless changes and all of a sudden you’re hit with the realisation that this may never end. In this webinar, former global marketing and creative director for McDonald’s Joe Talcott, shares with us his top tips on how you can ‘brief brilliantly’ and get results.Ads mentioned in this show:Ad 1 - One Thing: https://youtu.be/xtrQUoRJ_W4 Ad 2 Codral “Soldier On”: https://youtu.be/cnsxh95BP_o Ad 3 Take a Benylin Day: https://youtu.be/gmYXBk-N6dQ Ad 4 Subaru Dog Tested. Road Trip Convenience Store: https://youtu.be/VDut1RkQP_s Ad 5 Dog Tested. Dog Approved. Mail Truck: https://youtu.be/splA4c8iA6I To watch the webinar, please visit: https://simplehq-3.wistia.com/medias/709wtjjk6sLike what you hear? Remember to rate us, leave a review and tell a friend.About the show:Modern marketing has become convoluted, over-elaborate and confused. Enterprise marketing teams use an average of 90 tools and platforms, generating 90 sets of data with few insights or clear decision paths.Such complexity comes at a massive cost.Get Simple is a podcast that aims to help marketers claw back the cost of that complexity.Subscribe now to hear stories from the marketing and tech leaders reshaping the way we do marketing - as the battles for time, money and resources increase.This series is brought to you by Simple, the intelligent marketing platform. To learn more visit: www.simple.io

Brilliant Creative Briefs - How to Get the Best Work From Your Agencies - Joe Talcott

He’s got a marketing track record that spans more than 25 years at the helm of some of the world’s largest and most successful brands and yet, for Alexander von Schirmeister, successful marketing comes down to one simple thing: Good gut instinct.“I think people sometimes forget some of the old cliché basics of the 80/20 rule,” he said. “If there’s 7,000 tools, that’s great, but if you have two or three that work for you, just stick to those two and three. That’s where the notion of good instinct comes in.”Like what you hear? Remember to rate us, leave a review and tell a friend.About the show:Modern marketing has become convoluted, over-elaborate and confused. Enterprise marketing teams use an average of 90 tools and platforms, generating 90 sets of data with few insights or clear decision paths.Such complexity comes at a massive cost.Get Simple is a podcast that aims to help marketers claw back the cost of that complexity.Subscribe now to hear stories from the marketing and tech leaders reshaping the way we do marketing - as the battles for time, money and resources increase.This episode is hosted by Mark Choueke, founder of Rebeltech and former editor of Marketing Week.This series is brought to you by Simple, the intelligent marketing platform. To learn more visit: www.simple.io

Alexander von Schirmeister: Marketing’s biggest friction point

It’s not an easy time to be in marketing but that doesn’t mean it’s time to work harder; it’s time to work differently, says Amelia Torode, global marketing strategist and founder of the Fawnbrake Collective.Tune in to this episode of Get Simple to learn from one of global marketing’s most fearless leaders as she discusses what’s wrong with the agency status quo, how new models of thinking and working could reshape marketing and why now is the time to embrace this change. Remember - if you like what you hear tell a friend, rate us or leave a review. About the show:Modern marketing has become convoluted, over-elaborate and confused. Enterprise marketing teams use an average of 90 tools and platforms, generating 90 sets of data with few insights or clear decision paths.Such complexity comes at a massive cost.Get Simple is a podcast that aims to help marketers claw back the cost of that complexity.Subscribe now to hear stories from the marketing and tech leaders reshaping the way we do marketing - as the battles for time, money and resources increase.This episode is hosted by Mark Choueke, founder of Rebeltech and former editor of Marketing Week.This series is brought to you by Simple, the intelligent marketing platform. To learn more visit: www.simple.io

Amelia Torode: Marketing needs a new operating system

The martech industry has become confusing and overwhelming - and if you don’t understand there’s a problem you probably won’t be in your job much longer, says Joel Harrison, founder and editor in chief of B2B Marketing.In this episode of Get Simple we’re joined by Harrison to discuss why B2B marketing is gaining momentum unlike ever before, what marketers need to understand about the technology they’re buying into and how the next evolution in ABM will play out across B2B.Remember - if you like what you hear tell a friend, rate us or leave a review.About the show:Modern marketing has become convoluted, over-elaborate and confused. Enterprise marketing teams use an average of 90 tools and platforms, generating 90 sets of data with few insights or clear decision paths.Such complexity comes at a massive cost.Get Simple is a podcast that aims to help marketers claw back the cost of that complexity.Subscribe now to hear stories from the marketing and tech leaders reshaping the way we do marketing - as the battles for time, money and resources increase.This episode is hosted by Mark Choueke, founder of Rebeltech and former editor of Marketing Week. This series is brought to you by Simple, the intelligent marketing platform. To learn more visit: www.simple.io

Joel Harrison: The tyranny of choice in the B2B martech stack

Is marketing technology stunting rather than driving your marketing effectiveness? Are there excess building blocks in your marketing stack? Complexity comes at a massive cost - and it’s time to stop paying for it. In this episode you’ll hear from five global leaders in marketing: Microsoft’s Bryony Wolf; former CMO of eBay Europe Alexander von Schirmeister; Oyster Yachts CMO and former Head of Marketing at British Airways; Abigail Comber; Optima Partners’ Alan Crawley; and Simple’s Global CEO, Aden Forrest. Together they discuss why, for the first time, brands are spending more on martech than their own marketing departments and teams, and the growing difference between marketing technologists and marketing generalists. Like what you hear? Rate us and leave a review. About the show: Modern marketing has become convoluted, over-elaborate and confused. Enterprise marketing teams use an average of 90 tools and platforms, generating 90 sets of data with few insights or clear decision paths. Such complexity comes at a massive cost. Get Simple is a podcast that aims to help marketers claw back the cost of that complexity. Subscribe now to hear stories from the marketing and tech leaders reshaping the way we do marketing - as the battles for time, money and resources increase. This episode is hosted by Mark Choueke, founder of Rebeltech and former editor of Marketing Week. This series is brought to you by Simple, the intelligent marketing platform. To learn more visit: www.simple.io

Simple special: Claw back the cost of your marketing complexity

When was the last time you saw the whites of a customer’s eyes? If you haven’t, then you don’t really know your customer says Abigail Comber, former Head of Brand and Marketing at British Airways. This episode of Get Simple was recorded in front of a live audience where Abigail was asked about the evolution of the marketing function, the alarming disappearance of the customer in poor marketing teams and the jump from a global enterprise company to a small start up. If you like what you hear, rate us and leave a review. About the show: Modern marketing has become convoluted, over-elaborate and confused. Enterprise marketing teams use an average of 90 tools and platforms, generating 90 sets of data with few insights or clear decision paths. Such complexity comes at a massive cost. Get Simple is a podcast that aims to help marketers claw back the cost of that complexity. Subscribe now to hear stories from the marketing and tech leaders reshaping the way we do marketing - as the battles for time, money and resources increase. This episode is hosted by Mark Choueke, founder of Rebeltech and former editor of Marketing Week. This series is brought to you by Simple, the intelligent marketing platform. To learn more visit: www.simple.io

Abigail Comber: Breathing customer back into your brand

Modern marketing has become convoluted, over-elaborate and confused. Enterprise marketing teams use an average of 90 tools and platforms, generating 90 sets of data with few insights or clear decision paths. Such complexity comes at a massive cost. Get Simple is a podcast that aims to help marketers claw back the cost of that complexity. Subscribe now to hear stories from the marketing and tech leaders reshaping the way we do marketing - as the battles for time, money and resources increase. This episode is hosted by Mark Choueke, founder of Rebeltech and former editor of Marketing Week. This series is brought to you by Simple, the intelligent marketing platform. To learn more visit: www.simple.io

Trailer

Marketing today has become convoluted, over-elaborate and confused. Are there excess building blocks in your marketing stack? And is martech stunting rather than driving your marketing effectiveness? Get Simple is a podcast that aims to help marketers claw back the cost of complexity. Each episode we hear stories from the marketing and tech leaders reshaping the way we do marketing - as the battle for time, money and resources increases. The series is brought to you by Simple - the intelligent marketing platform.

hubhopper

Get Simple

hubhopper