In the first episode of the Walk and Talk podcast, hosts Jorge and Jenny Aldrete take their audience on a walk as they discuss the challenges and excitement of growing their business team. The couple shares their candid thoughts, experiences, and insights into merging teams, defining roles, and hiring the right people. With their open and engaging conversation, Jorge and Jenny invite listeners to offer feedback and strive to provide valuable information to help others navigate the complexities of the real estate and mortgage industry. So, join Jorge and Jenny as they share their journey and valuable lessons in this immersive Walk and Talk podcast episode. Jenny and Jorge Aldrete Luxe Mortgage Team - 512.589.7795 luxeteam@encompasslending.com www.facebook.com/groups/thesavvysocial

The Savvy Social Podcast

From Good to Great: Harnessing the Strengths of a Dynamic Team for Industry Success

Welcome to The Savvy Social Podcast! In this episode, we dive into the world of virtual assistance and household management with Dana Takenaka, the owner of Dana's Lifestyle Concierge. Dana shares her journey from real estate to starting her own business, emphasizing the importance of identifying needs and providing solutions for busy individuals in their personal and professional lives. We explore Dana's plans for expanding her business and empowering other women in the industry, while also learning about her customizable services and the positive impact she has on her clients' lives. Join us as we delve into Dana's unique perspective and the valuable insights she brings to the world of virtual assistance. Want to get in touch with Dana? https://sites.google.com/danaslifestyleconcierge.com/danas-lifestyle-concierge/home Realtor looking for support? www.facebook.com/groups/thesavvysocial Host:  Jenny Aldrete | Mortgage Loan Officer | Luxe Mortgage Founder The Savvy Social | jenny.aldrete@encompasslending.com Follow me on Instagram at https://www.instagram.com/thesavvysociallo/  

S2E4: Scaling a Business with Impact Guest Dana Takenaka

Welcome to The Savvy Social Podcast! In this episode, I had the pleasure of hosting Josh Harley, the founder of Fathom Realty, for an in-depth conversation on the intricacies of the real estate industry. Join your host, Jenny Aldrete, as she explores Josh's unique approach to real estate, emphasizing the significance of cultivating relationships and the business model that sets Fathom Realty apart. Josh's wealth of experience and industry insights provide a fascinating look into the challenges facing real estate agents in 2023 and the anticipated trends for 2024. He delves into the complexities of lead generation, the impact of interest rates on the housing market, and the industry-wide lawsuits that are shaping the landscape.  Discover the inspiring journey behind Fathom Realty, from its inception to becoming a powerhouse in the industry. Whether you're a seasoned real estate professional, an aspiring agent, or simply interested in the inner workings of the real estate market, this episode offers valuable insights and thought-provoking discussions. Get ready to gain a deeper understanding of the ever-evolving real estate industry from the perspective of a true trailblazer. https://fathomcareers.com/ www.facebook.com/groups/thesavvysocial Josh Harley is a real estate industry expert who understands the importance of looking at economic history when analyzing market trends. With a focus on the impact of interest rates on homebuyers and sellers, Josh has a keen understanding of the challenges facing loan officers and real estate agents in closing transactions. He has observed the industry-wide normal of 5,000,000 sales per year, with a peak of 6+ million during the heyday and a dip to 4,000,000 in recent years. With 1,500,000 realtors vying for a piece of the shrinking market, Josh recognizes the need for adaptation and perseverance. Despite the challenges, he remains optimistic about the future as economists agree that things are improving and interest rates are beginning to decrease. 00:00 Real estate sector facing investor sentiment woes. 05:08 Lawsuits target brokerages and associations for collusion. 07:17 Appeals aim to change lawsuit focus and outcome. 10:20 Real estate commission system explained and defended. 13:53 Potential impact if sellers don't pay commissions. 19:19 New lawsuits, unfair seller fees, legal defense. 20:13 Copycat lawsuits could drag on for years. 26:09 Saved office costs allow lower fees, efficient technology. 29:05 Dallas-Fort Worth area has 4-5 weekly meetings. 31:13 Focus on quality over quantity in real estate. 35:46 Marine Corps experience shapes approach to real estate. 38:54 Shifting mindset leads to easier sales; take risks. 40:53 Leverage personal relationships for professional success. 46:23 Use storytelling to subtly promote your profession. 47:33 Fathom careers.com offers transparent, informative content. Primary Topic: The Importance of Relationships in Real Estate - Nurturing the "sphere's sphere" for potential referrals - Building relationships in person and through social media - Using storytelling to subtly remind people of your profession - Fathom's transparent approach to fees and guiding principles Primary Topic: The Creation and Growth of Fathom Realty - Josh Harley's motivation to disrupt the real estate industry and address technological gaps - Challenges in traditional brokerage and 100% commission companies - Fathom's flat fee model and support for agents - Emphasizing agent growth and quality of transactions Primary Topic: Impact of Legal Challenges on Real Estate Industry - Antitrust lawsuits against NAR and implications for sellers paying buyer's agent commission - Potential consequences of changes in commission rules on agents and buyers - Fathom Realty's response to legal challenges and concern for small brokerages Primary Topic: Josh Harley's Background and Entrepreneurship Journey - Transition from IT recruitment to real estate - Importance of failing and learning from mistakes in business - Mentoring youth and emphasizing the value of relationships in sales Primary Topic: Industry Forecast and Market Trends - Fluctuation in industry sales and anticipated trends for 2024 - Caution against rapid interest rate drops leading to unaffordable housing prices - Importance of lead generation and relationship building during slow periods Primary Topic: Understanding Legal Challenges in Real Estate - Industry-wide antitrust lawsuits and challenges in defense - Implications of being sued "as per se" and limitations in presenting counterarguments

Real Estate Industry Insights: An Interview with Josh Harley of Fathom Realty

Welcome to the Ultimate Agent Podcast! In this episode, host Jenny Aldrete sits down with Mandy and Taylor Shipp, the dynamic husband and wife team behind Shiloh Homes in Central Texas. They share their journey, from Mandy's background in counseling psychology to Taylor's experience in residential construction. Tune in as they discuss their passion for building quality homes and the exciting trends in home design. From their process of custom home building to their predictions for future construction and design trends, Mandy and Taylor offer valuable insights into the real estate and home building industry. Join us as we dive deep into the world of custom home building, find out about their latest projects, and learn how they navigate challenges in their field. Welcome Mandy and Taylor Shipp to the Ultimate Agent Podcast! https://www.shilohhomestx.com/ https://www.facebook.com/shilohhomestx Host: Jenny Aldrete - Luxe Team Encompass Lending Contact Card: https://blinq.me/yU9swIl5tAVH Realtor Marketing Support: https://www.facebook.com/groups/172419170858919 Clients and Application Link: https://lenderlogix.com/mycard/LuxeTeam@encompasslending.com jenny.aldrete@encompasslending.com TIKTOK: https://lenderlogix.com/mycard/LuxeTeam@encompasslending.com Instagram: https://instagram.com/thesavvysociallo?igshid=YTQwZjQ0NmI0OA%3D%3D&utm_source=qr    

Ep 2: Unveiling the Art of Custom Home Building with Mandy & Taylor Shipp

REALTORS JOIN: FB GROUP THE SAVVY SOCIAL  for free customized social media content, video marketing, and more! Welcome to The Ultimate Agent Podcast SEASON 2 EP 1, where we unlock the secrets to success in the real estate industry. In our latest episode, we had the incredible Linda Welsh dive deep into time management, market opportunities, and the essence of real estate success. From prioritizing tasks to seizing new opportunities, Linda's insights will transform how you approach your business. She also sheds light on mastering communication, building ethical conduct, and leveraging referral opportunities. If you want to thrive in real estate, this episode is a must-listen. Tune in and take your real estate game to the next level. The Ultimate Agent Podcast, where excellence meets expertise. Bio: Linda Welsh is a real estate powerhouse, serving as both the broker for Linda Welsh Realty Group and a real estate coach. With her wealth of experience and expertise, she is known for elevating the businesses of those in the industry and providing exceptional service to her clients. Tune in to the Ultimate Agent Podcast to learn from Linda and take your real estate game to the next level. Whether you're a fellow agent or a potential client, Linda Welsh is the one to watch in the real estate world. What to get in touch with Linda Welsh? Text: 512.657.4033 FB: https://www.facebook.com/LindaWelshRealty http://tours.tourfactory.com/results.asp?u=39154&p=1&status=public&hh=1 https://centexreferrals.com/?fbclid=IwAR2qF59r0AVqlKyjxTkFOej44Rni5QE1Y0wnZJ2boekhIADbqwxKMNIwnx4 Your Host: Jenny Aldrete - Luxe Team - Encompass Lending Group jenny.aldrete@encompasslending.com - Digital Business Card: https://lenderlogix.com/mycard/LuxeTeam@encompasslending.com Want to be on the show? Here are the qualifications! You must be a:  Top Producing Agent in the State of Texas A Real Estate Coach  A Social Media Coach  If not one of the above be able to share on a topic that can elevate the real estate industry like property management, your jourey as an entrpreneur, etc.  You MUST be a person of integrity  Please email jenny.aldrete@encompasslending.com for interest to join the show as a guest  

Ep 1: Maximizing Time and Productivity in Real Estate: Insights from Linda Welsh

Welcome to The Ultimate Agent Podcast, where we explore the dynamic world of real estate and the strategies that drive success in the industry. In this episode, we are joined by the esteemed Shelyna Tinglin, a broker associate at eXp Realty, owner of the Tinglin Group and Tinglin Coaching and Consulting, and author of "What They Don't Teach You in Real Estate School." Shelyna shares her journey of transitioning from a 15-year career in education to the realm of real estate, emphasizing the importance of learning and adaptation in her new role. Drawing from her experiences, Shelyna delves into the essential factors for success in real estate, such as effective systems, financial management, time prioritization, coaching, and mentoring. Join us as we uncover the insights and strategies that have propelled Shelyna Tinglin to the forefront of the real estate industry, and explore how her innovative approaches and dedication to personalized service have revolutionized her business. Shelyna@ShelynaTinglin.com https://www.instagram.com/shelyna_dfw_realtor/?hl=en https://coach.shelynatinglin.com/ https://www.liinks.co/shelyna

EP 51: Power Systems for Real Estate with Broker & Coach Shelyna Tinglin

Welcome back to another exciting episode of The Ultimate Agent Podcast with your host, Jenny Aldrete! Get ready to dive deep into the world of Instagram and other apps as we uncover how your clients are using social media and how it can transform your content strategy. In this episode, Jenny reveals some mind-blowing facts about carousel posts and the impact they have on engagement. These revelations will change the way you approach your content and maximize your exposure. Jenny also reminds us of the importance of being purposeful and authentic in our social media efforts, focusing on attracting the right audience rather than chasing viral fame. Plus, she discusses the top features that Gen Z and millennials love on Instagram and how you can leverage these to connect with your clients. So buckle up and get ready for an enlightening and empowering episode that will take your social media game to the next level. Let's dive in! Want to attend the video marketing accountability meetings on Zoom every Monday? Text Jenny @ 512.589.7795 and she will get you with information!  Facebook Group filled with exclusive and complimentary resources:  www.facebook.com/groups/thesavvysocial IG@thesavvysociallo TikTok@thesavvysociallo FB: Jenny Eden Aldrete Roll up your sleeves, buckle up, ultimate agent podcast, Jenny Aldrete, thrilling ride, ignite your business, cocktail, freshest social media strategies, electrifying marketing techniques, unparalleled advice, real estate world, practical and genuine methods, falling head over heels, bust wide open, Instagram, social media content, future clients, past clients, transform, post content, think about your content, carousel posts, multiple images, normal post, engagement, physical engagement, thought engagement, rank, importance of your content, Reels, top of your funnel, connect with people, purposeful, viral, views, young people, Gen Z, millennials, video, short form video, exposed twice, drawn in, Luxe Mortgage Team, mortgage loan officer, Realtor partners, grow, Facebook group, Savvy Social, popular, favorite, Gen Z and millennials, TikTok, features, stories, reels, photo filters, direct Messages, connect.   Primary Topic 1: Instagram Features and Engagement - Introduction to carousel posts and their significance - The engagement and ranking benefits of carousel posts - Instagram's algorithm shows carousel posts twice to users - The importance of being strategic with the first two images in a carousel post Primary Topic 2: Social Media Purpose and Audience Targeting - Differentiating between influencers and real estate professionals - The goal of attracting potential clients for real estate business - The need for purposeful and targeted content on social media - Emphasizing the importance of reaching the right audience, not going viral Primary Topic 3: The Importance of Reels and Short-form Video - Reels as a top-of-funnel content type - Reaching a broader audience, especially Gen Z and Millennials - The increasing popularity of video content - Encouraging real estate professionals to prioritize creating Reels Primary Topic 4: Other Instagram Features and User Behavior - Stories as the most-used feature by Gen Z and Millennials - Reels and photo filters as popular features - Direct Messages as a means of communication and connection for younger users - Shifting the perspective on in-person connections and embracing digital communication.

Inside the Mind of an IG User: Revelations That Will Change Your Approach & Maximize Your Exposure

Welcome back to The Ultimate Agent Podcast! In today's episode, we have an incredible guest, Jenny Law from Cooper Sotheby's in Austin, Texas. Jenny takes us on a journey from her childhood in Beijing, China, to her family's move to New York City, and finally, their decision to settle in Austin. We learn about her background and the reason behind choosing Texas as the perfect place to raise a family. Tune in as Jenny shares her personal experiences and insights into the real estate industry. Stay tuned, because you won't want to miss Jenny Law's incredible story. Let's dive right in! Jenny Law:  IG: https://www.instagram.com/jenny_law_realtor/ Facebook: https://www.facebook.com/jennylawkupersir Sure, here are 30 topical keywords that were covered in this text: Jenny Aldrete, ultimate agent, Jenny Law, Cooper Sotheby's, Austin, Texas, grow up, family, background, China, Beijing, diplomat, United Nations, New York City, husband, start a family, raise a family, move to Austin, kiddos, daughter, son, baby, interests, traits, good at, not good at, exciting time, 3 kiddos, oldest, girl, miniature mom, relax, daughter. Primary Topic: Jenny Law's background and family - Jenny Law's birthplace and parents - Her father's career as a diplomat - Their move to New York City - Her husband's background - Reasons for moving to Austin, Texas - Timeline of their move to Austin Primary Topic: Jenny Law's children - Ages of her children - Description of her children - Excitement about discovering their interests and traits - Comparison with the host's own children Note: Since this is a transcript of a podcast episode, the topics covered might differ slightly depending on the flow of the conversation and any tangents discussed. Primary Topic: Jenny Law's background and family - Jenny Law's birthplace and parents - Her father's career as a diplomat - Their move to New York City - Her husband's background - Reasons for moving to Austin, Texas - Timeline of their move to Austin Primary Topic: Jenny Law's children - Ages of her children - Description of her children - Excitement about discovering their interests and traits - Comparison with the host's own children Note: Since this is a transcript of a podcast episode, the topics covered might differ slightly depending on the flow of the conversation and any tangents discussed.

The Journey of a Diplomat's Daughter: From New York City to Austin, Texas with Jenny Law

Welcome back to The Ultimate Agent Podcast with your host, Jenny Aldrete. In today's episode, we'll be diving into some of the top headlines that your clients are hearing, and the information you need as a realtor to better support them. From the media's claim that renting is better than buying to the impact of inflation and the current state of mortgage rates, we'll discuss it all. Join us as we empower you with valuable insights and solutions to navigate the ever-changing landscape of the real estate market. Stay tuned for an episode filled with knowledge and practical tips to help your clients make informed decisions. Let's jump right in! 6 Items Needed for a Complete Loan Application: Name - Social Security - Loan Amt - Property Address - Est. Property Value - Income Jenny Aldrete | savvylo@encompasslending.com | IG@thesavvysociallo  www.facebook.com/groups/thesavvysocial   

Jenny Aldrete Uncovers the Truth Behind Real Estate Media Headlines

Welcome back to another episode of The Ultimate Agent Podcast! In today's episode, we have a special guest, Cristina Valdes, who will be sharing some incredible insights on coordination, collaboration, and client success. Cristina and her team have built a reputation for their unique approach in the real estate industry, focusing on the collective power of every agent in their team rather than one individual. Tune in as Cristina shares strategies on asking for reviews and referrals, creating meaningful relationships with clients, and the power of building a strong community. But that's not all! Cristina also opens up about her personal journey, including the importance of coaching, making impactful connections, and investing in the vibrant East Austin community. Get ready to be inspired and motivated as we dive into Cristina Valdes' amazing story on The Ultimate Agent Podcast! Phone: (512) 789-0309 Email: cristinavaldes@realtyaustin.com Website: https://www.realtyaustin.com/agents/cristina-valdes FB: https://www.facebook.com/CristinaValdes.Realtor IG: https://www.instagram.com/corazonteamaustin/?fbclid=IwAR2GiF_JYT3As22A8o0eqZztaB9aCcXJbzTMq7pXmdGh5om9Y_Ksw5s_94s YouTube: https://www.youtube.com/@cristyeptx LinkTree: https://linktr.ee/cristyeptx Team Website: https://www.realtyaustin.com/agents/corazon-team  Nonprofit: https://avanceaustin.org/ Avance Austin - AVANCE creates pathways to economic mobility for predominantly Latino families through high-quality, culturally responsive, two-generation programming that ensures school readiness for young children and opportunities for parents to build social and economic capital. Bio: Since 2001, Cristina Valdés has helped clients buy, sell, and invest in real estate. As a top-rated REALTOR® in Austin, she has directed her efforts towards exceeding clients’ expectations before, during, and after each transaction. Clients trust in her quality service, and as a result, they develop long-term relationships and friendships. These relationships have enabled her to work exclusively by referral and helped her become a top REALTOR® in Austin. Clients trust in Cristina's professionalism, great service, expertise, and commitment. Consequently, they continue to refer friends and family to her for the same exceptional care and reliability. If you are thinking about buying, selling, or investing, Cristina would like to work with you, too. Her time-tested systems net maximum value for sellers and her strategic processes get buyers homes that are a great fit in any market. Whatever type of endeavor, she has systems in place to take you through the process efficiently. Her efforts will instruct you on what to expect and help bring clarity to your real estate decisions. Whether you are a first-time buyer, first-time seller, or a seasoned investor, she can help you develop a better appreciation and understanding of the process, while improving your bottom line. Cristina has helped more than 400 clients buy and sell homes. During that time, she also personally purchased and renovated at least a dozen homes. Some were long-term investments, others were resold. In the early ‘90s, her first investments were two duplexes in Southeast Austin and a four-plex in El Paso. Those properties eventually helped her buy more fixer-uppers and helped her make rock-solid contacts with contractors and lenders. Having learned what pitfalls to avoid, she has a wealth of valuable knowledge and experience she shares with her clients. The result of her experience as a REALTOR®, real estate investor, and remodeler is that she can provide information that adds value to each transaction and help clients achieve their real estate goals efficiently. These skills have helped maintain her status as a top REALTOR® and a proactive, trusted advisor to her clients in Austin Cristina works hard in the communities she serves. She adores every square inch of Central Texas — from Round Rock to San Antonio, out to the sprawling communities all along I-35… and everything in between. Though Cristina is never really off the clock, when she does take a moment or two away, you might find her at the Botanical Garden or enjoying dinner with friends downtown.   Bio: Cristina Valdes, a determined and ambitious individual, grew up in a tight-knit community in El Paso. After completing her undergraduate studies at UTEP, she spent some time working in the accounting field. However, Cristina had always dreamt of living in Austin, influenced by her older brother who attended UT Austin and settled there. During a visit to the city, Cristina and her family instantly fell in love with its vibrant atmosphere, prompting her to make it her ultimate goal. Overcoming the hesitations of her protective border town upbringing, it took Cristina until the age of 28 to finally make the move to Austin. Along her journey, she acquired a diverse set of experiences, such as a teaching job, before eventually achieving her goal and setting foot in the city she had longed for. Now armed with an MBA, Cristina is excited to embark on her new chapter in Austin, ready to seize every opportunity that comes her way. The Evolution of East Austin: "Because of my high school experience working at Austin High and working with those students, they really educated me on East Austin... East Austin was completely different. So it was a fun time..." — Cristina Valdes [00:05:39 → 00:05:47] Building a Strong Referral-based Business: "So the whole idea is to be with your client before, during, and after each transaction. And in ways that are meaningful, in some ways that are just sweet, birthday cards, and maybe little gifts... and just really building a community that is... a strong community." — Cristina Valdes [00:08:06 → 00:08:20] Referral Marketing: "I start asking for referral right off the bat because usually that person came to me as a referral, And so I explained how that happened and how that really gives them a lot of a lot more power in the relationship because they're They're, like, 3 or 4 deep in in this referral tree. So they're off of a branch that I really want to continue to grow and foster." — Cristina Valdes [00:09:33 → 00:10:01] "Importance of Online Reviews: Nowadays, online reviews are so important. So we're really trying to just plant those seeds and ask for reviews and ask for referrals." — Cristina Valdes [00:11:19 → 00:11:28] The Importance of Building Trust with Clients: "So my ultimate goal is to, be their realtor for life, Their trusted advisor and not be in it for just, like, commission." — Cristina Valdes [00:15:49 → 00:16:02] "Believing in the Power of Admin Support: So I really strongly believe in the admin support." — Cristina Valdes [00:20:05 → 00:20:09] Building a Collaborative Team: "I didn't want it to be like the Christina Valdez team. I didn't want it to be that because I wanted for every agent on our team to be able to, be highlighted and shine and not be, like, under my name necessarily in every marketing piece that goes out. So we that I think that set the tone. So it's not like my team. It's our team." — Cristina Valdes [00:21:08 → 00:21:20] Viral Topic: Underrated Real Estate Investments in Houston and East Austin Quote: "Anything that I purchased Houston back in the I think it was the early nineties or mid nineties was just amazing...I just love the area. I saw a lot of potential being so close to the lake and being so close to downtown...how East Austin is incredible...people are finally realizing that." — Cristina Valdes [00:24:11 → 00:24:21] The Importance of Surrounding Yourself with High-Achievers: "You never wanna be the smartest in the room or the most successful in the room because that's not gonna get you anymore. It's being in a throwing yourself in a situation where you're, like, The lowest producer." — Cristina Valdes [00:29:12 → 00:29:22] The Power of Impact: "When I look back, I want to be able to impact more people's lives and change them." — Cristina Valdes [00:34:35 → 00:34:39]

Building a Winning Team with ATX Cristina Valdes, Realtor®

Welcome back to another episode of The Ultimate Agent Podcast! In today's episode, we have the pleasure of sitting down with the incredible Rachael Felan, a seasoned real estate agent with a passion for making meaningful connections and helping her clients navigate the ever-changing Austin market. From her recent experiences at a lively Trek meet to her deep appreciation for the surprises and opportunities Austin has to offer, Rachael shares her insights on real estate, personal growth, and finding fulfillment in both her career and personal life. Join us as we dive into her journey, from her accidental entry into the world of real estate to her thriving solo agent business. Let's get started and learn from the wisdom that Rachael has to offer!   Want to get in touch with Rachael Felan, Realtor®? Facebook: https://www.facebook.com/RachaelFelanRealtor/ YouTube: https://www.youtube.com/user/rachaelfelan Website: https://rachaelfelan.com/ Realtor Facebook Group for Social Media Support: www.facebook.com/groups/thesavvysocial Luxe Mortgage Team: www.goluxemortgage.com Bio:  Rachael Felan is a second-generation Austinite who has always considered Austin her home base. Although she lived overseas during the early years of her life, she returned to Austin in 7th grade and has been there ever since. After graduating from the University of Texas, Rachael initially had plans to become a teacher. However, she stumbled into a job as an assistant at a commercial real estate company, which eventually led her to obtain her real estate license. Her broker at the time saw potential in her and encouraged her to pursue a career in real estate. Rachael quickly realized that commercial real estate was not her true calling and, coincidentally, her mother had befriended a woman who was looking to expand her real estate team. Rachael joined this team, working under an established agent, and gained valuable experience from one of the best in the industry. Since then, her career has taken off and she has become a successful real estate professional. Other Info:  00:00:28 Austin native stumbled into real estate career. 00:04:59 Successful real estate plan nets desired results. 00:07:46 Diverse market requires collaborative analysis for pricing. 00:10:19 Seller mindset has shifted; open dialogue needed. 00:17:31 Real estate company loves relationships, prefers residential. 00:19:40 Client relationships built organically, personal connections important. 00:24:59 Austin: A city of constant surprises and exploration. 00:29:49 Lucky to pursue dreams, fill my cup. 00:33:26 Transitioning to solo agent, building a team. 00:36:14 Build a community around your passion for business. 00:39:29 Fed rate decrease attracts hundreds of buyers. 00:42:35 I am accessible through various platforms. I. Introduction    A. Brief overview of the episode with host and guest names II. Experiencing Unexpected Events in Austin    A. Recounting a recent experience at a Trek meet with oldest son    B. Discovering a gas station with a great Mexican food truck    C. Arrival of 30 motorcycles, including custom-painted ones, at the gas station    D. Love for Austin's ability to surprise with unexpected events and attractions    E. Desire to go to Barton Springs for a quick dip during a recent drive III. Real Estate and Exploring Opportunities    A. Coming across a house listing that would be perfect for someone    B. Excitement and appreciation for the evolving and endless opportunities in Austin    C. Living a life of fulfillment and taking advantage of opportunities    D. Having the support of family and the desire to make things happen    E. Real estate providing flexibility and financial stability    F. Engaging in activities like coaching son's basketball team and community service IV. Background in Commercial Real Estate    A. Working for a large commercial real estate company    B. Experience in property management, leasing, tenant services, and land development    C. Role mostly behind the scenes, attending meetings in an assistant capacity    D. Enjoying the personal aspect of residential real estate more than commercial V. Fear and Selectivity in the Real Estate Market    A. Fear of making the wrong choice in an unstable market    B. Fluctuating interest rates and inconsistent property pricing    C. Differences in equity and ownership timeline affecting willingness to sell    D. Need for buyers to be open to different areas but cautious about spending VI. Challenges and Shifting Market Dynamics    A. Showing million-dollar properties that don't meet client criteria for purchase    B. Buyers being selective and looking for properties that meet all requirements    C. Shift in real estate market operations and potential profits for sellers    D. Alternative options such as renting out properties instead of selling    E. Difficult conversations about finding the right price in a shifting market VII. Providing Personalized Service and Support    A. Focusing on people and being a good listener and life coach for clients    B. Open conversations and flexibility with outcomes to help clients achieve goals    C. Applying personal narrative and real-life examples in newsletter content    D. Incorporating real estate into social media presence and newsletters    E. Compass providing easy-to-use content for clients, such as recipes and local happenings VIII. Building and Maintaining Client Relationships    A. Business growth through personal relationships and referrals    B. Developing personal relationships through kids' school and nonprofits    C. Keeping in touch through social media, texting, lunch, and regular correspondence    D. Sending a weekly newsletter with a high open rate and value-focused content    E. Staying in touch with past clients through cards, parties, and special offerings    F. Quick response and ability to provide needed information to clients IX. Adapting to Shifting Real Estate Markets    A. Experience in different markets and recession in the real estate industry    B. Multiple market experience in both selling and buying    C. Unusual and constantly shifting Austin market, not following standard price points    D. Evaluating property values considering factors like amenities and updates X. Transitioning and Future Plans    A. Transition from being part of a team to being a solo agent    B. Consideration of bringing in a buyer's agent or building own team    C. Addition of a marketing assistant and plans to hone skills and delegate tasks    D. Goal of focusing on interacting with people, learning real estate, and involvement in organizations XI. Personal Background and Real Estate Journey    A. Being from Austin and growing up there    B. Attending the same high school as dad    C. Living overseas for a portion of life    D. Getting into real estate by accident after graduating from UT    E. Initial thought of becoming a teacher    F. Falling into an assistant position at a commercial real estate company    G. Encouragement from broker to get a real estate license    H. Realizing commercial real estate wasn't the right path and joining a real estate team    I. Learning from an established agent and having a successful career from there.

From Commercial to Residential: How Rachael Felan Found Fulfillment in Real Estate

Welcome back to another exciting episode of The Ultimate Agent Podcast! I'm your host, Jenny Aldrete, and today we have an important topic to discuss: the litmus test for social media. In this episode, we'll explore the best practices for posting content on your social media platforms and what types of content you should be sharing. I know it can be overwhelming to think about what your audience wants to see, but fear not! We're going to break it down and keep it simple. So grab a pen and paper and get ready to take notes. Are you ready? Let's dive in! Want to get in touch with Jenny? FB Group:https://www.facebook.com/groups/172419170858919 Newsletter: https://view.flodesk.com/pages/64efba9d9f3274e73d0b429d IG: https://instagram.com/thesavvysocialforrealtors?igshid=OGQ5ZDc2ODk2ZA==  

The Perfect Mix: Balancing Promotional, Educational, and Engaging Content on Social Media

Welcome to this episode of The Ultimate Agent Podcast! In today's episode, we have the incredible Chelsea Peitz joining us for an enlightening conversation about leveraging social media to elevate your real estate game. Chelsea, a renowned social media and branding coach, shares her expert insights on creating sustainable and long-term strategies for success. She emphasizes the power of building personal connections through social media platforms, highlighting the ease and effectiveness of lead generation using social media without burning yourself out. From optimizing your Instagram profile to engaging with clients in unique ways, Chelsea provides invaluable advice for real estate professionals looking to make the most of social media. Get ready to learn about the different formats and features of Instagram, uncover effective hashtag strategies, and discover the secret to consistent growth. Join us as Chelsea Peitz takes us on a journey through the world of social media in the real estate industry. This is an episode you won't want to miss! Want to get in touch with Chelse? https://www.chelseapeitz.com/ Realtor looking for content or additional support? https://www.facebook.com/groups/172419170858919 Key Topics:  - Importance of viewing social media as a long-term and sustainable plan   - Comparison of building relationships on social media to creating new friendships over time - Social media as an easy and effective lead generation tool   - Personal connections without being on camera - Strategies for optimizing Instagram profiles   - Clear information about who you are, what you do, and where you do it   - Clickable contact information and calls to action in bios - Importance of being referral-only and connecting with clients on a personal level   - Example of engaging with clients through surprise gifts - Trying out different social media platforms   - Embracing unique ways of working and different strategies   - What works for individual preferences - All forms of marketing work   - Whatever you focus on will expand   - Different people have different preferences and comfort levels - Individual personalities and life circumstances in marketing strategies   - Considering preferences and comfort levels - Building an email list for nurturing and connecting with a community - Access to a large audience and elimination of traditional forms of communication - Benefits of social media in creating conversation starters and eliminating cold calls - Convenience and ability to connect with others as reasons to love social media - Disagreement with some of Instagram's guidelines   - Instagram's recommendation for 3 to 5 hashtags   - Use of trending music in reels - Instagram's push for reel usage and drop in engagement for static images - Importance of changing up content to keep it interesting for the audience   - Prioritizing commenting, talking to people, and posting stories - Misunderstanding and significance of hashtags on Instagram   - Hashtags as index cards for finding relevant content   - No guarantee of popularity or reach   - Using keywords for content discoverability   - Hyperlocal hashtags importance in real estate - Value in providing a personal touch and showcasing expertise in content - Conveying competence and authority within seconds to attract engagement - Importance of the human connection in building relationships and connecting emotionally - Consistency as a key factor in growth on social media   - Rapid growth through multiple posts a day   - Increased reach, visibility, and views through daily posting - Algorithm's focus on consistency and routine for growth - Importance of considering sustainability and long-term goals in posting frequency - Speaker's background as a social media and branding coach   - Passion about helping real estate professionals leverage free tools   - First book on the science of faces and trust acceleration through screens - Use of technology to create real relationships at scale - Social media as a vehicle for reaching and connecting with a larger audience - Importance of video content for eye contact and scalability - Invaluable role of building relationships through content for business and personal relationships - Different features and formats of Instagram   - Stories as fast and unedited content for building trust and familiarity   - Reels as a growth strategy and content library   - Doing what you love and focusing on preferred formats    

Leveraging Social Media Connections & Content with Chelsea Peitz: Strategies for Real Estate Professionals

Welcome back to The Ultimate Agent Podcast, where we bring you the stories and insights of the most successful agents in the industry. In today's episode, we have the privilege of speaking with the remarkable Tanya Alvarez with Realty Austin out of Austin, Texas. Tanya's journey to success has been one of perseverance, hard work, and a deep understanding of the fundamentals. From early struggles to taking charge of her life and building a secure future for her family, Tanya's story is truly inspiring. Join us as we dive into her powerful strategies for building authentic relationships with clients, her game-changing switch to a brokerage, and her unwavering commitment to being a valuable resource. Get ready to discover why Tanya Alvarez is a force to be reckoned with in the real estate world. Stay tuned for this incredible episode of The Ultimate Agent Podcast, hosted by Jenny Aldrete. What to get in touch with Tanya as a client or Realtor? FB: https://www.facebook.com/tanya.p.alvarez.3 Instagram: @TanyaPickeringAlvarez Email - TanyaAlvarez@RealtyAustin.com Phone - (512) 535-8585 Tanya Alvarez Bio:  Tanya Alvarez was born and raised in a small farming community in Kentucky. Growing up on a farm with her family, she had a picturesque and idyllic childhood. After completing college at Western Kentucky University, Tanya moved to Louisville and worked as a teacher for four years with the Department of Defense. In 2004, she made a life-changing decision to move to Austin, Texas, which she considers the best move she ever made. She started teaching in circle C for the Austin ISD and it was during this time that she met an agent who would later become her broker. At that time, Tanya was interested in real estate investment, particularly near Mueller where properties were priced at $80,000. Unfortunately, she didn't seize the opportunity to buy at the time. However, this relationship with her broker opened doors for her real estate career. In 2007, Tanya left teaching and joined a small brokerage, never looking back since. She is now a successful real estate agent. Aside from her professional achievements, Tanya cherishes being a mother to her eleven-year-old twins. They bring immense joy and fulfillment to her life, making her feel truly blessed.

Simplifying Success: Tanya Alvarez's Journey to Real Estate Mastery

Welcome back to The Ultimate Agent Podcast! In this episode, we have the pleasure of sitting down with the inspiring Theresa Bastian. Theresa is a remarkable agent who has built her successful career in real estate by utilizing her strengths and passion. Join our host, Jenny Aldrete, as she dives into Theresa's journey and uncovers her insights on key topics such as hiring strategies, property management, navigating divorce in real estate, and the power of getting involved in causes that matter. Theresa's wealth of knowledge and experiences make this an episode you won't want to miss. So, grab your headphones and get ready to be inspired by Theresa Bastian on this episode of The Ultimate Agent Podcast! Let's dive in! Want to connect with Theresa? https://www.letsmoveaustin.com/ https://austinelitepm.com/ Bio:  Theresa Bastian was once a successful franchise owner of a prominent real estate brokerage. However, her life took a drastic turn after the 2008 mortgage crisis struck and brought about significant changes in the market. Despite the unfavorable circumstances, Theresa decided to make a bold move and embraced the opportunity for change. This decision not only proved beneficial for her family and children but also taught her an important lesson: life can be unpredictable, and one must always expect the unexpected.

Empowering Your Journey: Resilience, Real Estate, and Reinvention with Theresa Bastian

Real Estate agents let's come together to elevate ourselves and the industry! Learn from experts in the industry, top producers, every day agents, and social media experts!

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The Savvy Social Podcast

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