Kevin shares some of his experiences of clients being almost hacked through phishing and actually losing close to $12k overnight by a hacker in Vietnam.   Highlights Getting hacked What to do if you get hacked Facebook taking action Realizing how you got hacked What you can do to prevent this scenario Changing your password periodically   Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Facebook Help Center - https://business.facebook.com/business/help/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS 

Paid Traffic Lab

Getting Hacked - How to Recover After Facebook Ad Account Is Hacked

Kevin and Spencer talk about what you should be doing with your business now even though the world is turned upside-down with COVID-19 and the upcoming elections.   Highlights Why you shouldn’t give up right now and why things are great right now All working from home Getting traffic to your website Types of marketing activities It all depends on the audience Increasing your conversion rates   Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS 

What to Do With Your Business Now

Spencer and Kevin talk about Kevin's first impressions of TikTok Ads, which targeting options are available, and who will benefit the most from running ads currently.   Highlights All about TikTok Running Ads in TikTok Start running ads in this platform What are the ad types Categories at TikTok Optimization and split test for TikTok    Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ TikTok Back To Business Program: https://www.tiktok.com/business/en/back-to-business-program Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS 

TikTok Advertising Platform is Now Open

Kevin and Spencer talk about some things to consider when growing your business through online advertising such as Facebook, Google, and Instagram Ads.   Highlights Paying ads Growing your business Retargeting audiences Running ads  Understanding your metrics Using multiple ads platforms   Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS 

Growing a Business with Online Advertising

Kevin and Spencer share how to improve your campaigns by structuring them to give more balanced traffic across the ad placements rather than FB Mobile Newsfeed getting most of the traffic in Automatic Placements.   Highlights How you might be hurting yourself Videos ads Instagram and Instagram Stories Looking at stats People reached with Instagram Starting a new campaign Facebook stories and Instagram stories Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS 

Optimizing Campaigns Across Facebook and Instagram for Balanced Traffic

Kevin and Spencer talk about the merits of not using Campaign Budget Optimization.   Highlights CBO vs. Non-CBO Running CBO Campaign Budget Optimization Running small campaigns Not using CBO Benefits of the CBO Improving campaigns Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS 

Campaign Budget Optimization VS Non-CBO

Kevin dives deeper into the analytics, ad reporting, and the philosophy you should embrace to make the most of your campaigns and make decisions on how to scale.   Highlights Understanding your analytics Making reports Google and Facebook Ads How to scale   Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS 

Metrics That Matter - Analytics and Campaign Tracking

Click To Call is no longer for just Google Ads. In this episode, Kevin and Spencer talk about running Click To Call ads on Facebook and what you need to know.   Highlights Facebook click to call Google ad credit Running Facebook ads Purchasing products online Purchasing things to solve a problem Google ads functionality Running ads Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS 

Click To Call on Facebook and Google Ad Credit Update

Kevin and Spencer explore the click to call options in Google and Facebook Ads.  Highlights Running Google ads for local businesses Showing your phone number in the ad Costs per click and conversions Transforming businesses The call option  Looking at the analytics of your business The benefits of Google ads vs. Facebook ads Tools for businesses   Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS 

Advertising a Local Business

Kevin and Spencer talk about how to profile and narrow down your target audience to improve your advertising performance. Highlights Understanding your customer Getting access to Facebook page Using tools to get data Increasing lifetime value  Traffic volume Understanding your audience better Having a connection with our content Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS 

Profiling Your Audience

In this episode, Kevin and Spencer dive deeper into the details regarding the new Facebook Shops and the requirements in order to sell your products through shops.   Highlights Requirements needed Facebook marketplace  Benefits of using Amazon and Facebook Facebook as a very easy payment portal  About eCommerce businesses Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS 

Facebook Shops Update

Kevin and Spencer chat about how to get more traffic and sales through Instagram Stories and what you need to change in your ad strategy to do it.   Highlights Growing your business revenue through Instagram Using Instagram stories The actual content of the stories Running Facebook ads The campaign budget optimization The organic side of Instagram Running retargeting campaigns Benefits of Snapchat Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS 

How to Make More Sales Through Instagram Stories

Spencer and Kevin talk about new features from Facebook to make it easier for businesses to do more social selling through their platforms beyond Facebook Marketplace.   Highlights Facebook and Instagram are the same company Connecting your shop with Facebook The new Facebook shops The Shopify store and platform Changing the way we shop Adding shops to Instagram and Facebook Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ TechCrunch article: https://techcrunch.com/2020/05/19/facebook-shops/  Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS 

Facebook Rolls Out New Shops for Facebook and Instagram

Spencer and Kevin talk about a few recent changes at Google in light of the current situation with Covid-19 and the need for more transparency in advertising. Highlights How people are targeting you Having an e-commerce business Google shopping and Google ads Our role as advertisers Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ https://www.searchenginejournal.com/breaking-google-ads-to-require-identity-verification/363874/#close  https://searchengineland.com/google-adds-clarity-around-eligibility-timing-for-smb-ad-credits-333192  https://www.theverge.com/2020/4/21/21228741/google-shopping-free-listing-ads-search-coronavirus-covid  Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS 

Recent Changes to Google Ads and Google Shopping

In this episode, Spencer and Kevin talk about the latest news about Facebook's plans for Campaign Budget Optimization. Last year, they had been talking about their decision to make CBO mandatory. In this episode, they chat about why it makes sense to have both options available. Highlights Changes in ad prices The campaign budget optimization Waiting for the optimization to happen Running traffic Google analytics and e-commerce Links and Resources from this Episode paidtrafficlab@gmail.com http://paidtrafficlab.com/ Spencer Shaw - https://podkick.com/ Review, Subscribe and Share If you like what you hear please leave a review by clicking here   Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher Subscribe with RSS 

Big News CBO (Campaign Budget Optimization) No Longer Planned to Be Mandatory

Each week we share the latest news and information in the world of paid media. Whether you are startup, established business or a consultant/expert you will discover ways to grow your business through paid advertising and stay on top of the constant changes happening as the platforms evolve. Paid Advertising is the fastest way to grow any business when done correctly. The Paid Traffic Lab Podcast provides the shortcuts you need to stay agile and leverage the growing opportunities in paid media. We also provide bonus training on the website related to each of the episodes linked within the show notes each week.

hubhopper

Paid Traffic Lab

hubhopper