Carlie Saint-Laurent Beaucejour joins me for this episode. We hit record without a real plan in place and just decided to see where the conversation went! We talk about Carlie’s start as a business owner, how she started practicing an intuitive eating approach, her pregnancy, and what authentic social media marketing means to her. Carlie does a really great job of balancing being a solopreneur who does everything in her business herself with her expectations. She gives so many amazing tips in this episode! Some of the topics discussed include: How previous dietitian experiences with weight loss actually help us in our anti-diet work Carlie’s plans for maternity leave How Carlie approaches social media as a business owner Carlie’s best tips for using social media to grow your business For more information, visit https://www.pursuingprivatepractice.com/102 SHOW SPONSOR Looking to grow your business? Most dietitians have no idea how to actually market themselves and their business when they first start out. They just throw things out to the world, without any official strategy in place.  This marketing bootcamp will give you 3 fundamental marketing strategies to get at least 3 new clients to your business: https://pursuingprivatepractice.com/challenge

Pursuing Private Practice

How to Approach Social Media as a Business Owner with Carlie Saint-Laurent Beaucejour

I want to thank Whitney Trotter for coming on to the Pursuing Private Practice Podcast for this episode and challenging me to think in a new way. Whitney has a gift for putting into words some of the more difficult thoughts and conversations that many of us are having around privileges and criticisms.  Some of the topics discussed include: How to work with clients as they are going through trauma How to take care of ourselves when we are working closely with a client who is experiencing trauma The privilege of being a business owner The balance of giving and receiving as a business owner Whitney’s insight into growing a business in a local community For more information, visit https://www.pursuingprivatepractice.com/101

How to Run a Business in a Traumatic World with Whitney Trotter

Fiona Young joins me on this episode to talk about how we can merge MNT recommendations with an intuitive eating, non-diet, weight-inclusive approach.  We talk about how our own eating disorder recovery journeys have led us to want and crave healthier options for food. Nutrition is a big deal to both of us, but it’s only one aspect of someone’s overall health. Health outcomes are largely based on our environment, not our individual personal choices, but we do recognize that the influence that our choices do have can be important. Some of the topics discussed include: Making intuitive eating fit with treatment of chronic conditions Transitioning from leaving full-time work to do part-time work + private practice and then to private practice only Transitioning from a scarcity mindset to one of confidence Appreciating eating nutrient-dense foods while also supporting others who shouldn’t be focused on the “health” of foods For more information, visit https://www.pursuingprivatepractice.com/100

Medical Nutrition Therapy and Intuitive Eating with Fiona Young

So your client wants to lose weight. As anti-diet dietitians, we aren’t immune to our clients wanting this. In fact, almost all (if not all!) of us have had to work through this with a client in the past. So what’s the right thing to do? How should we approach this? This episode is a recording from a live workshop we held with the Dietitian Business School clients, and it was so valuable that we wanted to share the discussion with all of you. Some of the topics discussed include: Why our clients want to lose weight Recognizing different lived experiences Our role as clinicians in a weight-inclusive approach How social justice issues play a role in our clients’ journeys For more information, visit https://www.pursuingprivatepractice.com/99

Your Client Wants to Lose Weight… What Should You Do? with Elyssa Toomey

This podcast episode is a little bit different from normal, but I’m so excited to be recording this for all of you! We are talking about the Stages of Business. This topic is actually based on a workshop I did for the dietitians in Dietitian Business School. This workshop was so well received that I was inspired to add it to our podcast content to share with those of you that are building a private practice but aren’t a member of Dietitian Business School yet. One of the things I get asked most often from our community is: How do I know if I’m a good fit for Dietitian Business School? As we have built DBS, we have attracted business owners at many different levels in their businesses. We have worked to adjust our curriculum to serve all of these different Stages of Business: Starting, Growing, Scaling, and Coasting. Some of the topics discussed include: How we define the 4 different stages of business Why it’s important to know which stage of business you are in What to focus on in each stage of business The pros and cons of each stage of business The importance of supervision in your growth as a dietitian For more information, visit https://www.pursuingprivatepractice.com/98

The Stages of Business

Dietitian Business School is a membership for dietitians that’re growing a private practice and beyond! You’ll be joining a powerful group of dietitians who believe in a non-diet way of counseling.    There’s a collective energy among this group of dietitians rebelling against the dietitian “norm” to build a business and make money with a weight-inclusive approach to health. We do it differently, we'll show you how!   Dietitian Business School includes business education and training, group coaching and group supervision, self-care, accountability, and community all in one.  We encourage you to lean into the uncertainty and challenge yourself to do things for your business that will truly create change for you as a business owner. Come hang out with dietitians who will inspire you. www.dietitianbusinessschool.com  

Dietitian Business School is OPEN for Enrollment

Rachael McBride joins us on the podcast for this episode, and we have such an awesome conversation. We talk about getting started in business, some of the myths that Rachael was told when she started her own private practice, strategies that have really worked for Rachael as she has continued to grow her business over the years, and what it honestly takes to build a private practice. Rachael also shares the story of how she got into Intuitive Eating. This episode is a must-listen! Some of the topics discussed include: What worked (and didn’t!) when Rachael was growing her private practice The power of niching down Owning your strengths and building a business to support them For more information, visit https://www.pursuingprivatepractice.com/96

Owning Your Strengths and Passions as a Business Owner with Rachael McBride

Heather Rudalavage has such a unique perspective as a business to share with us. In this interview, Heather talks a lot about being a mom and how parenthood has shaped her business. She also talks about her experience working through imposter syndrome as a business owner and shares some of the “Ah-ha” moments she has had over the years that have really helped her own her entrepreneurial business journey. Some of the topics discussed include: How owning a private practice can complement parenthood Owning your role as a business owner Different seasons of a business Struggling with imposter syndrome For more information, visit https://www.pursuingprivatepractice.com/95

Stepping into Your Role as a Business Owner with Heather Rudalavage

This podcast episode is so inspirational to me. I have followed along as Diversify Dietetics has grown in the past few years, and it is so amazing to see this organization solve problems every single day that no other organization was able to do before them. Deanna and I talk about the formation of Diversify Dietetics (shoutout to co-founder Tamara Melton!)  and the hugely positive impact that has been made because of this organization. This is where true change happens.  We also talk about the grassroots foundation of Diversify Dietetics. These women have poured everything they have into this organization because they believe in the mission so strongly, and that is so inspiring to me as a business owner. I believe in Diversify Dietetics. We need more cultural, racial, and ethnic representation in the field of dietetics.  Some of the topics discussed include: The power of grassroots organizing How Diversify Dietetics started Offering a dietetic internship Creating and fostering a diverse community For more information, visit https://www.pursuingprivatepractice.com/94

Diversifying the Field of Dietetics with Deanna Belleny Lewis

I interviewed my Virtual Assistant, Annie Davis, for this fun episode. Annie is very much an organized creative, which can be a rare find! She is very creative and artistic and has a love for art, but she is also super organized, which is something I don’t feel like I have anymore within my businesses. Annie helps keep things running so smoothly over here. We also give you a glimpse into some of the tasks that a Virtual Assistant can do for your business. So please use this episode as inspiration for coming up with your own list of tasks that you could outsource to a Virtual Assistant, if that’s the next right move for you! Some of the topics discussed include: Hiring a Virtual Assistant The tasks that Annie takes on at Pursuing Private Practice and Eat With Knowledge The systems we use to keep everything organized and smooth Finding the right fit for your business For more information, visit https://www.pursuingprivatepractice.com/93

How a Virtual Assistant Can Help You Grow Your Private Practice with Annie Davis

As non-diet dietitians, we are already immersing ourselves into more inclusive spaces, especially when it comes to body positivity and Health at Every Size. We really try to honor our clients exactly where they are at in their relationships with food, movement, and their bodies. However, I do think that we sometimes forget to take into account the cultural aspect of these relationships. Dalina Soto saw this problem. She wanted to make the intuitive eating movement accessible to the latina community. She has built her business by talking about how important culture really is when we are talking about food choices in the weight-inclusive space. Some of the topics discussed include: How culture intersects with our food choices Identifying a problem and solving it in your business Creating an offer that is specific to your audience For more information, visit https://www.pursuingprivatepractice.com/92

The Intersection of Culture and Intuitive Eating with Dalina Soto

Erica and I had such an awesome conversation, and I’m so excited for you to listen in on it.  We talk about how Erica built her brand, nurtures her audience, and created a passive income stream. We also talk through her upcoming maternity leave and how she’s handling the business changes that come along with that.  Erica is doing such an amazing job of being so well known in this community for the amazing work that she does. I hope this episode gives you inspiration into what you want to be known for in your own business. Some of the topics discussed include: Building an unconventional business Being open and honest and vulnerable in your marketing Creating passive income streams Blogging and Search Engine Optimization Outsourcing in your business For more information, visit https://www.pursuingprivatepractice.com/91

Building and Marketing an Unconventional Business with Erica Julson

I have always really admired Carrie’s work, and I love reading her published articles in the media. Her message spreads far and wide, and she really contributes to spreading the non-diet message in this world. In this episode, we talk about the relationship between her private practice and her media work and how these two influence each other. She combines both to create a unique business model that serves her so well! Some of the topics discussed include: Starting a private practice Investing in yourself  The relationship between client work and media work Staying grounded in our work For more information, visit https://www.pursuingprivatepractice.com/90

Creating a Unique Business Model with Carrie Dennett

I am so inspired by this interview with Leah Tsui! She has been able to accomplish so much after just seven months of opening up her business. Leah and I discuss what it’s like to own a business with an Achiever mindset (we are both Enneagram 3’s!). We talk about how it feels to be constantly battling with thoughts of doing more and getting things done.  We also walk through Leah’s journey of opening up her business and growing and she shares about the support she has needed to get to where she’s at in her business today.  Some of the topics discussed include: Finding boundaries with work and life Diversifying business offers outside of 1-1 counseling Spreading the intuitive eating + HAES message Comparisonitus For more information, visit https://www.pursuingprivatepractice.com/89

Fitting Business Growth and Achievement into Your Life with Leah Tsui

Dawn Lundin and I have such a great conversation in this podcast interview. We talk about starting a private practice and the kind of support we needed at that time, and we talk about how the need for the support continues past the beginning days of being a business owner. Dawn shares the details with us about all of the different people who have helped her in her own business since she started. This interview really highlights the fact that most of us truly do need support in our businesses in both the areas that we don’t know very much about and the areas of business that we just don’t like or aren’t good at! I hope you are inspired by this interview! Some of the topics discussed include: The inspiration behind Dawn’s private practice Rock bottom moments in business Hiring business support The power of relationships in business growth For more information, visit https://www.pursuingprivatepractice.com/88 What if you had a *proven* roadmap to show you EXACTLY what to do to get more clients (and retain your current clients!) without spending HOURS networking every day? Sign up for my FREE training here and it’s all yours! www.pursuingprivatepractice.com/businessplan    

Hiring Business Support as You Start and Grow Your Private Practice with Dawn Lundin

Building a private practice, intuitive eating nutrition counseling skills, and marketing strategies to grow a business are just a few of the topics that Jennifer McGurk covers on the Pursuing Private Practice podcast. Featuring many dietitians that have been through the ups and downs of growing their own private practice specializing in intuitive eating, Jennifer McGurk is all about sharing other’s stories to inspire YOU that you can do it too. If you want to make an impact on client’s lives and support yourself as a business owner, this podcast is for you!

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