What should you ask your viewers to do in a YouTube video? In marketing we call this the “call-to-action.” Should you ask viewers to like, subscribe, comment, download something, watch another video, or buy something? Or do you ask something different? And importantly, when do ask them? Today we’ll give you some answers. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter- Shelly Saves The Day ShellySavesTheDay.com | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

Video Marketing Value Podcast

YouTube Call-To-Actions

We break down the differences between emphasizing stories vs. education in YouTube videos for business. What types of storytelling are there? How can companies use them as standalone techniques, and how can they combine them? Today we’ll tell you how. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter- Shelly Saves The Day ShellySavesTheDay.com | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

YouTube Stories vs. Education

We take a look at shoppable videos: What are they? Which platforms are doing them best? How can you do them? Dane and Gwen, with special co-host Shelly share their experience with how shoppable videos work, how China is a step ahead, how Amazon does it, and how YouTube could give creators the opportunity to sell products right from their videos.HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | Twitter- Shelly Saves The Day ShellySavesTheDay.com | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

How To Do Shoppable Videos Best

 YouTube comments can really make your channel become a two-way conversation between you and your viewers. Dane and Gwen go through the different ways you can use comments to increase your channels&apos; viewership, how you can hurt your channel by banning comments and ways to deal with negative comments. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

How To Do YouTube Comments Better

 As a business, you know that influencer marketing on YouTube can be extremely valuable in getting the word out to potential customers. But how do you choose which YouTube creators to work with? How do you know what value to place on them? And how do you know afterwards what kind of value you&apos;ve gotten. In this episode, Gwen shares with Dane and the listeners how to track your return on investment (ROI) from your YouTube influencer marketing campaigns. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

YouTube Influencer Marketing ROI

If you&apos;re like a lot of creators, when you shooting your videos, you&apos;ve got to make sure you take some still images to use in your thumbnails, too. Dane has his clients do it a different way, in that he has them do a photo shoot where they imagine having different emotions, which makes them have different facial expressions, like fear, anger, joy, disgust, surprise, curiosity and regret. He&apos;s got 60 questions that are designed to elicit these emotions. He then takes these images and has several choices to choose from when creating thumbnails for his clients. See Dane and Gwen make funny faces.Watch the full livestreamLinks: RemoveBG | CanvaHOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

Thumbnail Faces That Get Clicks

 Does adding B-roll footage to your video on YouTube help or hinder your views and watch times. Gwen and Dane take a look if B-roll really does help. They also define what exactly is B-roll footage and what kind of B-roll footage should you add and how to your videos. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

YouTube B-Roll

YouTube is now emphasizing the "returning viewers" analytic as a top factor in deciding which YouTube channels should be rewarded with more views. But it&apos;s a little complicated to explain the first time. Gwen gets it but Dane is still learning, so she explains some things to him. To do this, we talk about what exactly is a YouTube view, as well as how unique viewers and new viewers are measured. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosDane Golden:MORE INFO

Returning YouTube Viewers

Starting a YouTube channel for your business can be daunting. Dane and Gwen break down the basics so that you know a few things before you turn on the camera and hit record. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

How To Start A YouTube Channel For Your Business

Should you share your videos and to who if you want to grow your YouTube channel? With YouTube going through a transitional change in viewership Dane and Gwen break down how you should share your videos, to which platform and who is the best to share with if you want to grow your channel.HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

Should You Share YouTube Videos?

What’s new in YouTube analytics? Dane and Gwen break down all the new updates to the analytics section in YouTube Studio, how to read the new retention graphics, and which analytics you should really pay attention to. Keep listening for all the truth bombs that Gwen throws down.HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

New YouTube Analytics 2021

The longer someone watches a video, the more YouTube will recommend that video to others. Audience retention is key, and Adrian Lurie of Dragonfruit Media joins us to talk about his process to maximize YouTube watch time.GUEST: Adrian Lurie – Dragonfruit Media – dragonfruitmedia.co/dane (download)HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

How To Maximize YouTube Watch Time With Audience Retention - With Adrian Lurie Of Dragonfruit Media

Which is better for your YouTube account: views, likes or subs? Not sure? What should you focus on and which should you ultimately ignore? Today Dane and Gwen give you the lowdown on what YouTube specifically looks for when recommending your videos, and brands and businesses look at now to determine if a channel is successful. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  Hearst Magazines | LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

YouTube Views, Subs And Likes - Which Is Better?

Think your YouTube is done after you have uploaded it? Nope! The end screen is just as important as the intro to get the viewer to click through and keep watching your other videos. Today Dane and Gwen give you all the facts on the YouTube end screen. How it has evolved, what can you put on there, how many can you put there, what things should you put on there and how should you time your end screen. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  Hearst Magazines | LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

YouTube End Screen - Explained

Think YouTube is all about video? Nope! Text like titles, descriptions, and captions and more are all important to helping YouTube put your videos in front of the right viewers. But there are also some YouTube text, like keyword tags, that may not be as valuable as you think. Today, Gwen and Dane go through the different ways you can add text to your YouTube videos to help them get more views. HOSTS: The Video Marketing Value Podcast is hosted by:- Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube- Gwen Miller  Hearst Magazines | LinkedIn | TwitterSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosMORE INFO

Does Text Matter On YouTube?

Video marketing experts Dane Golden and Renee Teeley interview top voices from around the video marketing industry to find out their secrets to success. We give you the best strategy and tips to get the greatest value out of your video marketing budget. Focused on helping marketers, businesses, and brands. We focus on YouTube both organic and paid media, with an eye on strategy, content programming, and optimization. Guests have included Matt Gielen, Jeremy Vest, Sean Cannell and other top influencers.

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Video Marketing Value Podcast

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