On this episode, James and Benji welcome back Dan Sanchez to discuss the latest Google Analytics update, why people are up in arms and the ultimate ramifications.Link to Post:https://www.linkedin.com/posts/steffenhedebrandt_googleanalytics-b2bmarketing-webanalytics-activity-7051832783605784576-RJNz?utm_source=share&utm_medium=member_iosConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/Dan: https://www.linkedin.com/in/digitalmarketingdan/

B2B Growth

The 1st Touch Model in Google Analytics is DEAD

In this episode, James and Benji discuss a recent post from Jasmin Alić breaking down 7 easy ways to take your copywriting skills to the next level. This post BLEW UP on LinkedIn, the tips are practical and you can apply them right away. Link to Post:https://www.linkedin.com/posts/alicjasmin_7-ways-to-make-your-writing-cooler-ugcPost-7051501711516983296-u_xt?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

This LinkedIn carousel about copywriting got 1,100+ comments?!

On this episode of B2B Growth, Louis Gudema joins Benji Block to discuss the major shifts in marketing that prompted the updated edition to his book “Bullseye Marketing” and why many B2B companies lack robust marketing programs.Discussed in this Episode:The 3 phases of Bullseye MarketingLeveraging your website to see the greatest ROI Social media vs Email marketingBuy the book now: https://www.amazon.com/dp/B0BXQNGH6K?&linkCode=sl1&tag=artillerymark-20&linkId=2bbbe7c143b07666d3c71643630897ca&language=en_US&ref_=as_li_ss_tlConnect with us: Louis Gudema - https://www.linkedin.com/in/louisgudema/Benji - https://www.linkedin.com/in/benji-block/

Bullseye Marketing with Louis Gudema

In terms of marketing, Apple reigns supreme. In B2B, what can we take and use? What can we learn from Apple's best ads? Using a LinkedIn post from Josue Valles, James & Benji talk about their favorite Apple ads through the decades. Link to Post:https://www.linkedin.com/posts/josue-valles_55-classic-apple-ads-every-marketer-should-activity-7044284080141598720-UCYu/?utm_source=share&utm_medium=member_desktopConnect with us: James: https://www.linkedin.com/in/jamescarbary/Benji: https://www.linkedin.com/in/benji-block/

55 Apple Ads Every Marketer Should Study

Today, James and Benji are joined by Andrew Davies, CMO at Paddle, to discuss the importance of having a refined ideal customer profile. How do many B2B companies get this wrong and how can you continue to refine your ICP?

Stop ignoring this piece of your demand gen engine

Today, James and Andrew Davies, CMO at Paddle, discuss Paddle’s acquisition of ProfitWell and the need for more creative marketing in B2B.

Paddle’s perspective on the acquisition of ProfitWell

Today, James and Benji are joined by Andrew Davies, CMO at Paddle, to discuss one of the most impressive displays of AI to date explained in a Twitter thread from Spencer Scott. What does the rise of AI mean for our work in B2B marketing? Should we fear the future or be excited about it?

"We are F***ed"

Recently Dave Gerhardt remarked that the real problem with demand gen is that inside of most B2B companies, it means “the only marketers responsible for revenue.” Today James and Benji are joined by Myles Madden, Sr. Manager of Demand Generation at Observe.AI to discuss this problem and the potential ways to solve it.

The real problem with demand gen

How much would you pay for a domain name? Today, James and Benji react to the news that Dharmesh Shah. co-founder of Hubspot paid 8 figures for chat.com.

The co-founder of HubSpot just bought a domain name for 8 figures?!

Recently Marketing Brew published an article titled “You should post your best social content again and again”. Today, James and Benji throw in their 2 cents on the art form of reposting and how even with all the discussion on the topic, many continue to struggle to execute on this.

Post Your "Hits" Over & Over

Today, James and Benji discuss potentially the biggest lie in digital disruption, using a recent post from Tom Goodwin as the conversation starter.Discussed in this Episode:Examples of company evolution and experimentationThe difficulties in steering a large organization in a new directionBetter ways to test ideas

Play-Doh started as what?!

Today, James and Benji breakdown a recent post on LinkedIn from Justin Rowe on how to effectively invest $500-$1,000/month on Linkedin ads. Discussed in this Episode:What makes the best LinkedIn ad creative?Strategic Repurposing Cold Outreach vs Retargeting

How would you spend $500/mo on LinkedIn ads?

Today, James and Benji share a behind-the-scenes look at the ever-evolving content strategy for the show and how to find clarity amidst a million ideas.

Can You Describe Your Content in a Sentence?

Today, James and Benji discuss a recent post from Dave Gerhardt and his search for a GM for Exit Five.Discussed in this Episode:Copywriting skillsStartupsThe power of social media and community

Dave Gerhardt is hiring for Exit Five

On this Echo Chamber episode, James and Benji discuss a recent post from Alex Hormozi that pours gasoline on the quality vs quantity debate. How should we be thinking about this and getting the right balance?

Alex Hormozi says Quantity then Quality, REALLY? | Echo Chamber

Throwing in our 2 cents on what B2B marketers are talking about on the internet. Hosted by James Carbary & Benji Block, episodes released weekly.

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B2B Growth

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