Michelle Archilla, Creative Communications & Marketing Director for the Congressional Hispanic Leadership Institute (CHLI) shares her story of having to figure out the processes, both technical and procedural, of developing a podcast for her non-profit organization.  She shares the challenges and reward by telling her story, in her words of the high expectations set, the technical learning curve and how she prepares for each interview she conducts. She also gives insight into how the podcasts are being used generally for the organization as well as, specifically to promote special events.  Her outlook is refreshing, encouraging and motivating and her podcasts are not only getting attention for their content and guests, but for the potential they have to help grow the organization. For more information on CHLI, you can find their website at www.CHLI.org.  For more information on how we can help you create your podcast as a marketing tool for your business, you can visit www.multipointstrategies.com or email me at jeff@multipointstrategies.com. This podcast was produced at Hear Me Now studio. www.hearmenowstudio.com

In Your Words

Episode 6: Bipartisan and Hispanic. How the Congressional Hispanic Leadership Institute speaks out.

When this program was recorded in February, Coronavirus was just beginning to rear its' ugly head and there was no word of "Shelter-in-Place".  Little did we know the value of Dr. Mikal-Flynn's post-traumatic growth program now that we're releasing this episode six weeks into quarantine. Trauma created by domestic violence, job loss, financial distress, divorce and child abuse has risen during the quarantine and depression as well as fear and uncertainty related to one's health are all playing on the psyche of the American public. If ever there were a need for a program like what you'll hear from Dr. Mikal-Flynn, now is the time.  And as with all my interviews, this one is no different in that it is the podcast series called "Sliver of Hope" that tells the stories in the words of those in the various stages of the post-traumatic growth program, Metahab.  Hear Dr. Mikal-Flynn share not only her own personal story but how the program came to be and how she landed on podcasting as the tool for her to get the message out.  "Sliver of Hope" Stories of Survival and Growth, the podcast series can be found on your favorite podcast app.  For more information on the Metahab program visit www.metahab.com.  If you would like to reach out to Dr. Mikal-Flynn, email her at Drjmf@drjmf.com.

Episode 5: From death to a Doctorate and a Post Traumatic Growth program. How Dr. Joyce Mikal-Flynn uses podcasting to tell the story.

35 years in broadcast management, multiple markets, companies and many managers later, I was fired.  Hear the story of how my new company came to be, some of the steps that got me here and where we're taking it today.  For anybody that has an abrupt ending to an otherwise good run in their professional career, there's hope. There's a place at any age that you can apply your skills if you accept a little faith and hope and maintain a positive and optimistic outlook.  The future is incredibly exciting no matter the current circumstance.

How it started. Jeff's Story.

Matthew Grishman of Gebhardt Group, Inc. saw his future in failure if he didn't get control of his finances.  He had spent himself into significant debt and shares his story on what happened, how it happened and the steps he took to remedy the situation.  Not only is his story one of incredible resolve but it took complete trust in those around him to help him get to where he is today.  As a result of his situation, which came very close to what could have been a catastrophic ending,he began a fresh start in a familiar career space, authored a book titled Financial Sobriety, and produced a podcast series of the same name available on all your favorite podcast apps or on line thru the website, Your Financial Sobriety. Intent on disrupting the traditional model of financial strategies for retirement and wealth accumulation, Matthew and his business partner, Jim Gebhardt have created a program that entails a curriculum detailed in the podcast and that continues to personal meetings, seminars, and public speaking.  If you've ever experienced challenges with your money, the podcast series they've created is what will help you thru those difficulties and prepare you to improve and grow your relationship with money to a healthy and intentional relationship going forward. Listen to Matthew tell his story and both the reason the podcast came into play and some of the elements he was surprised to find out in the process. His is a program created with a great deal of preparation and content and there were still surprises when it came to not only the production but the distribution and marketing of the podcast as well.  You'll get some great insight from an excellent story-teller.

Episode 4: How Matthew Grishman went from financial trainwreck to financial advisor, author and podcaster.

 Britton Thomas. Britton Thomas Films. Black Rabbit Movie. This is my guest today. He’s an entrepreneur, a filmmaker and a most interesting discussion with a glimpse into the similarities and challenges of making a film when compared to a startup business. Britton tells a beautifully crafted story of the process of completing his first feature length movie, the heartache and the success as we walk thru his very young career in the movie making industry. You’ll also hear how he’s going to be using podcasting as a tool to both market his next film and to support other young moviemakers in their efforts. Anxiously optimistic about the movie’s release, you’ll also hear the trials a filmmaker goes thru from completion to showing. The correlation to the business of just one film to a complete startup operation is evidenced as Britton tells his very compelling story. It’s certainly one of the better ways to tease the movie’s next steps. Britton Thomas is a film director local to Sacramento, California. He began his filmmaking in 2013 on a commission basis in High School ensuring he had the necessary skills to pursue a full-time directing career immediately after graduation. Directing his first feature length film at age 18, Black Rabbit, and now working on his second at 21, he is establishing himself as an influential director in the greater Sacramento area. His work can be seen at www.Britton Thomas Films.com  

Episode 3: Filmmaking as a business... in your teens??? Hear Britton Thomas tell his story.

Listen in on the discussion between Jeff Holden, host of "In Your Words" and Shawn Davis, a former Financial Advisor who used podcasts and long form radio shows to build a very successful financial services company he then opted to sell in pursuit of a more independent career re-imagining homes.  In other words, flipping houses...but with a twist. You'll hear Shawn share the process he used to grow the financial services business, some of the challenges he faced and then how he translated that success into his next entrepreneurial venture of buying, upgrading and selling homes.  Podcasting is in his blood and the successes from nearly 10 years of shows on the financial side of things didn't quite translate into immediate success on the homes reimagined side of things.  But, they will.  The difficulties and learning curve have been pretty steep, however, you'll hear that voice of confidence, optimism and passion that come with the territory if you're going to win.  The stories are informative, entertaining, motivating and will help you get a better understanding of the value of a podcast to help grow your business. For more information on how to get your stories told to grow your business visit www.hearmenowstudio.com.

Episode 2: From Managing Millions to Mitigating Mold? Shawn Davis sells to buy and podcasts play a role.

This first episode of “In Your Words” explains the “why” of podcasting as a marketing tool to differentiate, position and brand your business whether for profit or non-profit, service or product, direct to consumer or B2B. With some facts, some emotion and a dose of motivation, it sets the tone for the subsequent bi-weekly programs of interviews and conversations with business owners using podcasts to market their companies. We’ll explore the challenges, process, benefits and successes as they tell their stories in their words. You’ll leave this episode with a greater appreciation of the value of podcasting for your business and a better understanding of how to begin to develop the strategy and implement the process to a more robust marketing effort. 

Episode 1: Podcasting as a Marketing Tool...WHY?

In Your Words hosted by Jeff Holden, sheds light on the virtues and values of business to business and business to consumer podcasting. A 35 year broadcast radio veteran, his marketing company, Multipoint Content Strategies works with a variety of businesses using podcasting as a tool in the toolbox of marketing assets to grow business. Telling his story in his words and clients stories in their words, this podcast will both entertain, educate, and motivate you to take your business to another level. Hear stories with podcast veterans, business owners and non-profit directors sharing their stories about podcasting or discussing why podcasting would be beneficial for their business. The goal is to empower opportunities for businesses through the use of podcasting presented in an informative, entertaining and motivational way. If you would like to tell your story in yours words with Jeff, he can be reached at jeff@multipointstrategies.com.

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In Your Words

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