You know that question… "If a tree falls in a forest and no one is around to hear it, does it make a sound?" well I have a variation on it for you… “If you share a message and no-one remembers it, did you communicate at all?” Stories have been used to help people remember important messages for thousands of years, but some stories are stickier than others. Today I’m giving you the lowdown on four tools you can use to make the important points in your stories and content more adhesive than gorilla glue! Enjoy! What I’m going to cover: Four different tools you can use to make your message more relatable and memorable The difference between each one Where you might use them best Strategies for using them with your content. Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. See you next time. Resources:https://www.storyledspeaking.com https://www.standoutpitch.com https://ww.storyledmarketing.com https://www.thespeakingclub.com/speakingcourse    

Story Led Marketing - Where the Magic Happens!

Four Power Ups that Make Your Content Stickier – 021

I’ve used webinars and workshops in my business before and not only do they provide a great opportunity to connect with and add value to your target customer, but they are awesome for generating sales! They offer one of the best conversion rates for a marketing tool. Webinars give you the chance to show off your personality and the value that your product or service can deliver. You will be with your target customer for a minimum of 30 minutes and during this time you are aiming to get them around the customer acquisition journey. This is so that by the time you make an offer, they will have seen how your product or service could work for them, they feel that they can make it work and they are aware of the ROI that it could give back to them. If you’ve been considering doing a webinar, but you don’t know where to start, then this show is for you. Enjoy! What I’m going to cover: The benefits of hosting webinars and workshops The essential ingredients How you should structure your webinar for success Presentation considerations for webinars How long a webinar should be How much webinars cost Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. See you next time. Resources:https://www.storyledspeaking.com https://www.standoutpitch.com https://ww.storyledmarketing.com https://www.thespeakingclub.com/speakingcourse Webinar Platforms: https://zoom.us https://demio.com Review of 10 Webinar Providers      

Using Webinars and Workshops to Generate Leads and Sales – 020

I’ve been fascinated by human psychology and in discovering how we can use it in our marketing to grow our business. Whether you know it or not, your buying behaviour is influenced by a number of psychological triggers and reciprocity is one of these. The rule of ‘reciprocity’ is what modern society has been built upon and is a rule that has practically been bred into us to uphold. You will have seen marketers using the rule of reciprocity before in content marketing, as free content and freebies. What you might not know is that its’s also leveraged in other ways in marketing. Understanding how to utilise ‘reciprocity’, (with a service mindset), is a critical part of your marketing toolbox and that’s why I’m sharing what I’ve discovered with you on this show. Enjoy! What I’m going to cover: The background to the rule of reciprocity Why it’s so powerful How charities and supermarkets leverage reciprocity The additional spin off rule of reciprocity that can turn no into yes How to use the rule in your business Why you must use it with good intentions Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. See you next time.  Resources:https://www.storyledspeaking.com https://www.standoutpitch.com https://ww.storyledmarketing.com https://www.thespeakingclub.com/speakingcourse      

How to Use the Rule of Reciprocity in Your Marketing – 019

A lot of business owners and entrepreneurs think that their ‘offer’ is the product or service that they sell, but it’s not. At its heart, an offer is your core product or service plus added value. The aim of your offer is to create a compelling proposition for your customer, where the perceived value of what you’re offering is much higher than the price that they pay. Putting together the right offer for your target customer is one of the biggest factors that influences their decision to buy. In this show, I’m going to be sharing my biggest takeaways from Offermind, a two-day event designed to help entrepreneurs and business owners master this critical aspect of marketing. The event featured some of the biggest names in business today and I was very fortunate to be able to go. There was a lot of gold shared at this event and I took copious notes so that I could share the goods with you. Enjoy! What I’m going to cover: The definition of a dream customer Why you should choose a position in relation to the category king in your market The three different ways you can add value to your core product or service Why people hate to be convinced Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. See you next time. Resources:https://www.storyledspeaking.com https://www.standoutpitch.com https://ww.storyledmarketing.com https://www.thespeakingclub.com/speakingcourse      

My Big Marketing Takeaways from Offermind – 018

I see so many people with a great product or service, struggling to get potential customers to understand how it can make a difference to their life. There could be a number of reasons for this, but the one I want to tackle in this episode is ‘focusing on the vehicle’. So often with our own business, we’re so proud of what we’ve created, the widget, or framework or method, or program, that we can’t focus on anything else. The problem is that the features of your creation, are not what will get you the sale.   But don’t worry, in this show I’m going to be giving you an analogy you won’t forget to keep you on track, and two magic words that will help you communicate the value every time, so that you get more sales. Enjoy! What I’m going to cover: One of the biggest obstacles to getting sales. A powerful analogy that will make sure you stay customer focused. Two of the most powerful words for getting results in marketing. Thanks for listening! Resources:https://www.storyledspeaking.com https://www.standoutpitch.com https://ww.storyledmarketing.com https://www.thespeakingclub.com/speakingcourse To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.  See you next time.                  

Two Powerful Words That Will Help You Sell – 017

Public speaking is one of the most important and most dreaded forms of communication in life and business. Whether you’re a manager, small business owner, coach or consultant, I believe this is a skill that should be right at the top of your list to develop. Today, so many aspects of marketing involve us actually talking to our audience, and our success in bringing new people into our world and converting them into customers is strongly correlated to how well we connect with them, engage them and make them believe in our message. I’ve seen opportunities blown by poor presentations, and I’ve seen them missed because someone wants to avoid public speaking. So, whether you are petrified of public speaking, or you want to up your game, this episode will help. Since 2011, I’ve been coaching people not only to get over their fear of public speaking, but to become a powerful speaker that gets results. In this episode I’m going to be sharing tips to help you move forward in your speaking journey wherever you’re starting from. Enjoy! What I’m going to cover: Three things to remember about speaking Three things you must do before you start putting your talk together Three things you need to consider about your content Three things you can do to increase audience engagement Three things you should do while rehearsing Three things to do to prepare for your talk Three things to do before you go on stage. Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. See you next time. Resources: https://www.standoutpitch.com https://ww.storyledmarketing.com https://www.thespeakingclub.com/speakingcourse                          

How Public Speaking Can Power Up Your Marketing – 015

Positive reviews of your product or service are worth their weight in gold…and that’s why it’s so critical to know how to get them, what should be in them and how to present them to maximise their impact. In my experience though many of us are losing out on the power and benefits of testimonials for a number of reasons: We miss opportunities to get them. We’re so grateful if someone says they will give us one that we don’t tell them what we want them to cover. We don’t put them in the right format. We overlook potential ways to leverage them.  Given the impact of social proof to build trust, overcome objections and connect at an emotional level I thought it was worth learning the ins and outs of testimonials for my own business…and of course sharing what I’ve discovered with you too Enjoy! What I’m going to cover: Why testimonials are so valuable Top 3 mistakes businesses make with testimonials The two kinds of evidence you need on your site The different types of testimonial How to ask for a testimonial Opportunities not to be missed Ideal length for quote testimonials Seven tips for success with testimonials Software suggestion Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. See you next time. Resources:Speaking Club Testimonial Animation https://judge.me https://www.standoutpitch.com https://ww.storyledmarketing.com https://www.thespeakingclub.com/speakingcourse  

How to Use Testimonials to Convert Visitors to Buyers – 015

I love a good drama…but I can never switch off my marketing brain. When I recently watched a spy thriller called ‘Summer of Rockets’ by Stephen Poliakoff on the BBC I nearly got thrown out of the living room because I couldn’t stop myself from commenting on the mistakes that the hero, Samuel Petrukhin was making in the marketing of his big new invention. (This wasn’t immaterial to the plot either because the fact that he couldn’t sell his invention put his business at risk and made him vulnerable to being turned into a spy…see how important successful marketing is!?) Anyway, although I managed to bite my tongue for the remainder of the episodes, I couldn’t stop thinking about what he could have done differently, and so here we are… I’ve already incorporated Samuel and his story into one of my presentations and my masterclass programme, and I thought I’d share it with you too… In this two-part show, I’m sharing his story, the marketing mistakes he made and how I would have applied the story led marketing system to his product to create engagement, leads and sales. Enjoy! What we’re going to cover in Part Two: A recap of the pillar content wheel and what it does The six pieces of pillar content Samuel’s should have used to educate the market The winning formula for every piece of content you put out How Samuel could turn those six pieces into a low maintenance marketing machine Content examples from one piece of pillar content Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. See you next time. Resources:https://www.standoutpitch.com https://ww.storyledmarketing.com https://www.thespeakingclub.com/speakingcourse      

What does a Drama about Spying have to do with Story Led Marketing? Part 2 – 014

I love a good drama…but I can never switch off my marketing brain. When I recently watched a spy thriller called ‘Summer of Rockets’ by Stephen Poliakoff on the BBC I nearly got thrown out of the living room because I couldn’t stop myself from commenting on the mistakes that the hero, Samuel Petrukhin was making in the marketing of his big new invention. (This wasn’t immaterial to the plot either because the fact that he couldn’t sell his invention put his business at risk and made him vulnerable to being turned into a spy…see how important successful marketing is!?) Anyway, although I managed to bite my tongue for the remainder of the episodes, I couldn’t stop thinking about what he could have done differently, and so here we are… I’ve already incorporated Samuel and his story into one of my presentations and my masterclass programme, and I thought I’d share it with you too… In this two-part show, I’m sharing his story, the marketing mistakes he made and how I would have applied the story led marketing system to his product to create engagement, leads and sales. Enjoy! What we’re going to cover in Part One: Samuel’s product origin story. How his expert mindset stuffed up his marketing How he failed to articulate the problem and position his product and what happened as a result How you can avoid making the same mistakes Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. See you next time. Resources:https://www.standoutpitch.com https://ww.storyledmarketing.com https://www.thespeakingclub.com/speakingcourse  

What does a Drama about Spying have to do with Story Led Marketing? Part 1 – 013

I truly believe that the difference between success and failure in most things comes down to three factors. The trouble is that the entrepreneurial personality type, our human nature and society today conspire to make these three things challenging to achieve. It’s taken me nearly four years to accept that what I previously considered to be big strengths may have a massive downside that I need to actively manage. I’ve recognised if I don’t address these issues, I will never have the success I want in life and business. I think that many entrepreneurs face the same struggles and so I thought I’d share some of the strategies that I’ve put in place so that you can mitigate the downside too! Enjoy!  What we’re going to cover: The three biggest factors for success in life and business The myth about multi-tasking How the shiny pennies let us off the hook Tips for staying focused Why we should switch to ready, fire, aim Why a-plus will hold you back as an entrepreneur   Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. See you next time. Resources: The One Thing by Gary Keller and Jay Papasan Do Less by Kate Northrup The 10 Minute Planner https://www.standoutpitch.com https://ww.storyledmarketing.com https://www.thespeakingclub.com/speakingcourse  

The Three Biggest Factors that Influence Success – 012

I recently met with a business owner who wanted to find out more about sales funnels. When I met with them, they talked me through their business and told me that they were failing to get traction with the courses they were selling, and they thought sales funnels would help. IMHO there was a reason they were failing to get traction and not having a sales funnel wasn’t it.   In this show I want to share about market positioning and category design, concepts which I think could help the business owner I spoke to and maybe you too. There are some great examples of entrepreneurs and visionaries who have successfully made their company stand out through deliberately and in some cases, accidentally, creating a category and putting themselves at the top of it.   I often talk about helping you and your business stand out and I’m hoping this episode gives you more food for thought and another angle to come at this from. I will also cover sales funnels so that if you haven’t come across them you can see where and when they might fit into your business.   Enjoy!   What we’re going to cover: The classic mistake the business owner and many of us make from a scarcity mindset. What are sales funnels and how they work best. Need based business design. Why being ‘better’ is bad. How you can condition the market to have an epiphany. Why articulating the problem best makes you a winner. Why self-anointment isn’t the same thing and can undermine you. What we can learn from Amazon, UBER and Dyson   Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn.   To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. See you next time. Resources: Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead and Kevin Maney https://www.standoutpitch.com https://ww.storyledmarketing.com https://www.thespeakingclub.com/speakingcourse   *Please note for links to products I may get a small affiliate commission which doesn't affect what you pay.

Why You Should Start Small to Grow Big – 011

My life and business revolve around stories… in my downtime I love reading, watching and listening to them, and in my business, I tell, teach and write them. But it’s not just my life that stories impact… they underpin the fabric of all of our cultures, religions and societies, and they can bypass defences, connect with us, and build bridges like nothing else can.   Whilst the power of stories has always been there, it feels like their potential is just being realised in the world of business and I think it’s true to say that if you are not using them yet in your business to market your products or services and build a relationship with your customers then you are missing a vital piece of the puzzle.   In my experience of working with clients both on the speaking coaching and the marketing side, there are two things that get in the way of people using stories. The first is not being clear on what is meant by story… and the second is believing that you have to be creative to use them. In this show I want to tackle both of those barriers and move them out of the way for you.   Enjoy!   What we’re going to cover: The power of stories. Why stories are vital in marketing. The myth of creativity. The critical ingredients for creating marketing stories. What a story is and must do. Different story examples.   Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn.   To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. See you next time. Resources: https://www.standoutpitch.com https://ww.storyledmarketing.com   https://www.thespeakingclub.com/speakingcourse

How to Get Unstuck with Storytelling – 010

People’s attention is one of the most precious commodities around today, and that’s why knowing how to get it can make you very rich...and why your Facebook feed is filled with ads from people claiming they’ve found the secret!   After studying direct response marketing and influencing tools and techniques for a number of years, combined with over 17 years of trying to get people to laugh at me, I too have discovered a few secrets to getting attention and I’m sharing them in this show.   If you want to get more sales and grow your business, understanding what is going to making people pay attention and how you go about it is critical.   Enjoy!   What we’re going to cover: The three triggers for getting people to take action Which ones of those triggers are the most powerful. How to use the most powerful trigger to get and keep attention The importance of creating sexy hooks How bad jokes can help your marketing success The secrets to success   Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn.   To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. See you next time. Resources: https://ww.storyledmarketing.com https://www.thespeakingclub.com/speakingcourse  

What Can Bad Jokes Teach Us About Successful Marketing? – 009

Building your email list is one of the most critical activities for business growth and lead magnets, or freebies can be amazing for accelerating results with your list building. The only trouble is that if you get the lead magnet wrong, it can be a big waste of time and money and put off your prospective buyer.   I’ve made plenty of mistakes with lead magnets in my time, and in this episode, I want to share those with you so you can avoid them. I’ll also be explaining why you need to think strategically about how a lead magnet can best serve you and your customer. You’ll also get some ideas for possible lead magnets and a way that you can get them earning revenue for you.   Enjoy.   What we’re going to cover: Why building your email list is a critical business activity. Why you need to think strategically about lead magnets. The different strategies for using lead magnets. The lesson from magazine gifts. The impact of getting lead magnets wrong. The two guiding stars for choosing your lead magnet. Why you need to lead with your best thing.   Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn.   To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. See you next time. Resources: https://www.standoutpitch.com https://ww.storyledmarketing.com

How to Avoid My Lead Magnet Mess Ups - 008

Again, and again I see people spending time and money to make their website look beautiful…agonising over each little detail to make sure it fully reflects them and their brand. Once that’s done, they think about traffic generation…they think about SEO and social media and even paid advertising…all to send people to see that beautiful website, so that their perfect prospect can buy what they have to offer.   So…you’re probably thinking what’s the problem with that?   Well…nothing… as long as on top of all of that they aren’t missing out the critical marketing strategy and content components, that take account of the full customer journey and guide the prospect to the sale. If you’re worried that might be you…fear not…in this episode, I’ll be helping you to identify any gaps you might have so that you can close them and achieve more marketing success in your business.    Enjoy!   What we’re going to cover: The vital pieces of the marketing puzzle that you might be missing. The customer journey as you may never have considered it before.  Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn.   To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. See you next time. Resources: https://www.standoutpitch.com https://ww.storyledmarketing.com  

Are You Throwing Away Your Time and Money? – 007

The marketing landscape has changed. Information and communication are bombarding us 24/7. It’s difficult to understand exactly what we should be doing, and easy to switch to the next shiny penny when results aren’t instant. Combine this with the fact that our potential customers are getting jaded and cynical…it’s not surprising that marketing seems more overwhelming than ever. That’s why I created the Story Led Marketing podcast. I’m Sarah Archer, entrepreneur, coach, comedian, speaker, writer and host of The Speaking Club podcast. In this show, I’ll be sharing the tools and techniques I’ve discovered that helped me create a new way to do marketing. Story Led Marketing blends the relevant concepts from the gurus of the past, with storytelling, humour and a simple marketing system that reflects the need to lead with more value and connection to reach even the most skeptical consumer of today. Whether you’re just starting out as an entrepreneur, or you’ve had a business for a while, if you want to consistently create a pipeline of ideal customers through your marketing, then you’re in the right place.

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Story Led Marketing - Where the Magic Happens!

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