You might’ve heard Susan Berkley’s voice before because she’s the signature voice of AT&T and the branded telephone voice of Citibank. She’s our guest this week on the World of Marketing and she’s here to tell you about the world of voice acting and how she made it big. She’ll also tell you about the power of your voice, and the 4 vocal influence types. Tune into this episode and maybe you learn yours. In this episode we cover: The 4 vocal influence types How to get into voiceover work Susan’s story and how she made it big The craziest voiceover gig Susan ever did Susan’s biggest marketing mistake   0:00 Introduction 2:49 The 4 vocal influence types 7:55 Getting into the voiceover business 11:48 The craziest voiceover gig Susan ever did 13:23 Financial viability of voiceover 16:45 How to get started in voiceover 18:29 Susan’s biggest marketing mistake 22:17 Masters of the spoken image

World of Marketing

World of Marketing 96: Marketing Your Voice

My best buddy and mentor, Ben Glass, texted me one Saturday morning with a link to a podcast called Built to Sell Radio. They were interviewing the owner of a marketing company and compared his firm to FWM. I was intrigued and immediately tuned in and headed out on my 3-miler walk. As I listened, I was blown away by the similarities between us. So, am I seeing double or what? Wesley Mathews is another entrepreneur who grew his company, High Level Marketing, out of nothing and made it big. Wesley changed the game when he decided to create websites using his own proprietary CMS—and he built an entire business that he eventually sold. That's smart business, so I invited him to be a guest on my podcast to tell us how he did it. It’s a fascinating story, and it will provide insight into how you might do the same thing with your business. We can all learn a lot from Wesley. I also feel like I made a friend for life! Here’s what we discuss: How Wesley found success WordPress vs. proprietary systems Finding a niche for your business How to maneuver through the corporate world When you should sell your business 

An Entrepreneur Story - From One to Another

The World of Marketing is back, and we’re interviewing Dr. Christopher Sendi, MD on depression, obesity therapy, and ketamine infusions—huh??    Dr. Sendi is a fount of medical knowledge, and he’s here to clear up any misinformation you may have heard about ketamine treatment and teach you the real facts about how this important breakthrough works.   Tune into this episode to learn:   How mental illness affects the brain How depression can be treated The truth about ketamine and infusions How obesity can be treated How Dr. Sendi found his way and became a healer How you or someone you know and love can get help too! 

World of Marketing 94: The Truth About Depression Therapy & Ketamine Infusions

When I first started my company I didn’t have anyone but myself to manage my finances. Somehow I managed, but it wasn’t until I hired my CFO Buster that I got my accounting in order. That’s when I realized that I had a massive gap in my business that could’ve threatened it’s very existence If you think you have that gap, then Kahuna could be exactly what you need to get your business flourishing. In this Podcast, we discuss everything that goes into their business as well as everything you need to get your accounting in order. Frank and Andy have been doing this for decades, so they know what they’re talking about. Tune in and learn, you won’t regret it. 0:00 Tom introduces Frank & Andy 3:17 The history of Kahuna 13:40 How to use accounting as a tool 15:44 The 5 essentials of business owners 17:57 How accounting makes you a better marketer 23:43 Starting a business: then and now 26:09 What Kahuna provides 30:06 Accounting horror stories 38:02 Discovering Accounting Assessments Special Offer 40:37 Closing Remarks

World of marketing 93: The Missing Ingredient To Your Business

So many people like you provide excellent services and truly care about their clients. But sometimes, we don’t see what’s right in front of us. This can cause issues, and you could be missing out on opportunities because of it. Luckily none of us are alone; we can reach out and get help from others who can fill in the gaps where we are weak.    That’s why Foster Web Marketing and Ruby have partnered to provide the best web marketing experience you can find on the internet today. In this podcast, you’ll learn how Foster Web Marketing’s philosophy in tandem with Ruby’s excellent phone and chat answering services have helped our clients and others find great success and perfect lead-client acquisition. Tim is becoming a podcast regular on the World of Marketing because Ruby’s services provide exemplary results. 0:00 Tom introduces Tim 3:25 Horror stories in communication 6:21 What do most people crave? 7:49 What are the MOST important types of content for your website? 12:18 Attract, Convert, Retain (hammering this one home as always) 16:26 The essentials of a mobile presence 18:08 Why you can’t rely on just SEO 23:44 The benefits of working with Foster Web Marketing and Ruby

World of Marketing 92: The Nuances of Getting Great Clients

I’ve been lucky to work with a number of incredible people over the years, and one of the biggest wins is having our very own Gretchen Upright on the team! I’m so lucky to have her on this journey with me, and I’m so excited for her to join me on this episode as we go through FWM’s history, the history of websites on the Internet, and the Internet today. We’ll also discuss some of the top questions we get about website design: What are some common mistakes people make? What is the difference between UX and UI? If you had to narrow it down, what are the top three things people should focus on? Learn the answers to these questions and much more on this special episode of World of Marketing! 0:00 Introduction 1:32 Origin story 6:13 How to delegate 8:45 The original FWM website 12:01 How websites have changed over the years 14:18 The biggest mistakes people make with their websites 20:14 List of free image provider sites 21:31 The difference between UI and UX 22:42 Attract, convert, retain 26:21 Abiding to our google overlords 32:58 What has evolved over the years 35:51 How to get to page 1  40:22 Closing Thoughts

[World of Marketing 91] The Evolution of Website Design

I’m a fan of the fantastic clients that Great Legal Marketing has referred to FWM over the many years I’ve known Ben Glass & Charley Mann. Ben and I started our respective companies together and have grown them like partners over the years. We have created, by accident, a great community of lawyers that are both GLM & FWM clients. Those of you who are part of that know what I mean. GLM provides lawyers that own a law firm with an enormous amount of fundamental, foundational, essential knowledge—logistics, operations, processes, marketing, and coaching. FWM is the “toolbox” and digital marketing aspect of the relationship. So I was happy to have Charley Mann as my guest on the World of Marketing! He’s my buddy— we always have a good time, and this was no different. Watch or listen to Charley and I discuss GLM’s new “Hero & Icon” program that coaches lawyers out of the trench they are in now to the success model they can be in, like many others in the GLM Hero & Icon program. Here’s what we cover in this podcast: 0:00​ Meet Charley Mann 2:24 Helping lawyers out of the trenches 4:00 Properly projecting success 6:14 Be honest with yourself 11:08 Recognize what you don’t know 15:18 Finding time for what you want to do 17:54 Great Legal Marketing has a plan 27:16 The Great Legal Marketing Journey 30:10 Hero vs. Icon 34:03 Internal Honesty 36:53 How to get in contact Enjoy, and all the best, Tom

World of Marketing 90: How Great Legal Marketing coaches lawyers to find the profit in their law firms

Everyone’s worst fears are speaking in public, asking for the sale, asking for a raise, asking for the job, asking to get married! It’s all about communication. In this episode of World of Marketing, I interview the lovely Carol Moore of Carol Moore Presents. Carol is a public speaking coach who, after leaving the C.I.A., realized the great need for communication coaching. She helps many professionals, including lawyers and doctors, and has devised several tactics to keep them engaging and confident.  Nobody said public speaking would be easy. Even the pros have to practice these skills to perform on stage. It’s easy to let fear drag you down, but it’s much easier to fight off the fear after learning about these tactics.  Here’s what we cover in this podcast: 0:00​ Meet Carol Moore 1:25​ How to speak bravely 3:06​ How it all started 5:56​ How to coach people to speak in public 8:43​ Affirmations to get you pumped 10:46​ Advice for you lawyers out there 14:56​ Recovery mechanisms 17:54​ How to focus on certain people to make it easier on yourself 25:45​ How to fix a conversation that goes awry Enjoy and all the best, Tom

World of Marketing 89: Public Speaking Against All Odds With Carol Moore

In this episode of World of Marketing, I interview Tim Bedford of Ruby, the leading live virtual receptionist and chat company many of our lawyers and doctors use to answer their phones and respond to web-based chats. I talk to Tim about how Ruby does things differently to make sure you get only the best clients (and those who aren’t don’t waste your time).   Ruby is a great resource for many of our clients. From solo practices to big firms, all enjoy the benefits of having their phones and chats answered so they can focus more on their businesses. Here’s what we cover in this podcast: 0:00​ Introduction of Tim Bedford, Ruby.com. 2:29​ Tim breaks down for me exactly what Ruby does. 5:49​ Quality Services Here. Tim tells me how they answer the phones. 9:46​ Going Virtual? How has COVID affected answering the phones? 11:33​ Why Use Ruby Over Hiring Your Own Receptionist? (I learned a lot here.) 16:27​ Getting Quality Leads. Ruby will qualify your calls, so your time is not wasted. 18:38​ Automate to Save Time. We talk about how NJ solo attorney Steve Richardson uses Ruby to automate his intake. 21:43​ It’s Worth It. OMG, it’s really not that expensive at all compared to a full-time employee, but you be the judge! 25:55​ How to Work With Ruby. Tim tells us how to engage and get started right away. Enjoy and all the best, Tom

World of Marketing 88: Drastically improve your lead intake and client acquisition with Ruby

Steve Richardson has been a DSS power user for 11 years now, and is here to share his tips and tricks on how to get the most out of DSS and your website. Finding cases is the grind, but did you know DSS is integrated with a number of 3rd party applications that save you time and effort, all while creating a better user experience for your prospective clients? In today’s episode, learn how:   Steve uses DSS to generate business daily DSS integrates Ruby to create a better user experience DSS integrates CLIO to assist with your case management Steve found his success over the years 

World of Marketing 87: The DSS Power User

John Griffith is a family man and incredibly successful personal injury attorney. Not only that, but he could take you on in brazilian jiu jitsu while singing perfectly on key. That's just a taste of what Tom and John bring to the table in this episode. Learn how Covid impacted John’s firm A referral program can be an essential system John serves as the Tennessee Trial Lawyers Association President and what he does John handled his biggest marketing mistake and his biggest marketing success 

World of Marketing 86: An Homage To Marketing with John Griffith

Ty Crandall went from simply being curious about financial reform to founding a multimillion-dollar company within a matter of years. In this episode, learn how Ty used daily proficiencies, book writing, and Business Black Ops to create the company he has today. Tune in to hear about:  How Ty found success How you should tackle every day to stay proficient Why writing books can be an essential boost to your brand How to take on public speaking 

World of Marketing 85: From Intrigue to Millions with Ty Crandall

Every year can find a revolution in marketing tactics, yet the staples do remain. Mitch Jackson has been a master marketer from the very beginning, and he’s found significant fame because of it. Learn how Mitch became famous and the marketing tactics he and Tom suggest you utilize this year. Tune into this podcast to learn: How Mitch became famous Why you should embrace networking technology How connecting to a community can bring in business How to approach digital marketing in 2021 

World of Marketing 84: Priority Marketing in 2021 with Mitch Jackson

Brad Parker found his way on his own, and now he finds himself running one of the most successful Personal Injury firms in his region. Tune into this episode of the Word of Marketing to learn: How you can pave your way to a thriving law firm How finding quality cases can be essential to your brand How to network in the modern age (and during COVID-19) How your core values can be the roots of your success 

World of Marketing 83: The Self-Made Man with Brad Parker

Your website’s page speed has always been a priority when it comes to your online presence. But did you know that Google is always changing how it works? This May, a big update is coming, and we are ready. Tune into this podcast to learn: What changes are coming in May 2021 What you can do to prepare How you can test your own website’s page speed How you can use it to rise above your competition 

World of Marketing 82: Page Speed Is About to Change

This Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectively.

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World of Marketing

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