Managing a business is never easy, and growing it is even harder. When it comes to growing your medical practice, half the battle is knowing the best lead-generation and conversion strategies and how to optimize them. The other half is avoiding the mistakes that could be tanking your campaigns from the start. In this episode we talk about the disastrous yet common mistakes that marketing teams make without even knowing it, and what they could be doing instead to turn their wasted ad spend into real, new high value patients.

Profit Engines Show - Digital Marketing Success By Matt Coffy

152 - October 2020 Review: 5 Common Medical Marketing MISTAKES And How YOU can Avoid Them right now!

You want aggressive action to prepare and rev up your AdSpend early to gain more traction for your practice.  Our Best Models include the right offer and eCommerce maximization to bring in more customers.  We talk about all these topics and how data is key to marketing your medical practice in this podcast episode.

151 - How to start optimizing your Ads today, to rake in 3X more REVENUE for the upcoming holidays!

An effective marketing strategy isn’t made overnight. But, finding the right plan and system for your Medical Practice is as simple as tweaking and fine-tuning what you already have. Learn how to use homepage discounts and offers, common Q and A’s, keywords, and other marketing tools to your advantage and immensely boost your online presence.

Is your marketing not working? Here’s 3 basic easy tips to help you earn more money from you marketing efforts right now

SEO Strategy is one of the top contributors when it comes to ROI for Medical Practices, which means more website visitors, a higher ranking, and sometimes more patients than you can handle! Getting the hang of it takes some patience and trust, but once you have the key, you’ll be dominating the organic searches, ranking number 1 in your local area, and getting results that will skyrocket you to success.

How to Rack up Winning SEO Strategies to boost your Medical Practice profits by 5X.

Learn how to create Google Ads Campaigns that will let you play more but pay less. Google Ads allows businesses to reach anyone who uses Google to search for information, products, and services online that can potentially lead you to your specific audience. When used properly, you can take advantage of leads that already has the intent of looking for your practice.

148 - Midweek Review: Setting up Google Adwords and Getting Winning Campaigns with excellent results

 Today’s digital marketing is about the content-driven customer experience. With the right funnel reporting and strategy, you can see where you are losing customers and what can you do to make it better. Take a peek on how our clients set up their funnels real-time and how they get more leads into their calendar ad drive bottom line profits.   

147 - Discover how to BOOST your profits with these new sales funnels

It’s tough out there today for small and growing practices. Not only do you have to juggle multiple hats to meet your organization’s operational needs, but you also have to do so while facing the fact that customer expectations have never been higher.

146 - Simple ways to get LOW Patient Cost Per Lead and Out-Market Your Competition today

 In this episode of the ProfitEngines podcast, Matt explains how a digital marketing flight plan can maximize your ROI. Using social profiles and your website to obtain leads, analyze real-time data & deliver results.  

145 - 737 Digital Marketing Flight Plan

In this episode of the ProfitEngines podcast, Matt shares valuable insights on how a custom funnel strategy can lead to more conversions.

144 - How a Custom Marketing Strategy Can Help Your Business Grow

In the process of pursuing a sales opportunity, you essentially work to remove barriers to the sale. When you remove a barrier, the opportunity moves to the next stage. Barriers include uncertainty about your product’s fit and value, lack of budget or the customer’s buying process. You can manage the sales funnel by developing sales metrics appropriate for your business. As you gain experience in working with customers and sales processes, you can create your own version of the sales funnel, complete with specific steps and actions to move prospects from stage to stage. 

143 - Clockwork Opportunity Funnels - Get QUALIFIED Prospects

 In this episode of the ProfitEngines podcast, Matt shares valuable insights from an 80s series and relates it to our society today. It's still best to see the positive in our environment despite the current battles we are fighting. As we go through this pace in our life, we should keep it together and guide ourselves until everything gets back to normal soon. 

142 - Observing a Better Mindset in Today’s New Society

For all you know, you could be getting leads for half the price with better copy or a more engaging image or video. But until you test it, you’ll never know whether your control really is the absolute best. Use this less competitive time to experiment with different headline copy, images, videos, and even new ad formats, such as Stories ad placements or Canvas ad formats.

141 - MID-MONTH REVIEW - Start Your Campaign while There's Less Competition

Average Cost Per Clicks has dropped by over 50% across the board, which means that for those advertisers who do continue with their campaigns, they get to enjoy leads at significantly lower costs than before. In this podcast Matt and Erica discuss rather than pausing your campaigns altogether, a better strategy might be to try and leverage the market opportunities by optimizing your campaigns for the times and getting more bang for your buck!

140 - Case Study - Low Cost Per Lead During The Pandemic Times

In this episode of the ProfitEngines podcast Matt reviews the outstanding results, one client has seen from running multiple Facebook ad variations.  Psychiatry Networks is a physician-led, premier provider of mental health and telepsychiatry services. With more than 13 years of focused experience in telepsychiatry services, Psychiatry Networks delivers expert evaluations and leading-edge, ongoing treatment to patients suffering from a range of mental health disorders, where and when they need it. In complement, we offer vital support and education to families and friends of those seeking care.

139 - Case Study Psychiatry Networks

Your sales funnel, or conversion funnel, is the path that a lead (prospective patient) takes through the buying process that ultimately results in a conversion (paying patient). The shape reflects the fact that a large number of your leads will never complete the journey through the funnel. You’ll expose your practice and services to a lot of people at the top of the funnel, but only a small fraction of those will actually convert.

Episode 138 - “IN THE WILD” thinking through a ProfitEngine

Profit Engines Show: Digital Marketing Strategy and Process for success, business tips, sales tactics and more. The show includes real true case studies from Matt's Agencies Customerbloom and PracticeBloom. Guest interviews from experts, increase your understanding of advanced business concepts and life productivity.

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Profit Engines Show - Digital Marketing Success By Matt Coff...

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