Sales and marketing teams dedicate their careers to being successful in the art of influencing a buyer’s decision, supporting the buying journey, increasing growth, and generating quality clients. But as our guest reminds us today it’s not an art but a science. It’s the science of how people use their brains to make buying decisions. Patrick Renvoise has been fuelled by discovering the truth behind sales and marketing, to unlock the door to the buyers' brains. He has spent years researching and formalizing a science-based map to help companies worldwide get their message truly understood by the brain of their customers. SalesBrain was born as a pioneer of neuromarketing. A scientific persuasion model that helps companies achieve scientific growth, rapid growth, and proven growth. SalesBrain increases marketing and sales performance by targeting the decision making part of your customer’s brain with a unique, award-winning, science-based NeuroMap® We had an epic conversation with Patrick as he dives into supporting the buying journey, executing the buying experience with key components to persuasive communication, and so much more insightful knowledge into the new age of neuromarketing. You won’t walk away without remembering a vital piece of information or advice. But first, you have to listen to see what’s behind the door.

Pathmonk Presents Podcast

Support the Buying Journey with Persuasive Communication | Interview with Patrick Renvoise from SalesBrain

Being a creative in the marketing world is thrilling as you work to reach audiences in unique ways, execute brand image and communicate solutions and projects in a captivating way. Like every job, there are mundane admin tasks and things that could do with a little more automation. Oppolis offers cloud products for creatives, an ecosystem that is an interconnected world of modular apps and plugins all seamlessly working together as one to make your creative journey better. The marketing director, Emerson Welch joined us today to open up about his journey as a marketer and his efforts to grow and expand the business. As Oppolis target a niche audience, content is a priority for Emerson. To educate, stimulate and generate quality leads the team at Oppolis executes sophisticated and innovative content. Sophisticated content marketing is an effective approach to generate quality leads that offer a longer lifespan. It will attract the ideal buyer and keep them attracted to you. Emerson attributes website optimization as a key lead-generating source. By diversifying content, integrating human interaction, and supporting the buying journey Oppolis generate quality leads over quantity.

Generate Quality Leads with Sophisticated Content | Interview with Emerson Welch from Oppolis

Making a purchasing decision can be overwhelming and stressful, even more so when you’re doing it for the better of a company. Is it the right decision? Have I compared solutions enough? Can we really afford this? Making a purchase is a journey, not a single event, hence, buying journey. A powerful tool of persuasion is social proof, proving more effective than promoting yourself. Social proof is evidence that something works, that something is popular, others have endorsed it and this can effectively increase your conversion rate. Highlighting and working to increase social proof and case studies is our guest, Chris Dreyer, CEO of Rankings.io. They help elite personal injury law firms dominate first-page rankings. With a niche and hyper-focused market, Chris has been intentional with nurturing relationships and working to promote their unique value proposition. Chris honestly discusses the company’s growth and the efforts to execute their position to drive purpose and passion. As he transitions to embracing the digital marketing world he is focused on compelling content, social proof, and landing pages to drive that all-important conversion rate.

Leverage Social Proof to Increase Your Conversion Rate | Interview with Chris Dreyer from Rankings.io

Product marketing has become an emerging and evolving role as businesses work to execute the success of their product. It is a common department across both B2B and B2C companies, yet truly grasping the definition is still challenging as it's one of the few jobs that touch the product, marketing, and sales. Our guest today does just that and offers us more insights into his role in product marketing. Nikhil Kejriwal plays a vital role in the growth and success of Sofy. We use mobile apps every day, but in order to ensure the best user experience, developers and engineers have to run multiple tests. Sofy is a no-code test automation platform that helps to save money, increase productivity and improve performance. With the power of the AI testing tools, you can feel confident about your team’s results – and ultimately release great products. With a highly-sort-after solution, Nikhil thrives in his product marketing position. He dives into understanding this role and how he perceives it in the success of Sofy. Ultimately Product marketing aims to drive the demand and usage of the product and Nikhil is all about the customer, the right people are aware of the product, they know how to use it, and their feedback is being listened to.

Insights into Successful Product Marketing & Growth | Interview with Nikhil Kejriwal from Sofy

When you’re looking for support in your sales and marketing efforts your focus should be sourcing experts with experience in the same market, individuals who thrive from the same passion as your business. Accelity is an agency comprised of entrepreneurs that help start-ups and scale-ups create a sales and marketing foundation to drive success. Supplying professionals from diverse backgrounds and expertise your company will be given a suitable extension of your team. The director of growth, Mikey Henninger discusses the marketing efforts of their own business and how they seek the perfect clientele. With a powerful immersion of the sales and marketing departments as well as the merge of inbound and outbound marketing efforts Accelity’s team can attack from all angles, forming the ultimate armor for driving success and increasing conversions. With a team built from software backgrounds they know what they’re doing and they do it confidently and successfully. Avengers who? The best marketing departments are those integrating all of their marketing efforts. While inbound and outbound strategies are powerful apart, when you integrate both into your overall marketing plan, you can drive success.

Merge Inbound and Outbound Marketing Efforts to Drive Success | Interview with Mikey Henninger from Accelity

So you need a marketing team to increase growth and gain access to the perfect audience. You have 2 options; Hire an agency or place your trust in freelancers. How about avoiding the inefficiencies that come with those 2 options? Stop wasting marketing budgets on shady marketing agency fees, pricey internal hires, and disappointing freelancers. You can meet in the middle with SelectFew. SelectFew is a marketing company committed to doing things differently. Their system offers you vetted freelance marketing experts, guided and managed by your experienced SelectFew Strategist. So you can spend money on a lean, accountable, and performance-based system. We spoke to marketing veteran and CEO, Zack Holland about the growth of this unique company, his perspective on website conversions, messaging, and the future of marketing. Ironically marketers appear to be stuck in traditional forms of the business and Zack dives into the challenges of crafting the right messaging to increase website conversions and overall lead generation. Although their refreshing solution is needed to break businesses from traditional marketing cages, Zack is eager to prioritize clear and understandable messaging in order to offer them a sign of freedom and hope.

Increase Website Conversions with the Right Messaging | Interview with Zack Holland from SelectFew

Are you missing out on a whole new audience that you forget to consider in your market research? Those with disabilities and impairments are essential to our communities and even to the potential success of our businesses. CityMaaS is on a mission to build a world of inclusivity that benefits everyone, to turn social impact into profit. Whether you operate online or offline, CityMaaS’s solutions and products offer those with disabilities the tools and information to live independently, to be empowered. The motivated, driven and down-right compassionate CEO, Rene Perkins joined us today. She discusses the founding of the business, its exceptional and organic growth as well as her insights into being an entrepreneur. As we are passionate about websites we loved to hear Rene discuss their solution that enables pre-set personalized assistance levels to ensure everyone can access your website, an inclusive website, ultimately generating revenue. As we often focus too much energy on the complexities of increasing conversions we forget to lay the foundations first. For Rene, it is essential to ensure you have crafted a useable, simple, and inclusive website that conveys a powerful and clear message. Then, we were happy to hear, that she agrees the buying journey is your next point of focus before increasing those conversions. Listen in to learn more about mobility and inclusivity.

Increase Your Audience Reach with an Inclusive Website & Business | Interview with Rene Perkins from CityMaaS

Customer expectations are continuously changing. The buying journey becomes more complex as the digital space becomes an increasing necessity to any business marketing. B2B buyers naturally expect to receive the same thorough customer service on a website as they do in face-to-face sales interactions. As online research dominates decision-making, the opportunity to deliver has a tremendous impact on the B2B buyer’s opinion. Feedback can be the perfect aid to setting up a successful buying experience. Mopinion gives you a fresh perspective on the online buying journey, with actionable insights into the motivation behind customer behavior on your digital channels. From your website to your email campaigns to your applications you can craft feedback surveys, campaigns and collect data to drive strategy and boost engagement. Quirijn van der Haven, head of marketing enforces the importance of the buying journey in our interview today and we were all ears, with the exact same opinion, or should I say mopinion. Quirijn has collected years of experience in the marketing world as he witnessed the transition from traditional to digital marketing. He not only dives into the success of Mopinion but also looks to the future of what successful marketing will be.

Take Control of Your Online Buying Journey | Interview with Quirijn van der Haven from Mopinion

You’ve got a great home. You’ve spent time and money finding a house with the perfect foundations and potential. But it’s not quite your dream home yet. Do you spend more time and money hunting for that ‘perfect’ home that might not exist? OR do you take what you have and make it the perfect home? It’s the latter for me. Now let’s put this in the context of your business. You have the product, you have a team but you could do with some modernization. With Pillir’s low-code development platform, you can modernize your business applications, accelerate your innovation, and do it all while cleaning up your digital core and simplifying future migrations. It’s a fraction of the cost and time. Passionately taking the time to discuss Pillir’s benefits and their solution is VP of marketing, Irit Gillath. Irit breaks down this complex industry and discusses the significance of speaking your audience’s language when it comes to marketing in it. The team knows exactly who their target audience is and now Irit is hyper-focused on highly focused market reach. One of the most valuable elements for Irit when it comes to growing the business is developing an understanding of your audience. This helps Pillir to speak their audience’s language and ultimately reduce the time-to-value and build trust with their audience.

The Significance of Speaking Your Audience’s Language | Interview with Irit Gillath from Pillir

Artificial Intelligence is a pretty popular topic. With buzzwords increasing and companies adding it to their ‘must-haves’ there is a need to understand it a bit more. More and more companies talk about integrating AI to increase automation, yet very few do, as the complex topic impacts prospects retention. Tetrel is making Artificial Intelligence easier to use for businesses. By identifying strategic use cases for Artificial Intelligence and evaluating them the team turns them into productive solutions. Chief Commercial Officer, Johannes Humbert, discusses growth in their business and the challenges of converting and supporting prospects in a complex buying journey. With a topic holding so much information and use cases, Johannes discusses the importance of being present in the space your audience is researching, to be a source of information as a form of supporting the prospect. Serving enterprises comes with serving more than one prospect. There are many decision-makers involved with much research and analysis to be done. Johannes continues to optimize with SEO, impactful content, networks, and use cases in order to convert and support those in the complex buying journey. He also offers a great tip into; let’s say a unique way, of consuming podcasts.

Converting & Supporting Prospects in a Complex Buying Journey | Interview with Johannes Humbert from Tetrel

People thrive on social interactions. There are studies that show that socializing is a vital ingredient to our happiness. So when the pandemic hit it’s no surprise a lot of us felt defeated and perhaps a little sadder. As we start to embrace our post-pandemic lives we’re on the hunt to build up those connections in both work and life, even if that means virtually. KloudSpot is a situational and awareness platform that uses AI to spot opportunities for a better and more connected experience for end-users. To offer us more insight into this one-of-a-kind solution was the director of demand generation, Jessica Capibaribe. Jessica was particularly excited about their new solution, KloudHybrid that will help create a happier and more engaged workforce as businesses embrace post-pandemic life. Jessica is focused on continuing to grow brand awareness in order to reach users who can benefit from their solutions and understanding the buyer journey to better serve prospects By focusing on high-quality content, ungated assets, and targeting relevant channels she hopes to grow that vital brand awareness and build loyal and engaged customers. Jessica is pure and passionate with a determination to make our lives better and be a part of businesses' success as they grow and develop in the new age.

Key Steps to Build and Increase Brand Awareness | Interview with Jessica Capibaribe from KloudSpot

‘Purpose is the reason why a company or a brand exists. It is the underlying essence that makes a brand relevant and necessary to its customers.’ - Bill Theofilou. How well a brand works to solve customer’s problems, create loyalty and build connections can truly differentiate the successful from the unsuccessful. Bill isn’t alone in his thinking as our guest today, Dennis Consorte, is fueled by purpose-built brands that offer clear value. Dennis wears multiple hats as he has developed his skills working for varying organizations. As the head of Consorte Marketing, a digital marketing agency, Dennis targets purpose-driven brands, start-ups, and small businesses to help them drive traffic, convert sales, and increase customer lifetime value. As he has worked with an extensive range of businesses he knows that purpose-built brands are lead-generating brands. These lead-generating brands are what bring joy to Dennis. Companies that offer clear value, values that align with his, fuel his 4x4 marketing car. His growth and happiness are driven by word of mouth and his determination to be selective in his clients. He admits he is ready to put his own advice into play when it comes to his own digital marketing as his future directs him to website optimization and buying journey analysis.  

Purpose-Built Brands are a Lead-Generating Brands | Interview with Dennis Consorte from Consorte Marketing

Shop local has been a popular term over the last few years as the population work to reduce our carbon footprint, support communities, create jobs, and drive innovation. Supporting the growth of local businesses is BrightLocal. BrightLocal gives you the tools to rank higher, improve your reputation, and generate more traffic and leads from local searches. The director of marketing, Kristian Bannister shared his wisdom today. They naturally drive their growth through search engines proving what they can achieve but it’s more important for Kristian to reduce the time to value for their prospects as their conversion goal is frictionless and simple. With all leads driven through the website, a conversion goal that supports the buyer’s journey is essential to the team’s success. Beyond focusing on the customer journey, Kristian highlights the importance of setting the foundation with your brand position. Invest in your brand first and build the structure of a successful business on top.

Shorten the Time to Value with a Relevant Conversion Goal | Interview with Kristian Bannister from BrightLocal

It’s a Saturday afternoon, you’ve been waiting to relax and enjoy the weekend. Yet, something just seems to be nagging you, preventing you from finishing that series. You haven’t mowed your lawn in weeks. Neighbors are questioning if anyone still lives there, children avoid it in fear of a serial killer. But you can't help but think; life is too short to cut your own grass so you take advantage of GreenPal. GreenPal is the Uber for lawn mowing based in the US. Connect with professionals around the country, compare quotes, hire and pay online. The CEO and founder, Bryan Clayton joined us today. He has worked effortlessly to bring success to his business and he has offered our listeners exceptional value and advice. Firstly; close the gap between company logic and customer logic. Spending years working to grow and increase clientele, Bryan has focused on communicating with his customers and understanding their behavior and language. Although it requires continuous optimization the gap between company logic and customer logic grows smaller by the day. Just like your overgrown lawn.

Close the Gap between Company Logic and Customer Logic | Interview with Bryan Clayton from GreenPal

‘Automation has become the new thing in everything’. Our guest today Nimia Amaya is right. Automation is the new trend as the SaaS industry continues to expand and innovate to help professionals save time and money; to make their job more advanced. Nimia is the senior marketing director at a company that is doing just that, Yooz. Yooz offers an account payable automation software to help professionals become more strategic in their roles and eliminate manual and repeated tasks. We’ve all got invoices to deal with and Yooz is on the hunt to save you time and money. With a global market and varying personas, Nimia’s priority is to localize and personalize brand authority in order to connect with different users. Nimia is a believer in education as a key player in her marketing strategy. With new and innovative solutions there is a necessity to educate prospects in engaging and informative ways. She is driven to optimize the content and website to localize and personalize brand authority.

Localize & Personalize Brand Authority for Different Personas | Interview with Nimia Amaya from Yooz

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Pathmonk Presents Podcast

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