In the highly competitive B2B tech space, it&apos;s easy to market your offer with so many tools and channels available. But, we can&apos;t help but notice the increased interest in referrals as more and more companies realize that word of mouth is the path to growth. In this episode, we dive into this renewed trend with Tito Bohrt, the CEO of AltiSales, the one-stop shop for world-class sales development. Tito explains when it makes sense to prioritize customer acquisition vs. retention and vice versa. He also shares how company culture impacts productivity and morale, primarily within sales teams. Tito and host Colin Campbell also touch upon the concept of a sales champion and how to find the ideal champion within a prospect&apos;s organization. Finally, we asked Tito to talk about how he got into angel investing and his consulting endeavors. Guest-at-a-Glance? Name:  Tito Bohrt? What he does:  Tito is the CEO of AltiSales. ? Company:  AltiSales? Noteworthy:  Tito is an expert in sales development and all things sales. ? Where to find Tito:  LinkedIn

The Sales Hacker Podcast

Master the Art of Knowing Who to Call and How to Ask

Writing good emails is vital in sales, and every salesperson has their own email tactic. But you only get one shot at getting your sales emails opened, so it&apos;s critical to do it right.In this episode of the Sales Hacker podcast, our host Colin Campbell welcomes Will Allred, the co-founder and COO of Lavender. They talk about the potential application of ChatGPT in sales, why frameworks are better than templates, and how to personalize your email sequence.Check out Will&apos;s killer series "1 email. 2 takes."https://www.youtube.com/playlist?list=PLGXnz4Tyz3-SFxoZNp8RijB-qnKWZMcNU Don&apos;t forget to subscribe to the podcast and follow Sales Hacker on LinkedIn.

How to Write Sales Emails That Stand Out

Sales is a number-driven business. And if you want to win over your customers, you need to put in a lot of time, energy, and effort. But the only thing that will set you apart from your competitors is going the extra mile.In this episode of the Sales Hacker podcast, our host Colin Campbell welcomes Rex Biberston, the principal at No Fluff Selling. They talk about the importance of relevance and resonance, why you need to start with the fundamentals first, and how to stand out in the crowd.

How to Go the Extra Mile and Win in Sales

Sales leaders play a critical role in a business&apos;s success because they are responsible for driving revenue growth and developing and executing sales strategies. And some of the benefits of being a sales leader are high earning potential, the ability to impact the bottom line, and the opportunity for career advancement, flexibility, and building and leading a team. But, on average, revenue executives have a shockingly short tenure due to various factors, including the stressful nature of the job, the need for constant results, and the fact that sales leaders are often the first to be held accountable when revenue targets are unmet. In this episode we make a huge announcement and Sam Jacobs, the founder and CEO of Pavilion discusses the challenges facing sales leaders, how the Sales Hacker podcast helped his career, and how you can succeed with kindness.

Big Announcement!

Episode SummaryBen Dietz is the general manager of Mintel, a leading data and analytics company. The company operates across North and South America, Europe, Africa, the Middle East, and Asia-Pacific. In this episode of Sales Hacker, Ben recapitulates his first days in the company, the company&apos;s core services, the challenges they faced during the pandemic and are facing now, given the recession and other global events. Ben and host Sam Jacobs talk about the importance of trust and support in a crisis, both internally and externally. Ben discusses how you can be a realistic yet motivational leader and how giving and asking for feedback is critical for a manager to move his team and operations forward.  Guest-at-a-Glance? Name: Ben Dietz? What he does: Ben is the general manager of Mintel.? Company: Mintel? Noteworthy: Ben began his career in logistics and supply chain with ConAgra Foods, then moved into supply chain consulting, and eventually pivoted to sales when he joined Mintel. He has held seven different roles across two continents through his 14 years at Mintel, during which Mintel has tripled in size.? Where to find Ben: LinkedIn

How to Motivate Your Team and Lead by Example in a Period of Crisis with Ben Dietz

Episode SummaryThere are many benefits of the marketing and sales teams working together. It helps generate better leads, improve conversion rates, and eventually, increase company revenue. But how do you align marketing and sales strategy? In this episode of the Sales Hacker podcast, our host Sam Jacobs welcomes Mariana Cogan, the CMO of People.ai. They talk about why buying needs to be a team sport, why forecasting won&apos;t lead to the growth you need, and the importance of diversity in technology.Guest-at-a-Glance? Name: Mariana Cogan? What she does: She&apos;s the CMO of People.ai.? Company: People.ai? Noteworthy: Mariana is known for building strong alignment with sales. She&apos;s also a committed advocate of diversity inclusion and founded the Hispanic ERG resulting in building the best teams and bringing different lenses to the C-suite.? Where to find Mariana: LinkedIn

How to Turn Failure Into Opportunity With Mariana Cogan

Episode SummaryAI is here to stay, and restaurants must follow the trend to stay relevant and grow. However, regardless of the concern around it, technology will not replace human staff. Instead, you can use it to provide an exceptional customer experience. In this episode of Sales Hacker, we are joined by Brandon Barton, a hospitality tech entrepreneur, to discuss his career path, especially his transition from the non-tech to the tech side of the business. Brandon explains the role of AI in the hospitality space and how it can help enrich customer experience. He also talks about his transition into the C-Suite and becoming the CEO of Bite. Finally, Brandon shares valuable advice for anyone who is considering a career change but fears that it is a mistake.Guest-at-a-Glance? Name: Brandon Barton? What he does: Brandon is the CEO of Bite.? Company: Bite? Noteworthy: Brandon Barton is a hospitality tech entrepreneur and has used his experience in operations at top hospitality groups to build and scale early-stage tech products. Before Bite, Brandon was employee number four at Resy, a leading restaurant reservation platform, where he built and oversaw sales operations. Bite&apos;s goal is to elevate hospitality, which is also Brandon&apos;s passion.? Where to find Brandon: LinkedIn

The Past, Present, and Future of the Restaurant Industry With Brandon Barton, the CEO of Bite

Friday Fundamentals 188: Carl-Erik Michaelson 

In this episode of the Sales Hacker Podcast, we have Carl-Erik Michalsen Moberg, CEO and Co-founder at TicketCo, an event sales solution for organizers and venues. Join us for a playfulconversation about a wild guy who took a wild ride to become wildly successful at selling tickets.What You’ll LearnWhy money alone will will never be enoughFind love in what you do and for the people around youHow your early career will inform the later part of your career  Show Agenda and TimestampsAbout Carl-Erik & TicketCo [00:40]Biggest lessons in building a business [06:35]The power of remote work [11:03]Pay it forward [19:48]Sam’s Corner [00:00]

Smart Growth for Global Success

Friday Fundamentals 187: Alex Buckles

In this episode of the Sales Hacker Podcast, we have Alex Buckles, Co-Founder and CEO of Forecastable, which helps people sell in partnership with other vendors to deepen traction, penetration and integration to extend customer lifetime value. Join us for an engaging conversation about developing and implementing new, effective go-to-market strategies.

Building Meaningful Connections with Co-Selling

Friday Fundamentals 186: Patrick Hudgins

In this episode of the Sales Hacker Podcast, we have Patrick Hudgins, Co-Founder and CEO at Delegate. Join us for an in-depth conversation about scaling your company through incentives and employee retention, especially when facing a recession.What You’ll LearnCreating careers with incentive compensation to prevent off-shoringRunning a business on profitability when not sourced through outside capitalFocusing on the employee retention for company growth

How You Can Grow Your Company Even When Facing a Recession

Friday Fundamentals 185: Ido Niv-Ron

In this episode of the Sales Hacker Podcast, we have Ido Niv-Ron, CRO at Cloudshare, a former Israeli army soldier that became a startup expert for several companies. Join us for an informative conversation about the uncertainty in the economy for the last quarter of 2022 and in 2023 and how you can prepare for it. .What You’ll LearnIt’s never too late to make a career change, be open-minded to itKeeping a level head in an uncertain economy for 2023Finding opportunities in the economy with the uncertainty

What You Need to Prepare for in an Uncharted Economy

Sales Hacker is the leading community for modern sales professionals, and this podcast is an extension of that.When you subscribe to this show, you'll get access to the latest sales tips, tactics, and strategies from thought leaders and practitioners. You'll learn sales techniques that you can use today. Whether you’re just getting started in your sales career or you're a seasoned veteran, this podcast is designed to help take you to the next level.Each episode discusses topics like: lead generation, sales development, sales enablement, sales hiring, CRM, sales operations, social selling, sales management, account-based selling best practices, sales process, sales psychology, customer success, sales technology, B2B sales and marketing alignment, and more.

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The Sales Hacker Podcast

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